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All Journal Jurnal Sosial dan Teknologi Eduvest - Journal of Universal Studies Journal of Digital Business and Data Science
Tedi Herdianto
Universitas Catur Insan Cendekia
Aerospace Engineering Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Designing Promotional Media for Nasi Jamblang Ibad Otoy Tedi Herdianto; Shafa Puteri Anggraeni
Eduvest - Journal of Universal Studies Vol. 3 No. 10 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i6.854

Abstract

Digital promotion is very influential in product marketing, especially in this digital era, many companies implement digital promotions through their social media accounts to reach a wider target audience. This is also used by Nasi Jamblang Ibad Otoy in marketing products in Indonesia. However, in carrying out digital promotions, the company experiences various obstacles in creating promotional content on Instagram. In designing promotional media from the Nasi Jamblang Ibad Otoy product, the study aims to apply marketing efforts by creating advertisements in the form of Instagram content using the Integrated Marketing Communications (IMC) method which contains SWOT data analysis by sorting out in terms of strengths, weaknesses, opportunities, and threats that exist in the company. Then the author analyzes the Unique Selling Proposition (USP) of the company. This design produces promotional media in the form of Instagram feed content, Instagram stories, and supporting media in the form of merchandise from Nasi Jamblang Ibad Otoy. It is hoped that the design of promotional media on Instagram can attract customers from Cirebon outside the city to buy products, so that the company's income can reach the target.
Penerapan Teknologi Blockchain Pada Sistem Keamanan Informasi Isma Elan Maulani; Tedi Herdianto; Dwi Febri Syawaludin; Medika Oga Laksana
Jurnal Sosial Teknologi Vol. 3 No. 2 (2023): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v3i2.634

Abstract

Dalam era digital saat ini, keamanan informasi menjadi hal yang sangat penting untuk diperhatikan. Terdapat banyak metode untuk menjaga keamanan informasi, namun masih banyak juga kerentanan yang dapat dimanfaatkan oleh pihak yang tidak bertanggung jawab. Teknologi blockchain memberikan solusi dengan menyediakan sistem keamanan informasi yang kuat dan handal. Teknologi blockchain dapat digunakan untuk memastikan integritas dan validitas data yang disimpan. Hal ini dapat dilakukan dengan cara menyimpan data dalam bentuk blok yang tersambung satu sama lain dan menggunakan enkripsi untuk menjaga privasi. Selain itu, sistem terdesentralisasi yang ada pada teknologi blockchain membuatnya sulit untuk diubah atau dihapus oleh pihak yang tidak bertanggung jawab. Penerapan teknologi blockchain pada sistem keamanan informasi dapat dilakukan pada berbagai sektor, seperti perbankan, perdagangan, dan pemerintahan. Dalam sektor perbankan, teknologi blockchain dapat digunakan untuk menjaga integritas data transaksi dan memastikan bahwa transaksi yang dilakukan benar-benar valid. Dalam sektor perdagangan, teknologi blockchain dapat digunakan untuk memastikan bahwa barang yang diperdagangkan benar-benar asli dan memiliki sumber yang dapat diverifikasi. Dalam sektor pemerintahan, teknologi blockchain dapat digunakan untuk menyimpan dan memverifikasi data pemilihan, serta memastikan bahwa hasil pemilihan benar-benar valid dan representatif.
Economic Development through Digital Platforms: Exploring Opportunities for Emerging Markets Zeny Widianingsih; Tedi Herdianto; Wahyu Eko Saputro
Journal of Digital Business and Data Science Vol. 2 No. 1 (2025): Journal of Digital Business And Data Science
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jdbs.v2i1.15

Abstract

Digital transformation has changed the structure of the global economy, with digital platforms becoming strategic instruments in accelerating economic development, especially in developing countries. Platforms such as e-commerce, fintech, agri-tech, and edutech provide significant opportunities for micro, small, and medium enterprises (MSMEs) to expand market access, improve operational efficiency, and access financial services. However, the adoption of digital platforms is not free from challenges, including infrastructure inequality, low digital literacy, and weak supporting policies. This study aims to explore the role of digital platforms in the economic development of developing countries and identify the potential, challenges, and strategies to optimize their utilization. The research method used is qualitative with an exploratory case study design in three countries: Indonesia, Kenya, and Colombia. Data were collected through in-depth interviews, participatory observation, and documentation studies. The results show that the use of digital platforms contributes positively to the performance of MSMEs, especially in terms of market expansion and financial inclusion. However, these benefits have not been fully shared due to structural and social barriers. This study emphasizes the importance of local digital ecosystem readiness, adaptive regulations, and cross-sector collaboration in supporting the sustainability of digital transformation. The conclusion of this study is that economic development through digital platforms requires a contextualized and collaborative approach. Practical implications of the findings include the need to strengthen digital literacy, participatory policy support, and the provision of infrastructure and sustainable training for MSME players in developing countries.
Co-Authors Dwi Febri Syawaludin Isma Elan Maulani Medika Oga Laksana Shafa Puteri Anggraeni Wahyu Eko Saputro Zeny Widianingsih