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All Journal Formosa Journal of Science and Technology (FJST) Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Dwi Epty Hidayaty
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Buana Perjuangan Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada Usaha Clothing di Tokecangusedcloth Arziel Pramudya; Ahmad Rizal Abdullah; Dwi Epty Hidayaty
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to find out about the implementation of the digital marketing strategy used by TokecangUsedCloth in increasing its sales. Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Before determining the media used for promotion, it is necessary to plan an advertising marketing idea and press release activities. This study uses descriptive research with a qualitative approach with the object of TokecangUsedCloth research. This research was conducted in March 2023. The types of data are primary data and secondary data. Data collection techniques in this study were observation to observe and directly record digital marketing strategies, interviews to obtain information about digital marketing strategies, and documentation to strengthen research data in the field. The results of the study show that TokecangUsedCloth uses digital marketing as its marketing medium and promotions by utilizing social media such as Instagram. In addition, TokecangUsedCloth uses social media to inform and communicate with consumers. However, there are still obstacles faced by TokecangUsedCloth in implementing digital marketing, namely an unstable internal connection. However, the impact arising from the implementation of digital marketing carried out by TokecangUsedCloth is that digital marketing can increase sales.
Pengendalian Internal Persediaan Barang Pada Toko Tembakau Bumi Tobacco Tedi Luay; Rifa Maulana; Dwi Epty Hidayaty
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

This study aims to determine the effect of the quality of human resources, the importance of performance on employee performance at Bumi Tobacco. Many factors affect employee performance, but factors that are rarely measured are the importance of performance and the quality of human resources. This study used a quantitative approach with data collection techniques using a questionnaire. The number of samples in this study were 5 respondents. The data analysis technique used in this study uses descriptive data. The results of the study showed that the quality of human resources had a significant positive effect on the importance performance of Bumi Tobacco SMEs. The Quality of Human Resources has a significant positive effect on Employee Performance and Satisfaction at Bumi Toacco. Importance performance has a significant positive effect on employee performance and satisfaction at Bumi Tobacco. The findings show that Bumi Tobacco's performance in key areas is significantly influenced by the quality of its human resources. At Bumi Tobacco, the quality of human resources significantly improves employee performance and satisfaction. Critical performance has a very beneficial impact.
Pemanfaatan Media Sosial Instagram Sebagai Media Pemasaran KR Vape Karawang Dinar Reira Pelangi; Sri Alifiya Nurlaela Dewi; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

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Abstract

Our purpose is to conduct an industrial visit to KR Vape Karawang to find out about the use of social media by KR Vape Karawang to promote its business ventures. The method we use is descriptive and observative by collecting some of the data we got from KR Vape and interviewing several questions about social media conducted by KR Vape Karawang. The results of the visit that we know from KR Vape by using Instagram as a platform for utilization (social media) by sharing several product posters and video advertisements. In this way, KR Vape can promote its products more effectively and efficiently without having to waste time and spend excess funds on marketing their business (digital marketing). The discussion we are conducting is contextual which is more directed at how KR Vape markets most of its products on social media (Instagram).
The Determination Selling Price of Opium Koffie Businesses in Lemahabang Area Fadilah Muhamad; Rini Marlita; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Formosa Journal of Science and Technology Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v2i6.4443

Abstract

The aims of this visit is to understand the pricing determination used by Candu Koffie Business in Lemahabang. The visit method used is the description and observation method, which aims to explain the company's condition based on existing facts and information obtained to acquire knowledge and draw conclusions about the current situation. The type of data used is primary data sources through direct interviews with the business owner and documents. Candu Koffie is located on Kedawung Street, No.3 Lemahabang. The results of the visit show that Candu Koffie initially did not accurately calculate production costs, and certain costs were also not included in the cost of goods sold. Candu Koffie considers production costs such as raw material costs, labor costs, and overhead costs. However, they do not include costs such as electricity, water, and other discount costs in determining the selling price of their products and sales. This visit provides valuable insights, especially in the food and beverage industry, to develop effective pricing strategies. With a better understanding of the factors that influence appropriate pricing.
Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada Usaha Clothing di Tokecangusedcloth Arziel Pramudya; Ahmad Rizal Abdullah; Dwi Epty Hidayaty
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out about the implementation of the digital marketing strategy used by TokecangUsedCloth in increasing its sales. Digital marketing is promotional activities and market search through online digital media by utilizing various means such as social networks. Before determining the media used for promotion, it is necessary to plan an advertising marketing idea and press release activities. This study uses descriptive research with a qualitative approach with the object of TokecangUsedCloth research. This research was conducted in March 2023. The types of data are primary data and secondary data. Data collection techniques in this study were observation to observe and directly record digital marketing strategies, interviews to obtain information about digital marketing strategies, and documentation to strengthen research data in the field. The results of the study show that TokecangUsedCloth uses digital marketing as its marketing medium and promotions by utilizing social media such as Instagram. In addition, TokecangUsedCloth uses social media to inform and communicate with consumers. However, there are still obstacles faced by TokecangUsedCloth in implementing digital marketing, namely an unstable internal connection. However, the impact arising from the implementation of digital marketing carried out by TokecangUsedCloth is that digital marketing can increase sales.
Pengendalian Internal Persediaan Barang Pada Toko Tembakau Bumi Tobacco Tedi Luay; Rifa Maulana; Dwi Epty Hidayaty
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of the quality of human resources, the importance of performance on employee performance at Bumi Tobacco. Many factors affect employee performance, but factors that are rarely measured are the importance of performance and the quality of human resources. This study used a quantitative approach with data collection techniques using a questionnaire. The number of samples in this study were 5 respondents. The data analysis technique used in this study uses descriptive data. The results of the study showed that the quality of human resources had a significant positive effect on the importance performance of Bumi Tobacco SMEs. The Quality of Human Resources has a significant positive effect on Employee Performance and Satisfaction at Bumi Toacco. Importance performance has a significant positive effect on employee performance and satisfaction at Bumi Tobacco. The findings show that Bumi Tobacco's performance in key areas is significantly influenced by the quality of its human resources. At Bumi Tobacco, the quality of human resources significantly improves employee performance and satisfaction. Critical performance has a very beneficial impact.
Pemanfaatan Media Sosial Instagram Sebagai Media Pemasaran KR Vape Karawang Dinar Reira Pelangi; Sri Alifiya Nurlaela Dewi; Santi Pertiwi Hari Sandi; Dwi Epty Hidayaty
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 3 (2023): Juni
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Our purpose is to conduct an industrial visit to KR Vape Karawang to find out about the use of social media by KR Vape Karawang to promote its business ventures. The method we use is descriptive and observative by collecting some of the data we got from KR Vape and interviewing several questions about social media conducted by KR Vape Karawang. The results of the visit that we know from KR Vape by using Instagram as a platform for utilization (social media) by sharing several product posters and video advertisements. In this way, KR Vape can promote its products more effectively and efficiently without having to waste time and spend excess funds on marketing their business (digital marketing). The discussion we are conducting is contextual which is more directed at how KR Vape markets most of its products on social media (Instagram).
Co-Authors Ahmad Rizal Abdullah Aisah A Aniqa Asriah Annisya Sekar Cakra Buana Arni Eza Putri Arziel Pramudya Asep Mulyana Chika Wulandari Dedeh Sartika Desi Nurmala Dinar Reira Pelangi Fadilah Muhamad Gabriel Matius Wijaya Hanapiah Halimatu Sya’diah Jaenudin J Mariam M Meiliana Halim Muhamad Septiaraya Latif Mukjizah Dwi Prihartina Rifa Maulana Rini Marlita Santi Pertiwi Hari Sandi Shirley Anggita Rahayu Silvi Yulianingsih Siti Sa’adah Akmaliyah Sri Alifiya Nurlaela Dewi Syafira Adinda Fauzy Tedi Luay Vadya Marshanda Budiman