Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Business Journal : Jurnal Bisnis Dan Sosial
Syachriani Syam
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Brand Architecture and Branding Strategy of B2C Product and Service of Bosowa Corporation Dian Gita Utami; Syachriani Syam; Asri Essada Nurachmah
Business Journal : Jurnal Bisnis Dan Sosial Vol 9 No 1 (2023): Mei
Publisher : Program Studi Administrasi Bisnis, Fakultas Komunikasi dan Bisnis, Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v9i1.5985

Abstract

Bosowa Corporation and other substantial businesses have a diverse portfolio of companies and brands, people today are becoming more and more conscious of the importance of brands as marketing tools. In order to maximise total brand equity for its brands and goods, Bosowa must have a brand architecture and branding strategy. This study will go into detail on brand architecture and branding strategy for Bosowa Corporation's goods and services, particularly those that are B2C (business to customer) and sold solely in Makassar. Information on company strategy, brand equity, market dynamics, and audit portfolio is used as input to gain a general picture of the operations and performance of Bosowa brands. Any brand portfolio-related issues that Bosowa Corporation faces will be formulated with the use of a SWOT analysis.
Co-Authors Asri Essada Nurachmah Dian Gita Utami