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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat Manajemen Kreatif Jurnal
Permata ELG Purba
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Other

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Pendampingan Penguatan Branding UMKM Jamu “Mak Diah” Di Desa Ngrimbi Sebagai Bentuk Peningkatan Strategi Ekspansi Pasar M. Fahrezi Ramadhani; Mu’tassim Billah; Ajie Pandu Suarga; Permata ELG Purba; Daru Teja Sasangka; Satria Ardhana
Manajemen Kreatif Jurnal Vol 1 No 3 (2023): Agustus: Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i3.1667

Abstract

The strength of branding on a product is something that must be considered by all entrepreneurs, especially UMKM, so that the products marketed have higher competitiveness compared to their competitors. The community service carried out by the East Java UPN Veterans KKNT group of 10 provided assistance in strengthening the branding of one of the MSMEs in Ngrimbi Village, namely Jamu "Mak Diah". Based on the results of observations identified that these MSMEs do not yet have branding that enhances market expansion strategies. The assistance that will be provided will focus on product packaging and logos. After the mentoring was finished, Group 10 monitored and evaluated the effect of strengthening branding on the level of herbal medicine sales after completing it.
DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM DI DESA PAKEL, KECAMATAN BARENG, JOMBANG Sarah Putri Madania; Permata ELG Purba; Ika Korika Swasti
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Berkembangnya teknologi yang lebih memudahkan aktivitas manusia dapat dimanfaatkan pelaku UMKM untuk mengembangkan strategi pemasarannya. Strategi pemasaran berbasis digital merupakan kesempatan untuk memperluas jangkauan pasar dan meningkatkan pendapatan UMKM. Maka dari itu dibutuhkan adanya sosialisasi edukasi dan pelatihan mengenai digital marketing. Sehingga penulis membuat program kerja pengabdian masyarakat yaitu dengan sosialisasi dan pelatihan digital marketing. UMKM yang ada di Desa Pakel menjadi target dengan Metode pelaksanaan dengan sosialisasi dan pelatihan. Terlaksananya program kerja tersebut dari 19 peserta sosialisasi, 10 pelaku UMKM yang mengimplementasikan pelatihan melalui aplikasi tokopedia. Selanjutnya diharapkan peserta sosialisasi lebih termotivasi untuk lebih berkembang serta menambah wawasan terkait digital marketing dan dapat memajukan perekonomian para pelaku UMKM.
The Influence Of Brand Image, Taste, And Price Perception On Purchasing Decisions For Sarimi Instant Noodles In Surabaya Permata ELG Purba; Hery Pudjoprastyono
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 4 (2024): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i4.6209

Abstract

Sarimi is a brand of instant noodles in Indonesia produced by Indofood CBP Sukses Makmur which was launched in 1982. Just like other instant noodle products, sarimi is sold in various types of products and flavors according to consumer needs. With so many brands of instant noodles in Indonesia, the reality is that sales of Sarimi instant noodles have decreased from year to year. This research aims to determine the influence of brand image, taste and price perception on purchasing decisions for sarimi instant noodles. The population of this study were Active Students of UPN "Veteran" East Java who had purchased and consumed sarimi instant noodles in Surabaya. This research used a quantitative method with 80 respondents collected using purposive sampling, namely, the sampling technique was determined using special or specific criteria for the sample. Meanwhile, the analysis used was Partial Least Square (PLS). The research results show that brand image, taste and price perception have a positive and significant effect on purchasing decisions for sarimi instant noodles.
Co-Authors Ajie Pandu Suarga Daru Teja Sasangka Hery Pudjoprastyono Ika Korika Swasti M. Fahrezi Ramadhani Mu’tassim Billah Sarah Putri Madania Satria Ardhana