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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Society
Syahrul Syahrul
Politeknik Pariwisata Medan
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THE IMPLEMENTATION OF SALES PROMOTION AND EASE OF PAYMENT METHODS FOOD AND BEVERAGE BUSINESSES IN PARAPAT TOURIST AREA ON CUSTOMER REVISIT INTEREST Syahrul Syahrul; Riana Handayani Silalahi; Sepdwiyana Donargo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the impacts of sales promotion, payment methods, and the simultaneous effect of both sales promotion and payment methods on customer revisit intention in the food and beverage business in Parapat. The data analysis used in this research is quantitative analysis, processed using the Statistical Package for the Social Sciences (SPSS). This type of research is associative or causal, aiming to determine the relationship or influence of sales promotion and the ease of payment methods on customer revisit intention. The results show that the t-value of 5.783, which is greater than the t-table value of 1.984, with a correlation value of 0.869. This indicates that sales promotion has a positive and significant influence, categorized as "very strong," on customer interest in revisiting food and beverage establishments in Parapat. Furthermore, a positive influence and a strong category were found for the ease of payment methods variable on revisit intention, with a value of 0.742. This signifies that the ease of payment methods has a positive, significant, and strong relationship with customer revisit intention. The simultaneous analysis yielded a value of 5.168, exceeding the t-table of 1.798, with a correlation coefficient of 0.917, placing the influence of both variables in the "very strong" category. Therefore, sales promotion and the ease of payment methods collectively have a positive and significant influence on customer revisit intention in Parapat. Based on the linear regression equation, visitor intention to return will increase by 0.253 for every 1% increase in sales promotion, and similarly, revisit intention will increase by 0.232 for every 1% increase in the ease of payment methods.
Dampak Destination Management Organization (DMO) terhadap Pengembangan Pariwisata Berkelanjutan di Kabupaten Samosir Syahrul Syahrul; Abdul Kadir Ritonga; Muhammad Zulfan; Enny Hasriyani
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.604

Abstract

This study aimed to evaluate the effectiveness of the Destination Management Organization (DMO) program on tourism development in Samosir Regency. The research employed a causal design, analyzing the relationship between the DMO program and tourism development as the dependent variable. The study’s population included government officials involved in the tourism sector, stakeholders, participants in the DMO program, and tourists. Data analysis was conducted using descriptive methods and the impact analysis approach, complemented by regression analysis performed with SPSS. The findings revealed that the DMO program positively and significantly influenced various aspects of tourism development. Specifically, it contributed to economic growth (21.20%), socio-cultural management (34.20%), environmental sustainability (16.30%), sustainable management (28.70%), and human resource (HR) development (40.40%). While most contributions were categorized as medium, HR development demonstrated a strong positive correlation. Stakeholders actively participated and collaborated in the planning, implementation, and decision-making processes of the DMO program. The program provided significant benefits, including improved stakeholder communication, enhanced service quality, and strengthened tourism promotion in Samosir Regency. Policymakers and stakeholders are encouraged to continue supporting the DMO program to maximize its potential. These findings offer valuable insights into the application of the DMO program, particularly in enhancing competitiveness through effective resource management. The program’s contributions span economic growth, socio-cultural enrichment, environmental sustainability, and HR development, underscoring its comprehensive impact on tourism development.
Co-Authors Abdul Kadir Ritonga Enny Hasriyani Muhammad Zulfan Riana Handayani Silalahi Sepdwiyana Donargo