Articles
<![CDATA[Increasing Purchasing Decision Goals at Ketapang Roast Coffee Through Social Media Interaction ]]>
<![CDATA[Intan Cahya Wulandari]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 1 No. 4 (2023): May, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/marcopolo.v1i4.4381
<![CDATA[The aim of this study is to determine how price perception and location effects purchase decision and social media interaction. A survey that was delivered to Roast Coffee Ketapang customers using a purposive sample strategy was the research method customer 160 persons were the samples that were taken. The Structural Equation Model is used in the data analysis technique with the use of smart pls 3 software. The findings demonstrate that price perception and location have a large direct and indirect impact on purchase decision and social media interaction.]]>
<![CDATA[Increasing Customer Loyalty at McDonald's Kemang Through Customer Satisfaction ]]>
<![CDATA[Naila Umniyyati Rahmah]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Formosa Journal of Applied Sciences Vol. 2 No. 6 (2023): June 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/fjas.v2i6.4412
<![CDATA[Customer satisfaction is the core concept of loyalty, meaning that without satisfaction, there will be no loyalty, so it can be said that customer satisfaction is a factor in shaping loyalty. The purpose of this study is to analyze how McDonald's Kemang can win more loyal customers by increasing customer satisfaction focusing on product quality and brand image. 184 customers of McDonald's Kemang are the population of this study. The sampling method uses a nonprobability sampling technique with a purposive sampling approach, because the sample of this study only includes McDonald's Kemang customers. The data collection technique in this study involved distributing questionnaires to respondents. The research findings show that the value of each variable has a positive and significant impact, both directly and indirectly.]]>
<![CDATA[Meningkatkan Customer Satisfaction Melalui Service Excellence Di Hotel Holiday Inn Jakarta Kemayoran ]]>
<![CDATA[Cici Sri Kemala]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 1 No 04 : Juni (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan da ]]>
Publisher : <![CDATA[Shofanah Media Berkah ]]>
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<![CDATA[Industri perhotelan merupakan salah satu industri yang berkembang pesat di Indonesia, seiring dengan perkembangan wisata domestik dan internsional. Kepemilikan properti oleh warga negara Indonesia berbadan hukum Indonesia, pada umumnya, utamanya hotel bintang tiga sampai bintang lima. Sementara itu manajemen dikelola oleh hotel chain seperti Hilton, Intercontinental dan Accor. Penelitian ini bertujuan untuk meningkatkan customer satisfaction dengan corporate credibility dan brand credibility yang dimediasi oleh service excellence. Metode yang digunakan dalam penelitian ini dengan menggunakan PLS-SEM dengan perangkat lunak SmartPLS3.0. populasi dan sampel dalam penelitian ini adalah pelanggan yang menginap di Hotel Holiday Inn Jakarta Kemayoran pada kunjungan pertama kali atau lebih. Accidental sampling melalui peneyabran google form merupakan teknik pengambilan sampel yang terdiri dari 150 responden. penelitian ini menunjukkan hasil dengan nilai baik serta memiliki pengaruh positif dan signifikan antar setiap variabel baik secara langsung maupun tidak langsung.]]>
<![CDATA[MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI ELECTRONIC WORD OF MOUTH DI BAKSO LAPANGAN TEMBAK SENAYAN ]]>
<![CDATA[Martin Cokretes]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 1 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[This study aims to analyze the effect of product quality and restaurant atmosphere on purchasing decisions by mediating electronic word of mouth at Bakso Field Shoot Senayan. The population in this study were all customers at Bakso Lapangan Tembak senayan and the sampling technique used accidental sampling with 173 respondents. Methods of data collection using questionnaires distributed to respondents. The analysis used is SmartPLS 3.0. The results show that partially, there is an effect of product quality on electronic word of mouth, there is an effect of product quality on purchase decisions, there is an indirect effect of product quality through electronic word of mouth on purchase decisions, there is an influence of restaurant atmosphere on electronic word of mouth, there is the indirect effect of the restaurant atmosphere through electronic word of mouth on purchase decision, there is an influence of electronic word of mouth on purchase decision, while the restaurant atmosphere hypothesis on purchase decision shows no effect.]]>
<![CDATA[Product Differentation, Harga Kompetitif, Service Delivery Increasing Purchase Decision : The Mediating Role of Social Media A Case study at Mujigae Dukuh Zamrud ]]>
<![CDATA[Gesyke Julfani Endarto]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 1 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study was to determine the infulence of Product Differentiation, Competitive Prices, Service Delivery, on Purchase Decisions Through Social Media at Mujigae Korean Food Delivery Dukuh Zamrud. The population in this study were all consumers of Mujigae Korean Delivery Dukuh Zamrud, using a accidental sampling technique with 201 respondents, and using a quantitative method by distributing questionnaires to consumers of Mujigae Korean Delivery Dukuh Zamrud, and data analysis using SmartPLS 3.2.9. The results obtained in this study are Product Differentiation has an effect, and Competitive Prices has an effect, and Service Delivery has no effect on Social Media. Whereas on Purchase Decision the Product Differentiation variable has an influence, Competitive Prices have no effect and Service Delivery has no influence, and Social Media has an influence.]]>
<![CDATA[Product quality. Price perception increasing Brand Image: The Mediating Role of Social Media Marketing ]]>
<![CDATA[Ahmad Wijayanto]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this research is to improve the citra merek of Carl's jr Grand Indonesia with product quality and price perceptions through social media marketing. The population in this study were all customers of Carl's Jr. Grand Indonesia, and the sampling technique used accidental sampling with 190 respondents. The method for collecting data utilizes questionnaires distributed to respondents . The analysis used is path analysis with the SmartPLS 3.2.9. The research results show that product quality variables have no influence on brand image through social media marketing. Meanwhile, product quality has a positive influence on brand image, price perception has a positive influence on brand image, price perception has a positive influence on brand image through social media marketing, and social media marketing has a positive influence on social media marketing. So it can be concluded that apart from the hypothesis being rejected, all the hypotheses in this study have an important role in Increasing the brand image of Carl's Jr.]]>
<![CDATA[E-WOM, PERSEPSI HARGA MENINGKATKAN KEPUASAN WISATAWAN MELALUI KEPUTUSAN BERKUNJUNG DI MUSEUM MACAN ]]>
<![CDATA[Nadya Khoirrani]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 2 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[The purpose of this study is to improve tourist satisfaction with E-wom and price perception through the mediating role of visiting decisions at Museum MACAN. The population in this study is visitors to the Tiger Museum during March 2023. The sampling technique used to determine was 170 respondents with Accidental Sampling. The data collection method uses questionnaires that are distributed to respondents, thus this research method is quantitative descriptive. The analysis used was using SmartPLS 3.0.The results showed that there was no significant effect of Ewom on direct tourist satisfaction. There was a significant influence of the Ewom on the decision to visit in person. There is a significant influence of Ewom on tourist satisfaction indirectly through visiting decisions. There is a significant influence of price perception on tourist satisfaction. There is a significant influence of price perception on visiting decisions.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Pelayanan Dan E-Wom Terhadap Keputusan Menginap Di Whiz Prime Hotel Kelapa Gading Jakarta ]]>
<![CDATA[Shifa Hayati]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Human Capital Development Vol 10 No 3 (2023): Human Capital Development ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[This study aims to examine the effect of Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) on the decision to stay at Whiz Prime Hotel, type m = quantitative research by distributing questionnaires to Whiz Prime Hotel customers which are then processed using the PLAS-SEM method with the help of PLS Software. The results obtained in this study are Product Quality, Service Quality, and Electronic Word Of Mouth (E-WOM) have a p-value smaller than 0.05. This means that of the three variables tested, all three have a positive and significant influence on the Decision to Stay at Whiz Prime Hotel Kelapa Gading Jakarta.]]>
<![CDATA[KUALITAS PELAYANAN, LINGKUNGAN FISIK MENINGKATKAN KEPUASAN PELANGGAN DI RAMEN YA!: PERAN MEDIASI KEPERCAYAAN MEREK ]]>
<![CDATA[Susmilayanti]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Panorama Nusantara Vol 18 No 1 (2023): Panorama ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[ABSTRACT The rapid developmentof culinary in Indonesia present many variants of food from various countries. One of the most popular foods comes from Japan. Japan itself is famous for its distinctive ramen. The pioneer of ramen that is widely enjoyed is Ramen Ya!. This research aims to improve customer satisfaction with service quality and physical environment through brand trust in Ramen Ya!. The population in this study were customers of Ramen Ya! who have visited two or more times. The sampling technique used was purposive sampling with a total of 215 respondents. The data collection method uses a questionnaire that can be filled out through the g-form. As for the data analysis method using PLS-SEM with the tool used, namely SmartPLS 3.0. The results showed that service quality did not have a significant effect on brand trust and customer satisfaction. And the physical environment has a significant effect on brand trust and customer satisfaction. ABSTRAK Pesatnya perkembangan kuliner di Indonesia menghadirkan banyak varian makanan dari berbagai negara. Salah satu makanan yang banyak digemari berasal dari Jepang. Jepang sendiri terkenal akan ramennya yang khas. Adapun pelopor ramen yang banyak dinikmati yaitu Ramen Ya!. Penelitian ini bertujuan untuk meningkatkan kepuasan pelanggan dengan kualitas pelayanan dan lingkungan fisik melalui kepercayaan merek di Ramen Ya!. Populasi dalam penelitian ini adalah pelanggan Ramen Ya! yang telah melakukan kunjungan sebanyak dua kali atau lebih. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dengan jumlah responden sebanyak 215 orang. Metode pengumpulan data menggunakan kuesioner yang dapat diisi melalui g-form. Adapun untuk metode analisi data menggunakan PLS-SEM dengan alat yang digunakan yaitu SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak berpengaruh signifikan terhadap kepercayaan merek dan kepuasan pelanggan. Dan lingkungan fisik berpengaruh signifikan terhadap kepercayaan merek dan kepuasan pelanggan.]]>
<![CDATA[MENINGKATKAN KEPUASAN PELANGGAN DI SOTO BU TJONDRO MELALUI KEPERCAYAAN MEREK ]]>
<![CDATA[Nurina Zhafirah]]>;
<![CDATA[Parlagutan Silitonga]]>
<![CDATA[ Panorama Nusantara Vol 18 No 1 (2023): Panorama ]]>
Publisher : <![CDATA[LPPM Universitas Asa Indonesia ]]>
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<![CDATA[Restaurant is a type of culinary business that is favored by prospective business founders today. The culinary business in Indonesia at this time is growing rapidly and experiencing a significant increase, one of which is Soto Bu Tjondro. The purpose of this study is to improve customer satisfaction with product quality and service quality through the role of brand trust mediation in Soto Bu Tjondro. The respondents in this study are Soto Bu Tjondro customers who have made purchases more than 2 times. The data collection method uses questionnaires that are share to respondents. This sampling technique is purposive sampling with 163 respondents. Data analysis using the PLS-SEM method with the tool used, namely SmartPLS 3.0. The results showed that product quality did not have a significant effect on brand trust and customer satisfaction. But other results showed that there was a significant influence. Restoran merupakan jenis usaha bidang kuliner yang diminati para calon pendiri usaha zaman sekarang. Bisnis kuliner di Indonesia pada zaman ini berkembang dengan pesat dan mengalami peningkatan yang signifikan salah satunya adalah Soto Bu Tjondro. Tujuan penelitian ini adalah untuk meningkatkan kepuasan pelanggan dengan kualitas produk dan kualitas pelayanan melalui peran mediasi kepercayaan merek di Soto Bu Tjondro. Responden dalam penelitian ini adalah pelanggan Soto Bu Tjondro yang telah melakukan pembelian lebih dari 2 kali. Metode pengumpulan data menggunakan kuesioner yang dibagikan kepada responden.Teknik pengambilan sampel adalah purposive sampling dengan 163 responden. Analisis data menggunakan metode PLS-SEM dengan alat yang digunakan yaitu SmartPLS 3.0. Penelitian menghasilkan bahwa kualitas produk tidak memiliki pengaruh signifikan terhadap kepercayaan merek dan kepuasan pelanggan. Tetapi hasil yang lainnya menunjukan bahwa ada pengaruh yang signifikan.]]>
