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All Journal Oikonomia: Jurnal Manajemen Jurnal Ekonomi Journal Abdimas Paspama Service
Chicilia Nova Yatna
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health

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Perilaku Konsumtif Memediasi Pengaruh Social Media Marketing dan Fanatisme terhadap Keputusan Pembelian Fatikha Pramesvara Nugraha; Suharyanto Suharyanto; Chicilia Nova Yatna
Oikonomia: Jurnal Manajemen Vol 19, No 1 (2023): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v19i1.2088

Abstract

Purpose The purpose of this research is to analyze the effect of social media marketing and fanaticism on purchasing decisions through consumptive behavior as an intervening variable in purchasing NCT albums. Methodology The population in this study is NCTzens in the Greater Jakarta area. Purposive sampling technique with the characteristics of NCTzens who have bought NCT albums, obtained a total of 100 respondents. Data processing uses the SEM model with SmartPLS version 3.0 software. Findings The results showed that social media marketing and fanaticism had a positive and significant effect on consumptive behavior, social media marketing had a positive and significant effect on purchasing decisions, while fanaticism was not significant on purchasing decisions. Consumptive behavior positively mediates the relationship between social media marketing and fanaticism towards purchasing decisions. Suggestion The fanatical nature of a fan does not necessarily lead to a change in the decision to buy an album. Further research is needed for these two variables. 
Marketing Strategy To Increase Market Share In The Retail Industry Chicilia Nova Yatna; Yulianah Yulianah
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

In the face of increasingly fierce competition, retail companies need to implement innovative and adaptive marketing strategies to maintain and expand their market share. This research aims to examine effective marketing strategies in increasing market share in the retail industry. This research uses a descriptive method with a qualitative approach. The research results show that market share in the retail business is crucial for company dominance and competitiveness. Companies with a large market share can attract more consumers, increase sales, and gain an advantage in price negotiations with suppliers. The increase in market share reflects success in attracting customers, increasing operational efficiency, and strengthening the image and interest of investors. As a market leader, a company can control prices, lead market trends, and innovate for sustainable growth. Factors such as competitive pricing strategies, strategic store locations, quality products, superior customer service, and innovation influence market share. By integrating these strategies, companies can maintain strong market share in a competitive retail environment, increase customer loyalty, and create long-term growth.
Development Human Resources in Place Cisoka Village Tour Regency Sumedang through Empowerment Yulianah, Yulianah; Chicilia Nova Yatna; Suharyanto , Suharyanto
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
Publisher : Abdimas Paspama

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Abstract

Source Power humans are very important For reach objective . For produce Productive individuals are required good management and development . Development source Power man is form real empowerment . Object tour will develop If source Power the human quality . For example , Tourism Village Cisoka in Sumedang own potency but left behind Because its management less than optimal. Therefore the , Research This aim For explore and analyze empowerment source Power human resources (HR) in place Cisoka Village tourism , Regency Sumedang . Study This use method descriptive with approach qualitative For analyze and explain empowerment source Power humans in objects Cisoka Village tour . Data is collected through observation directly at the Cisoka Village location and interview with parties related like manager and supervisor of Cisoka Village . Research result show that empowerment source Power human resources (HR) in Cisoka Village , Citengah Village , District South Sumedang , via training and practice straight away , have succeed increase capacity public in manage destination tour . previous society not enough realize potency tourism in the village they now more understand and engage active in management tourist . Training management travel and practice field give necessary skills For developing Cisoka Village become destination attractive and sustainable tourism . Evaluation through questionnaire show that training This impact positive , improving knowledge and skills society , as well give contribution significant to development tourist local.
Co-Authors Fatikha Pramesvara Nugraha Suharyanto , Suharyanto Suharyanto Suharyanto Yulianah Yulianah Yulianah Yulianah