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All Journal Jurnal Ilmiah Agritas
Artita Devi Maharani
Program Studi Agribisnis, Universitas Sarjanawiyata Tamansiswa Yogyakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK KAKAO HARGA DAN SERVICE QUALITY TERHADAP MINAT BELI KONSUMEN DI UPT TTP NGLANGGERAN KABUPATEN GUNUNG KIDUL Ramadhan Dino Pralambang; Artita Devi Maharani; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 9 No 2 (2025): Oktober
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v9i2.21001

Abstract

This study aims to analyze the effect of cocoa product quality, price and service quality on consumer buying interest in UPT TTP Nglanggeran, Gunung Kidul. The basic research method is to use quantitative research with sampling techniques using lemeshow. The population in this study were consumers of UPT TTP Nglanggeran with a sample size of 100 respondents. The data analysis method used is multiple linear regression. The results of multiple linear regression analysis show that there is a significant partial effect on the product quality and price variables on consumer buying interest in UPT TTP Nglanggeran, while service quality has no partial effect on consumer buying interest in UPT TTP Nglanggeran. Based on the results of the simultaneous hypothesis test (F test), it shows that the independent variables simultaneously have a significant effect on the dependent variable (consumer buying interest). UPT TTP Nglanggeran needs to hold training on customer service to improve service quality.
PEMBERDAYAAN EKONOMI RUMAH TANGGA KELOMPOK WANITA TANI KEMIRI EDUM DENGAN OLAHAN SALAK SARISA MERAPI DI DESA PURWOBINANGUN KECAMATAN PAKEM KABUPATEN SLEMAN Faishol Jundi Abaidah; Wahyu Setya Ratri; Artita Devi Maharani
JURNAL ILMIAH AGRITAS Vol 10 No 1 (2026): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v10i1.22339

Abstract

This study aims to describe the economic empowerment of the Women Farmers Group (KWT) Kemiri Edum in Purwobinangun Village, Sleman, and to identify its impact on group members using the Asset-Based Community Development (ABCD) approach. The research method used is a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. The sample consisted of informants determined by a census, including the KWT leader, members, and agricultural extension officers. The empowerment process was analyzed based on the five stages of the ABCD approach, namely discovery (exploration of local assets in the form of salak pondoh and women’s social capital), dream (building a collective vision for increasing the added value of salak), design (preparation of institutional structures and division of labor), define (implementation of operational activities and regular evaluations), and destiny (continuity of production, product innovation, and external support from the government and financial institutions). The impact of empowerment is seen from the increase in members’ income, with an average of Rp.1,525,000 per month and SHU distribution of Rp.2,000,000 every before Eid. This condition also changes the family’s economic structure from previously relying only on the husband’s income to dual-income (husband and wife). This income helps fulfill household needs such as consumption, education, and health, while strengthening the family’s economic independence. In addition, the KWT institution developed into the KWT Madya category through the implementation of the five ABCD stages, active member participation, and broad partnerships, thereby strengthening the role of women in sustainable village economic development.
PERENCANAAN RUMAH PRODUKSI BAWANG MERAH DI KELURAHAN SRIGADING KABUPATEN BANTUL YOGYAKARTA Vira Yulianti; Artita Devi Maharani; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 10 No 1 (2026): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v10i1.22365

Abstract

This study aims to develop a business plan for a Shared Production House as part of the implementation of the Desa Preneur program to optimize shallot processing in Srigading Village, Kapanewon Sanden, Bantul Regency. The research was conducted from January 2025 to December 2025 using a qualitative descriptive approach with data collection techniques such as interviews, observation, documentation, and literature study. Data analysis used the Business Model Canvas (BMC) framework to map nine elements of the business model, namely customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. The results and conclusions of the study show that the Joint Production House is still in the planning stage, so a focused operational strategy is needed to support the development of businesses based on local potential. The main challenges include limited production facilities, product legality, human resource capabilities, and suboptimal marketing strategies. However, there are great opportunities in the form of abundant raw materials, increasing consumption trends for fried onions, government support, digital marketing potential, and partnership opportunities with the business sector and certification agencies. In conclusion, the five-year revenue and operational cost projections show a positive growth trend, with revenue in the fifth year estimated to reach IDR 30,479,905,805. Therefore, structured material and cost planning is needed to ensure that the Joint Production House can operate efficiently, sustainably, and competitively.  
UPAYA PENINGKATAN KUALITAS PELAYANAN MELALUI KOMUNITAS PELANGGAN SEBAGAI DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA UMKM SASAYUR KABUPATEN SLEMAN Siti Maratus Soleha; Nanang Kusuma Mawardi; Artita Devi Maharani
JURNAL ILMIAH AGRITAS Vol 10 No 1 (2026): Maret
Publisher : Fakultas Pertanian UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/agritas.v10i1.22366

Abstract

This study aims to analyze the effect of service quality delivered through customer communities as a digital marketing strategy on consumer satisfaction at Sasayur MSMEs in Yogyakarta. The background of this research is based on the increasing use of digital technology and social media as marketing media, which enables MSMEs to build active and responsive customer communities that play a role in improving service quality. The study employs a mixed-method sequential explanatory approach, in which quantitative data are collected and analyzed in the first stage, followed by qualitative data to strengthen the findings. The research sample consists of 100 respondents who are members of the Sasayur customer community. Data analysis techniques include SEM-PLS to assess the relationships among variables, while the effectiveness of the community is measured using a percentage formula. The results indicate that service quality has a positive effect on consumer satisfaction, and customer communities as a digital marketing strategy also contribute to enhancing consumer interaction, convenience, and trust. Customer communities are proven to be effective as a medium for communication, information dissemination, and complaint resolution. Furthermore, the effectiveness analysis shows that the Sasayur customer community falls into the effective category, indicating its ability to support improvements in service quality and consumer satisfaction. This study implies that MSMEs need to optimize digital communities to maintain service consistency, build closer relationships with consumers, and increase customer loyalty. Keywords: service quality, customer community, digital marketing, consumer satisfaction, effectiveness.
Co-Authors Abdul Rohman Amin Wahyu Prasetyo Ari Astuti Damai Vianti Faishol Jundi Abaidah Fifit Rizki Khoerunnimah Fika Febriana I Nyoman Arif Kurniawan Jhihan Laurensia Oktafiani Angul Nanang Kusuma Mawardi Nurindah Sari Nyoman Setia Purnama Putra Rahmaningtyas, Avivah Rahmatdi Rahmatdi Ramadhan Dino Pralambang Retno Lantarsih Siti Maratus Soleha Stefani, Eska Suprih Sudrajat Susi Widiatmi Vira Yulianti Wahyu Setya Ratri