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All Journal Edukasi Islami: Jurnal Pendidikan Islam BENING Journal of Golden Generation Abdimas
Ajeng Handayani Purwaningrum
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Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

Abstract

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.
Market Knowledge of SMEs in Business Online from the Perspective of Islamic Education Sumitro Sarkum; Ade Parlaungan Nasution; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 03 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i03.4637

Abstract

The objective of this article is to analyze the effect of market knowledge on the performance of SMEs through engagement. This study explores marketing strategy and operational capability to run the role of the marketing function in achieving competitive advantage in the online business. This research uses quantitative methods with SEM analysis techniques. The population in this study is SMEs in Indonesia, with 178 as a sample. Data were collected by questionnaires. This study found establishing an engagement for mutual value creation and sustainability can improve business performance. The findings also resulted in a new discourse in management strategies in order to minimize the ability of SMEs to carry out marketing functions in online businesses. The outcomes show that Collective decision-making for the benefit of the company provides input on marketing strategies. This is in line with the perspective of Islamic education, which emphasizes business ethics, avoiding usury practices, and developing business owners with knowledge that is in accordance with the Islamic context. 
Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

Abstract

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.
PEMBERDAYAAN MASYARAKAT UNTUK PENINGKATAN EKONOMI KREATIF DI DESA GATTARENG TOA MELALUI PELATIHAN KELOMPOK USAHA EKONOMI PRODUKTIF PEMBUATAN BOLU/KUE Ibrahim; Ajeng Handayani Purwaningrum; Puji Rahmah
Journal of Golden Generation Abdimas Vol. 2 No. 1 (2026): Maret 2026 : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i1.440

Abstract

Desa Gattareng Toa memiliki potensi sumber daya manusia yang cukup besar, khususnya ibu rumah tangga dan kelompok usaha kecil, dalam pengembangan ekonomi kreatif. Namun, keterbatasan keterampilan produksi, inovasi produk, dan manajemen usaha masih menjadi kendala utama dalam meningkatkan pendapatan masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan masyarakat melalui pelatihan kelompok usaha ekonomi produktif pembuatan bolu/kue sebagai upaya peningkatan ekonomi kreatif desa. Metode pelaksanaan kegiatan meliputi tahap persiapan, pelaksanaan pelatihan, praktik langsung, dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta pelatihan mengalami peningkatan pengetahuan dan keterampilan dalam pembuatan bolu/kue yang layak jual, serta tumbuhnya motivasi untuk mengembangkan usaha mandiri berbasis rumah tangga. Selain itu, kegiatan ini meningkatkan kesadaran masyarakat terhadap pentingnya ekonomi kreatif sebagai strategi peningkatan pendapatan dan kesejahteraan keluarga. Pelatihan ini diharapkan dapat menjadi langkah awal pengembangan usaha ekonomi produktif yang berkelanjutan di Desa Gattareng Toa.
Pengaruh Inovasi Menu, Pengalaman Konsumen, Physical Environment, dan Word of Mouth Terhadap Keputusan Pembelian Ulang (Studi Kasus pada Gerai Kebab dan Burger, Tores dan Teves) Muhammad Kodri Pratama; Rimayang Anggun Laras Prastianty Ramli; Edwin Agung Wibowo; Dini Anggraini; Ajeng Handayani Purwaningrum
BENING Vol 13, No 1 (2026): MEI 2026
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v13i1.9109

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh inovasi menu, pengalaman konsumen, physical environment, dan word of mouth terhadap keputusan pembelian ulang pada UMKM Kebab dan Burger Tores serta Teves di Kota Batam. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 100 responden yang dipilih melalui teknik purposive sampling. Metode analisis yang digunakan adalah regresi linier berganda dengan bantuan perangkat lunak SPSS versi 27. Hasil pengujian hipotesis secara parsial (uji t) menunjukkan bahwa pengalaman konsumen dan physical environment berpengaruh positif dan signifikan terhadap keputusan pembelian ulang, sedangkan inovasi menu dan word of mouth tidak berpengaruh secara signifikan secara parsial. Sementara itu, pengujian secara simultan (uji F) mengonfirmasi bahwa keempat variabel independen tersebut secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian ulang, dengan nilai signifikansi sebesar 0,013 (< 0,05). Adapun nilai Adjusted R Square sebesar 0,086 mengindikasikan bahwa variabel-variabel dalam model penelitian ini mampu menjelaskan sebesar 8,6% variasi keputusan pembelian ulang, sementara 91,4% sisanya dipengaruhi oleh faktor-faktor lain di luar model. Penelitian ini menyimpulkan bahwa penguatan pada aspek kualitas pelayanan dan kenyamanan lingkungan fisik gerai merupakan prioritas strategis yang perlu dioptimalkan oleh pelaku UMKM kuliner dalam upaya mendorong keputusan pembelian ulang dan membangun loyalitas konsumen yang berkelanjutan.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Denny Ammari Ramadhan Denny Ammari Ramadhan Dini Anggraini Edwin Agung Wibowo Ibrahim Muhammad Kodri Pratama Puji Rahmah Rimayang Anggun L. P. Ramli Sumitro Sarkum