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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Social Sciences
Putri Sri Lestari
Universitas Buana Perjuangan Karawang
Decision Sciences, Operations Research & Management Social Sciences Transportation

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Strategi Bauran Pemasaran Yang Digunakan My Kripick PT Bayou Berjaya Indonesia Untuk Meningkatkan Penjualan Rizky Ahmad Pribadi; Putri Sri Lestari; Dwi Epty Hidayaty
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.381

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.
Analisis Disiplin Kerja Dalam Meningkatkankan Kinerja Karyawan (Studi Kasus Hotel Harper Purwakarta) Putri Sri Lestari; Sungkono; Maman Mulya Karnama
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8049

Abstract

Penelitian ini menganalisis peran disiplin kerja dalam meningkatkan kinerja karyawan di Hotel Harper Purwakarta. Dengan persaingan industri perhotelan yang semakin ketat, kualitas sumber daya manusia menjadi faktor kunci dalam memberikan layanan terbaik kepada pelanggan. Penelitian ini menggunakan metode kualitatif dengan teknik wawancara, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh signifikan terhadap kinerja karyawan, terutama dalam aspek kehadiran, kepatuhan terhadap aturan, dan produktivitas kerja. Hambatan utama dalam penerapan disiplin kerja mencakup kurangnya konsistensi, pengawasan yang belum optimal, serta faktor eksternal seperti tekanan kerja. Untuk mengatasi tantangan ini, perusahaan disarankan untuk meningkatkan sistem penghargaan dan sanksi, mengoptimalkan program pelatihan, serta memperkuat komunikasi antara manajemen dan karyawan. Dengan strategi yang tepat, disiplin kerja dapat menjadi alat efektif dalam meningkatkan produktivitas dan keberhasilan organisasi.
Co-Authors Dwi Epty Hidayaty Maman Mulya Karnama Rizky Ahmad Pribadi Sungkono