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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdimas Indonesia
Zawawi Zawawi
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pendampingan Usaha Kecil, Mikro, dan Menengah Kelurahan Kedung Baruk Melalui Media Sosial Instagram sebagai Upaya dalam Pengoptimalan Promosi Digital Fadilla Ryandini; Zawawi Zawawi
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.110

Abstract

Abstract: The rapid development of technology and digitalization currently has an impact on all aspects of life. Current technological developments affect world marketing which is shifting into the digitalization era. This creates a new and easy way for businesses to learn about consumer behavior, brands and services that match the wants and needs of today's customers. The aim of this program is to help MSMEs in the Kedung Baruk Village to maximize social media as a marketing tool. For this program the author uses a special assistance method in implementing the planned program. This assistance program specifically selects MSMEs in the Kedung Baruk Village.
Peningkatan Pemahaman Investasi Berjangka Bermodal Kecil bagi Ibu Rumah Tangga untuk Kesejahteraan Riska Sari Devi; Zawawi Zawawi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1424

Abstract

The low level of financial literacy among housewives, particularly in understanding small-capital futures investment, remains a challenge in making safe and informed financial decisions. This community service activity aims to strengthen housewives’ financial literacy by improving their understanding of licensed futures brokers, risk principles, and mechanisms for initiating investments with affordable capital. The program was conducted offline using an educational and interactive approach, including material presentations, profit and loss calculation simulations, and open discussions. The results indicate an improvement in participants’ understanding of futures trading mechanisms, their ability to distinguish between legal and illegal brokers, and increased awareness of the potential returns and risks associated with small-capital investments. This activity also corrected the perception that investment always requires large funds, thereby encouraging more productive financial management and contributing to improved household welfare.
Co-Authors Fadilla Ryandini Riska Sari Devi