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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Toba: Journal of Tourism, Hospitality, and Destination
Sepdwiyana Donargo
Politeknik Pariwisata Medan
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THE IMPLEMENTATION OF SALES PROMOTION AND EASE OF PAYMENT METHODS FOOD AND BEVERAGE BUSINESSES IN PARAPAT TOURIST AREA ON CUSTOMER REVISIT INTEREST Syahrul Syahrul; Riana Handayani Silalahi; Sepdwiyana Donargo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21387265

Abstract

This study aims to analyze the impacts of sales promotion, payment methods, and the simultaneous effect of both sales promotion and payment methods on customer revisit intention in the food and beverage business in Parapat. The data analysis used in this research is quantitative analysis, processed using the Statistical Package for the Social Sciences (SPSS). This type of research is associative or causal, aiming to determine the relationship or influence of sales promotion and the ease of payment methods on customer revisit intention. The results show that the t-value of 5.783, which is greater than the t-table value of 1.984, with a correlation value of 0.869. This indicates that sales promotion has a positive and significant influence, categorized as "very strong," on customer interest in revisiting food and beverage establishments in Parapat. Furthermore, a positive influence and a strong category were found for the ease of payment methods variable on revisit intention, with a value of 0.742. This signifies that the ease of payment methods has a positive, significant, and strong relationship with customer revisit intention. The simultaneous analysis yielded a value of 5.168, exceeding the t-table of 1.798, with a correlation coefficient of 0.917, placing the influence of both variables in the "very strong" category. Therefore, sales promotion and the ease of payment methods collectively have a positive and significant influence on customer revisit intention in Parapat. Based on the linear regression equation, visitor intention to return will increase by 0.253 for every 1% increase in sales promotion, and similarly, revisit intention will increase by 0.232 for every 1% increase in the ease of payment methods.
Analisis Bauran Pemasaran Produk UMKM (Studi Kasus: Produk UMKM Ekowisata Harangan Girsang, Kabupaten Simalungun, Sumatera Utara) Deafani Clara Sinaga; Sumihar Sebastiana Sitompul; Riana Handayani Silalahi; Sepdwiyana Donargo; Toni Jeremia Purba
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6152

Abstract

This study aims to provide a comprehensive overview of marketing practices by Harangan Girsang Ecotourism MSMEs using the 7P marketing mix: Product, Price, Place, Promotion, People, Process, and Physical Evidence. This research is descriptive qualitative. Research data were collected using observation, literature studies, and interviews with the head of the Harangan Nauli Pokdarwis, the head of the Forest Farmer Group (KTH), and MSMEs of the Tourism Village. The results, Product: MSMEs in Harangan Girsang Village have displayed the characteristics of culinary processed MSME products such as kecombrang syrup, Hassang Girsang, and itak gurgur, but still need product innovation. Price: The pricing strategy for MSME products is affordable, but have not been able to align competitive prices with decent profit margins. Place: distribution of MSME products in Harangan Girsang Paradise Ecotourism is using direct sales. Promotion: the use of social media such as Instagram and TikTok has begun but is still not consistent in the schedule of uploading content and the preparation of content that still monotonous. People: Currently there needs to be synergy between the younger generation of the village so that they can appear as a driving force for innovation in the development and marketing of MSME products. Process: Sales and distribution of MSME products are carried out directly at MSME stalls in Harangan Girsang Ecotourism, but there is no SOP implemented yet. Lastly, Physical Evidence: there are already stalls available at the Harangan Girsang Paradise Ecotourism, the layout is quite neat, and the cleanliness is well maintained.
Co-Authors Deafani Clara Sinaga Riana Handayani Silalahi Sumihar Sebastiana Syahrul Toni Jeremia Purba