Garuda - Garba Rujukan Digital

Product Innovation on Customer Satisfaction and Brand Loyalty of Smartphone Users Yuni Winarti; Sumitro Sarkum; Abd. Halim
Agregat: Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2021)
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/agregat_vol5/is1pp78-96

This study investigates the effect of product innovation attributes (Relative advantage, Complexity, Compatibility, Trialability, and observability) on customer satisfaction and loyalty with experience as a moderator between customer satisfaction and brand loyalty. This study uses quantitative methods, using the help of SPSS 23, and uses a path analysis approach to determine the relationship between variables. Based on a sample of 100 people living in the Labuhan Batu Regency area, it was found that Relative advantage, Complexity, Compatibility, Trialability, and Observability had a positive effect on customer satisfaction. These results also found that the product innovation attribute was a major predictor of customer satisfaction. The results of the study reveal that loyal customers use smartphone services in accordance with and consistent with the given perceptions. In addition, the research results illustrate that customer satisfaction has a significant effect on brand loyalty. Furthermore, this study also found that experience significantly moderates customer satisfaction and brand loyalty. As a practical implication in good market competition, companies need to understand the needs of customers and provide added value to customers by providing innovative products. Innovation in a product can increase customer satisfaction and make customers commit to a brand. managers need to understand customer needs by creating value accordingly. This study is the first to investigate the relationship between product innovation attributes, customer satisfaction and experience as a moderator. Future research is expected to analyze the role of experience as an independent variable in influencing customer satisfaction and brand loyalty.

Relationship between Speed, Visibility, Resvonsiveness, Learning Orientation, Supply Chain Agility, Enviromental Dynamic, Competitive Agility and Covid-19 Pandemic (Case Study in UKM Labusel Region) Salbiah Hasibuan; Sumitro Sarkum; Hayanuddin Sapri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2133

The concept of supply chain agility is not very old, and a lot of research has been done to understand the constituents that build agility in operations and supply chains. As a continuation of that, this research contributes to the body of knowledge in many ways. First, make a theoretical contribution by exploring and explaining the factors that contribute to any supply chain agility especially in the context of the service industry in a volatile market. Second, in this study a framework is developed based on the dynamics of capability theory which is a big supporter of competitive agility by creating a value for H1: The results obtained with a value of Tcount 0.550 Ttable 0.098 at a significant level of 0.084 0.05. This means that the hypothesis can be accepted. H2: The results obtained with the value of Tcount 0.705 Ttable 0.098 at a significant level of 0.196 0.05. This means that the hypothesis can be accepted. H3: The results obtained with the value of Tcount 0.704 Ttable 0.098 at a significant level of 0.918 0.05. This means that the hypothesis can be accepted. H4: The results obtained with the value of Tcount 0.386 T table 0.098 at a significant level of 0.093 0.05. This means that the hypothesis can be accepted. H5: The results obtained with a Tcount value of 0.550 Ttable 0.098 at a significant level of 0.084 0.05. This means that the hypothesis can be accepted. H6: The results obtained with the value of Tcount 0.705 Ttable 0.098 at a significant level of 0.196 0.05. This means that the hypothesis can be accepted. Customers are uncommon and difficult to imitate and require effective organizational skills to be utilized efficiently and effectively. Third, by using SPSS 23, this study supports a causal relationship of factors that reduce agility as one of the abilities that organizations want to have. In addition, this study assigns weights among the factors that decrease agility where learning orientation explains agility the most, followed by speed, visibility, responsiveness, learning orientation and supply chain agility accordingly. Where speed has the highest explanation followed by appropriate visibility, responsiveness, orientation learning. However; more variables can be added to better understand supply chain agility and competitive agility.

Mediaton Leader Member Exchange, Intrinsic Motivation and Psychological Empowerment the Influence Ethical Leadership on Employee Creativity and Work Innovation Nurul Ismi; Sumitro Sarkum; Zuriani Ritonga
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2147

This study examines the effect of ethical leadership style on employee creativity and work innovation by using leader member exchange, intrinsic motivation and psychological empowerment as mediating variables. This type of research is associative research. Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 217 respondents, data collection techniques were carried out by interviews, questionnaires and documentation studies. The data analysis tool used in this study uses SPSS (Statistical Product Software Solution). Instrument Test In this study using Validity Test and Reliability Test. The data analysis technique in this research is descriptive analysis, hypothesis testing. The results showed that the Ethical Leadership variable Affects Intrinsic Motivation, Ethical Leadership Affects Leader Member Exchange, Ethical Leadership Affects Employee Psychological Empowerment, Leader Member Exchange Affects Employee Creativity, Intrinsic Motivation Affects Employee Creativity, Psychological Empowerment Affects Employee Creativity, Employee Creativity Affects Work Innovation.

The Influence of Transformasional Leadership Style, Organizational Justice, Employee Engagament and Employee Reaction on Employee Performance Priska Sitorus; Sumitro Sarkum; Meisa Fitri Nasution
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2176

This research was conducted to determine and analyze the effect of transformational leadership style, organizational justice, employee engagement and employee reaction on employee performance. The design of this study was hypothesis testing using primary data obtained by distributing 291 questionnaires to employees of Pt Torganda's oil palm plantation with the measuring scale used is the Likert scale. The data analysis technique used was multiple linear regresion analysis quantitative data analysis techniques using statistical methods Sciens statistikal package for the social sciens (SPSS). The results of this study conclude that partially and simultaneously there is a significant and positive relationship between transformational leadership style, organizational justice, employee engagement and employee reactions to employee performance.

Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami : Jurnal Pendidikan Islam Vol 11, No 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.

Analysis of Indicators and Variables: An Overview of Marketing Capability for Engagement Based on Islamic Education Ade Parlaungan Nasution; Sumitro Sarkum; Denny Ammari Ramadhan; Ajeng Handayani Purwaningrum
Edukasi Islami: Jurnal Pendidikan Islam Vol. 11 No. 02 (2022): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v11i02.4638

The purpose of this study is to review and analyze the indicators of market knowledge variables, multi-actor engagement marketing systems (customers, employees, supply chain, dynamic marketing), as well as business performance variables. Current research needs to validate new digital business research indicators for capabilities from a marketing perspective through supply chain integration into multi-actor engagement in the digital era based on Islamic education. The method used is literature analysis and descriptive statistical analysis with the index method to provide an empirical picture. Findings about respondents' perceptions of indicators for future research directions could test some of the ability to identify real markets; ability to identify competitors; ability to identify new business trends; and the ability to identify the accuracy of forecasting profitability and revenue. Management capability and agility in the market require a strategy of carrying out unstable activities as a competitive advantage in maintaining business performance. It also involves the use of Islamic principles and values embodied in the Islamic religion in marketing efforts.

Dampak Komunikasi E-WOM Dan Efek COVID-19 Pada Kepuasan Service escape Terhadap E-Shopping Behavior Weni Aprianti; Sumitro Sarkum; Abdul Halim
SKeTsa Bisnis (e-jurnal) Vol 8 No 2 (2021)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v8i2.2834

English VersionThis study aims to determine the effect of the servicescape dimension, namely physical space, social interaction, safety elements on servicescape satisfaction, the effect of electronic word of mouth on servicescape satisfaction and the covid-19 situation moderating the relationship between electronic word of mouth and servicescape satisfaction and the effect of servicescape satisfaction on servicescape. e-shopping consumers. Collecting data in this study using accidental sampling technique samples, then distributed to 150 respondents. This research uses quantitative research methods, the data that has been collected is processed using the help of the SPSS 23 application and carries out a path analysis approach to determine the relationship between variables. Based on the research results, it is concluded that the dimensions of the servicescape are physical space, social interaction and safey element significantly affect servicescape satisfaction. Electronic word of mouth affects servicescape satisfaction. The covid-19 situation significantly moderates the relationship between electronic word of mouth and servicescape satisfaction. as well as servicescape satisfaction and e-shopping consumer behavior can have a positive and significant effect. Versi Indonesia Penelitian ini bertujuan untuk mengetahui pengaruh dari dimensi servicescape yaitu physical space, social interaction, safety element terhadap kepuasan servicescape, pengaruh electronic word of mouth terhadap kepuasan servicescape serta situasi covid-19 memoderasi hubungan antara electronic word of mouth dan kepuasan servicescape serta pengaruh kepuasan servicescape terhadap konsumen e-shopping. Pengambilan data dalam penelitian ini menggunakan sampel teknik accidental sampling, kemudian disebarkan kepada 150 responden. Penelitian ini menggunakan metode penelitian kuantitatif, data yang telah terkumpul diolah dengan menggunakan bantuan aplikasi SPSS 23 dan melakukan pendekatan path analysis untuk mengetahui hubungan antar variabel. Berdasarkan hasil penelitian diambil kesimpulan bahwa dimensi servicescape yaitu physical space, social interaction dan safey element secara signifikan mempengaruhi kepuasan servicescape. Electronic word of mouth berpengaruh terhadap kepuasan servicescape. situasi covid-19 signifikan memoderasi hubungan antara electronic word of mouth dan kepuasan servicescape. serta kepuasan servicescape dan perilaku konsumen e-shopping dapat berpengaruh positif dan signifikanStudi ini dilaksanakan untuk mengidentidikasi elemen penting yang berpengaruh terhadap kinerja karyawan. Elemen-elemen tersebut berfokus pada pelatihan dan pengembangan, rekrutmen dan seleksi, kepuasan kerja dan motivasi. Perolehan sampel menggunakan teknik purposive sampling terhadap 260 karyawan hotel berbintang empat di Kota Batam dan diuji melalui aplikasi Smart PLS 3.0. Hasil pengujian menunjukkan pengaruh yang signifikan positif dari elemen penting tersebut terhadap kinerja karyawan. Motivation sebagai variabel mediasi, juga memiliki dampak yang signifikan positif terhadap kinerja karyawan. Hasil ini akan berguna bagi Manajemen Hotel untuk mempertahankan dan meningkatkan kinerja karyawan. Kata Kunci: Pelatihan dan pengembangan, Rekrutmen dan Seleksi, Kepuasan Kerja, Motivasi, Kinerja Karyawan.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search