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All Journal Formosa Journal of Applied Sciences (FJAS) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) Human Capital Development Panorama Nusantara Jurnal Ekonomi, Manajemen, Akuntansi
Parlagutan Silitonga
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Human Capital Development

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MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI ELECTRONIC WORD OF MOUTH DI BAKSO LAPANGAN TEMBAK SENAYAN Martin Cokretes; Parlagutan Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of product quality and restaurant atmosphere on purchasing decisions by mediating electronic word of mouth at Bakso Field Shoot Senayan. The population in this study were all customers at Bakso Lapangan Tembak senayan and the sampling technique used accidental sampling with 173 respondents. Methods of data collection using questionnaires distributed to respondents. The analysis used is SmartPLS 3.0. The results show that partially, there is an effect of product quality on electronic word of mouth, there is an effect of product quality on purchase decisions, there is an indirect effect of product quality through electronic word of mouth on purchase decisions, there is an influence of restaurant atmosphere on electronic word of mouth, there is the indirect effect of the restaurant atmosphere through electronic word of mouth on purchase decision, there is an influence of electronic word of mouth on purchase decision, while the restaurant atmosphere hypothesis on purchase decision shows no effect.
Product Differentation, Harga Kompetitif, Service Delivery Increasing Purchase Decision : The Mediating Role of Social Media A Case study at Mujigae Dukuh Zamrud Gesyke Julfani Endarto; Parlagutan Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the infulence of Product Differentiation, Competitive Prices, Service Delivery, on Purchase Decisions Through Social Media at Mujigae Korean Food Delivery Dukuh Zamrud. The population in this study were all consumers of Mujigae Korean Delivery Dukuh Zamrud, using a accidental sampling technique with 201 respondents, and using a quantitative method by distributing questionnaires to consumers of Mujigae Korean Delivery Dukuh Zamrud, and data analysis using SmartPLS 3.2.9. The results obtained in this study are Product Differentiation has an effect, and Competitive Prices has an effect, and Service Delivery has no effect on Social Media. Whereas on Purchase Decision the Product Differentiation variable has an influence, Competitive Prices have no effect and Service Delivery has no influence, and Social Media has an influence.
Product quality. Price perception increasing Brand Image: The Mediating Role of Social Media Marketing Ahmad Wijayanto; Parlagutan Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research is to improve the citra merek of Carl's jr Grand Indonesia with product quality and price perceptions through social media marketing. The population in this study were all customers of Carl's Jr. Grand Indonesia, and the sampling technique used accidental sampling with 190 respondents. The method for collecting data utilizes questionnaires distributed to respondents . The analysis used is path analysis with the SmartPLS 3.2.9. The research results show that product quality variables have no influence on brand image through social media marketing. Meanwhile, product quality has a positive influence on brand image, price perception has a positive influence on brand image, price perception has a positive influence on brand image through social media marketing, and social media marketing has a positive influence on social media marketing. So it can be concluded that apart from the hypothesis being rejected, all the hypotheses in this study have an important role in Increasing the brand image of Carl's Jr.
E-WOM, PERSEPSI HARGA MENINGKATKAN KEPUASAN WISATAWAN MELALUI KEPUTUSAN BERKUNJUNG DI MUSEUM MACAN Nadya Khoirrani; Parlagutan Silitonga
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study is to improve tourist satisfaction with E-wom and price perception through the mediating role of visiting decisions at Museum MACAN. The population in this study is visitors to the Tiger Museum during March 2023. The sampling technique used to determine was 170 respondents with Accidental Sampling. The data collection method uses questionnaires that are distributed to respondents, thus this research method is quantitative descriptive. The analysis used was using SmartPLS 3.0.The results showed that there was no significant effect of Ewom on direct tourist satisfaction. There was a significant influence of the Ewom on the decision to visit in person. There is a significant influence of Ewom on tourist satisfaction indirectly through visiting decisions. There is a significant influence of price perception on tourist satisfaction. There is a significant influence of price perception on visiting decisions.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan E-Wom Terhadap Keputusan Menginap Di Whiz Prime Hotel Kelapa Gading Jakarta Shifa Hayati; Parlagutan Silitonga
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to examine the effect of Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) on the decision to stay at Whiz Prime Hotel, type m = quantitative research by distributing questionnaires to Whiz Prime Hotel customers which are then processed using the PLAS-SEM method with the help of PLS Software. The results obtained in this study are Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) have a p-value smaller than 0.05. This means that of the three variables tested, all three have a positive and significant influence on the Decision to Stay at Whiz Prime Hotel Kelapa Gading Jakarta.
Co-Authors Ahmad Wijayanto Cici Sri Kemala Elin Herlina Gesyke Julfani Endarto Intan Cahya Wulandari Martin Cokretes Nadya Khoirrani Naila Umniyyati Rahmah Nurina Zhafirah Shifa Hayati Susmilayanti