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All Journal JURNAL LENTERA BISNIS Journal of Management and Bussines (JOMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Mestaka: Jurnal Pengabdian Kepada Masyarakat
Ika Korika Swasti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Komitmen Organisasi dan Kepuasan Kerja terhadap Turnover Intention Avinda Ainun Jariyah; Ika Korika Swasti
Journal of Management and Bussines (JOMB) Vol 4 No 2 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i2.4452

Abstract

This study aims to analyze the effect of organizational commitment and job satisfaction on turnover intention at CV. Her appointment. This research method is descriptive quantitative. The research data is in the form of primary data. The research population was taken from employees of CV. The number of appointments was 121 people, and the sample taken was 55 people, the determination of which was based on a proportional random sampling technique. In this study, the determination of the sample was based on the location of the shop where the research was conducted. The data collection technique is using a questionnaire. The research data analysis method is Partial Least Square. The results of the study show, a) organizational commitment has a negative effect on Turnover Intention as indicated by path coefficients with a value of -0.262, and t-statistics with a value of 2.021> 1.96, which means it is significant; b) job satisfaction has a negative effect on Turnover Intention as indicated by the path coefficients worth -0.266, and t-statistics worth 2.143>1.96, meaning it is significant. In conclusion, a high level of organizational commitment can make a real contribution in reducing the level of turnover intention in CV. Her appointment. Also, a high level of job satisfaction can make a real contribution in reducing the level of turnover intention in CV. Her appointment. Keywords: Job Satisfaction, Organizational Commitment, Turnover Intention
DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM DI DESA PAKEL, KECAMATAN BARENG, JOMBANG Sarah Putri Madania; Permata ELG Purba; Ika Korika Swasti
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Berkembangnya teknologi yang lebih memudahkan aktivitas manusia dapat dimanfaatkan pelaku UMKM untuk mengembangkan strategi pemasarannya. Strategi pemasaran berbasis digital merupakan kesempatan untuk memperluas jangkauan pasar dan meningkatkan pendapatan UMKM. Maka dari itu dibutuhkan adanya sosialisasi edukasi dan pelatihan mengenai digital marketing. Sehingga penulis membuat program kerja pengabdian masyarakat yaitu dengan sosialisasi dan pelatihan digital marketing. UMKM yang ada di Desa Pakel menjadi target dengan Metode pelaksanaan dengan sosialisasi dan pelatihan. Terlaksananya program kerja tersebut dari 19 peserta sosialisasi, 10 pelaku UMKM yang mengimplementasikan pelatihan melalui aplikasi tokopedia. Selanjutnya diharapkan peserta sosialisasi lebih termotivasi untuk lebih berkembang serta menambah wawasan terkait digital marketing dan dapat memajukan perekonomian para pelaku UMKM.
The Influence of Work Life Balance, Work Motivation and Dual Role Conflict on Employee Performance CV. Huda Jaya Sidoarjo Aditiya Olanda; Ika Korika Swasti
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5460

Abstract

Economic difficulties are one of the driving factors that make housewives from low-income families work. Working can help them improve the fulfillment of family needs. This study aims to determine the influence of work-life balance, work motivation and conflict between multiple roles on the work performance of female employees at CV. Huda Jaya This study aims to determine the influence of work-life balance, work motivation and diverse role conflicts on the job performance of female employees at CV. Houda Jaya. Collecting data in this study using the method of distributing questionnaires and analysis using the Partial Least Square (PLS) application. The results of this study, namely that work-life balance, work motivation, and multiple role conflicts have a positive effect on employee performance CV. Huda Jaya Sidoarjo.
The Effect of Technical Competence and Certification Training on Employee Performance at PT. Petrokopindo Cipta Selaras Ela Wahyu Diyanti; Ika Korika Swasti
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5603

Abstract

Competition in the business world makes every company must keep up with changes that occur, especially in the management of existing human resources. An important component of any business is its human resources. This research was conducted to find out (1) whether there is an effect of technical competency on performance, and (2) whether there is an effect of certification training on employee performance at PT Petrokopindo Cipta Selaras. The population and sample of this study amounted to 46 technicians. The research method used is quantitative, collecting data by distributing questionnaires directly to the respondents. The application of data analysis is Partial Least Square (PLS) with an ordinal measurement scale through a Likert scale. The result of this study is that technical competence does not affect employee performance, while the certification training affects the performance of employees at PT. Petrokopindo Cipta Selaras.
Strategi Pemasaran Pada UMKM Di Sirah Kencong Melalui Pembuatan Banner Nurul Lailis Shofi; Ika Korika Swasti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Februari 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i1.277

Abstract

By considering the various issues affecting Micro, Small and Medium Enterprises (MSMEs) in Sirah Kencong, guidance is needed to help MSMEs design effective marketing strategies and expand their market coverage. To deal with this problem, a method is used, namely the implementation method. This implementation method includes several things including a survey of MSMEs, design planning, material selection and determining the size of the banner to be used. The results of this service show that these MSMEs need branding in the form of making banners. The banner creation stage begins with this stage, namely designing banners for Micro, Small and Medium Enterprises (MSMEs) aimed at increasing visibility and promoting products, conveying information about MSMEs. Designed to reinforce brand identity by highlighting consistent visual elements, encouraging active responses from customers. After designing the banner design, the next step is to print the banner to the agreed size. The MSME owner has approved the size and material of the banner. In this way, the resulting banner will be in accordance with your wishes and approval. Next, this is the final stage after going through the printing process, the banner is handed over to the MSME owner. After handover, the next step is to install the banner in the location or area that has previously been decided with the MSME owner. The purpose of this installation is to increase the visibility of the banner and maximize the marketing impact, so that more people can see and respond to the information or promotions conveyed through the banner.
Desain Logo Untuk Peningkatan Identitas Visual Pada UMKM Lesehan 12 Sirah Kencong Nur Aida Lisurur; Ika Korika Swasti
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): April 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i2.278

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy by generating employment and business opportunities. However, many MSMEs overlook the importance of visual identity, especially logos, in enhancing competitiveness in the era of globalization. This research focuses on Warung Lesehan 12 in Kebun Bantaran, Blitar, which lacks visual identity. Combining observation and interviews, this study aims to improve visual identity through effective logo design. The establishment, located in an agro-tourism area, has the potential to attract tourists but lacks visual branding. By designing a logo in the form of a white circle with brown elements, including contact information, this research successfully creates an attractive and memorable identity. The logo is then materialized into a stamp for promotional use. The results demonstrate Warung Lesehan 12's commitment to enhancing their brand image.
KINERJA KARYAWAN PRODUKSI CV.XYZ DIPENGARUHI OLEH DISIPLIN KERJA DAN BUDAYA ORGANISASI Fitri Destriani; Ika Korika Swasti
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1279

Abstract

Every organization must strive to achieve company goals. One aspect that can support progress within a company is employee performance. This finding intends to see how much the contribution of work discipline and cultural organizational culture to employee performance. Distributed questionnaires in this study were distributed to 40 production employees who were used as samples. The data was then processed using Smart Partial Least Square (PLS) to determine the validity, reliability, and hypothesis tests. This study shows the results that employee performance is positively influenced by work discipline and organizational culture. Employees who are able to obey all company regulations and are able to apply the culture set by the company will make employees able to improve their performance.
PENGARUH JOB ENLARGEMENT DAN KELELAHAN EMOSIONAL TERHADAP KEPUASAN KERJA PETUGAS PEMADAM KEBAKARAN KABUPATEN SIDOARJO Dimas Rangga Dewantara; Ika Korika Swasti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1575

Abstract

This research aims to analyze the influence of job enlargement and emotional exhaustion on the job satisfaction of firefighters in Sidoarjo Regency. The background of this study is based on the phenomenon of increasing absenteeism in recent years, the burden of job enlargement, and the emotional pressure experienced by firefighters in carrying out their operational and non-operational duties. This study used a quantitative approach with a sample of 42 officers selected through purposive sampling. Data were obtained using a questionnaire and analyzed statistically using the Structural Equation Modeling (SEM) method assisted by SmartPLS 3.0 software. The results found that job enlargement and emotional exhaustion partially had a significant negative effect on job satisfaction. These findings indicate that increasingly varied tasks in high-risk jobs can reduce job satisfaction levels. Additionally, high emotional stress in the workplace caused by working conditions also contributes to a decrease in staff satisfaction.
Co-Authors Aditiya Olanda Dimas Rangga Dewantara Ela Wahyu Diyanti Fitri Destriani Jariyah Jariyah Nur Aida Lisurur Nurul Lailis Shofi Permata ELG Purba Sarah Putri Madania