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Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang Stefani, Eska; Nurmalina, Rita; Rifin, Amzul
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 1: January-June 2017
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.027 KB) | DOI: 10.18196/agr.3145

Abstract

The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.
Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang Eska Stefani; Rita Nurmalina; Amzul Rifin
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 3, No 1: January-June 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.027 KB) | DOI: 10.18196/agr.3145

Abstract

The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.
KONTRIBUSI IBU RUMAH TANGGA BEKERJA PADA UPAYA DIVERSIFIKASI PANGAN POKOK DALAM PENCAPAIAN KETAHANAN PANGAN RUMAH TANGGA DI KECAMATAN UMBULHARJO Artita Devi Maharani; Nanang Kusuma Mawardi; Eska Stefani
Agros Journal of Agriculture Science Vol 25, No 1 (2023): edisi JANUARI
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v25i1.2502

Abstract

Setiap keluarga menginginkan kehidupan yang sejahtera yang tercukupi kebutuhan pokoknya,yaitu sandang, pangan dan papan. Namun, pada kenyataannya banyak ibu yang berperan ganda dalam memenuhi kebutuhan keluarga khususnya kebutuhan pangan. Salah satu faktor yang utama adalah pendapatan suami yang rendah memotivasi seorang istri atau ibu rumah tangga untuk bekerja. Kontribusi  ibu  baik yang berstatus ibu rumah tangga, kepala rumah tangga atau anggota rumah tangga sangat penting. Tujuan penelitian ini untuk mengetahui pola diversifikasi pangan pokok serta menganalisis kontribusi ibu rumah tangga yang bekerja dalam pencapaian diversifikasi pangan pokok sebagai upaya ketahanan rumah tangga.Penelitian ini akan dilakukan dengan metode penelitian eksplorasi deskriptif kuantitatif. Pengambilan sampel melalui metode survey dengan pengisian kuisioner melalui Google Form.Analisis yang digunakan dalam penelitian ini menggunakan analisis korelasi melalui SPSS for windows. Hasil penelitian menunjukkan bahwa: (1) Karakteristik ibu rumah tangga sampel teridenfikasi mayoritas pada usia menjelang non produktif  yaitu diatas 50 tahun dan  memiliki jumlah anggota keluarga antara 4- 6 orang dalam setiap rumah tangga. (2) Pola konsumsi pangan pokok rumah tangga sampel dikategorikan menjadi 3 yaitu B>NB, B<NB dan B=NB dengan hasil paling besar pada kategori B>NB yaitu sebanyak 25 rumah tangga sampel, (3) Hubungan karakteristik ibu rumah tangga terhadap upaya diversifikasi pangan dalam pencapaian ketahanan pangan dari hasil uji korelasi menunjukkan variabel motivasi ibu rumah tangga memiliki tingkat signifikansi yang paling tinggi terhadap upaya diversifikasi pangan sehingga dapat disimpulkan semakin tinggi usia ibu rumah tangga
Analisis Segmentasi Pasar Terhadap Keputusan Pembelian Pada CV Merapi Farma Herbal Di Kabupaten Sleman Daerah Istimewa Yogyakarta Choirunnisa Sabilia; Wahyu Setya Ratri; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 7 No 2 (2023): Oktober
Publisher : Fakultas Pertanian UST

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Abstract

The research aims to analyze the influence of market segmentation on purchasing decisions at CV Merapi Farma Herbal in Sleman Regency, Special Region of Yogyakarta Special Region. This research uses descriptive research with a quantitative approach. The population in this research is consumers. The sampling technique used is non-probability sampling. Determining the number of samples used the lemeshow formula and the sample size was 100 respondents who had made purchases. Statistical tests use validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, R test, F test, and T test. The results of the study show that the variables geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation have a significant effect simultaneously on purchasing decisions at CV Merapi Farma Herbal. The coefficient of determination value is 53% and the remainder is influenced by other variables not examined in this research. The geographic segmentation variable has a partially significant effect on purchasing decisions for CV Merapi Farma Herbal with a significance value of 0.003 < 0.05. The demographic segmentation variable has a partially significant effect on purchasing decisions for CV Merapi Farma Herbal with a significance value of 0.000 < 0.05. Psychographic segmentation variables have a partially significant effect on purchasing decisions for CV Merapi Farma Herbal with a significance value of 0.001 < 0.05. The behavioral segmentation variable has a partially significant effect on the purchasing decision of CV Merapi Farma Herbal with a significance value of 0.003 < 0.05. The segmentation variable that has a dominant significant influence is the demographic segmentation variable.
PENGARUH PARTISIPASI KELOMPOK WANITA TANI MENTARI TERHADAP KESEJAHTERAAN KELUARGA DI KALURAHAN MAGUWOHARJO KABUPATEN SLEMAN Damai Vianti; Artita Devi Maharani; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 8 No 1 (2024): Maret
Publisher : Fakultas Pertanian UST

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Abstract

This study aims to determine and analyze the level of participation of KWT Mentari on family welfare covering urban agricultural businesses that utilize yard land and local food management with assistance from CSR BRI cares that support women's empowerment through KWT in Kalurahan Maguwoharjo, Sleman Regency. This research is a quantitative research that focuses on KWT Mentari in Kalurahan Maguwoharjo, Sleman Regency. The number of respondents to this study was 35 people who were determined by census method. The results of research in the field of participation of KWT Mentari members are high, starting from planning participation obtained a value of 85%, implementation 85%, utilization of results 83% and evaluation 86%. In the results of the study, the level of family welfare of KWT Mentari members was high at the level of Pre-Prosperous Families (PPP) known to 0 respondents, Prosperous Family I (KS I) known to 3 respondents, Prosperous Family II (KS II) known to 10 respondents, Prosperous Family III (KS III) known to 14 respondents and Prosperous Family III + known to 8 respondents. In the statistical test results, the results of the T test were obtained from the participation variable, the calculated T value was 5.856 > T table 2.035, meaning that the participation variable had a significant effect on family welfare. In the results of the Coefficient of Determination test, an R square value of 51.0% was obtained, which contains the understanding that participation affects family welfare by 51.0%, while the remaining 49.0% is influenced by other factors.
PENGARUH KUALITAS DAN HARGA PRODUK BENIH JAGUNG HIBRIDA BISI-18 TERHADAP KEPUASAN PETANI DI KALURAHAN BANYUSOCO, KAPANEWON PLAYEN, KABUPATEN GUNUNGKIDUL Ribut Siti Nuranisyah; Nanang Kusuma Mawardi; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 8 No 1 (2024): Maret
Publisher : Fakultas Pertanian UST

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Abstract

The aim of this research is to determine the effect of the quality and price of BISI-18 hybrid corn seed products on farmer satisfaction in Banyusoco Village, Playen District, Gunungkidul Regency. This research is a quantitative research with sample determination using the Slovin formula, obtaining 85 respondents from a population of 489 taken from each farmer group in Banyusoco village. The data analysis method used is the quantitative descriptive method by calculating the score value for each variable and the multiple linear analysis method. The research results show that the quality variable score is 3,976, which is in the high category, the price variable score is 2,059, which is in the medium category, and the satisfaction variable score is 3,016, which is in the high category. The results of the t test show that the significant value of X1 is 0.000 < 0.05 and This is because farmers look more at quality than price. The calculated F test shows a value of 8,623 > 3.11 (Ftable), with a significant value of 0.000 < 0.05, so the hypothesis is accepted or in other words the quality and price variables, together simultaneously influence farmer satisfaction. Based on the determination test, the Adjusted R Square value or coefficient of determination is 0.154, which means that the influence of the independent variables, namely quality and price, on the dependent variable, namely satisfaction, is 15.4%, while the remaining 84.6% is influenced or explained by other variables not included in the model this research, such as place factors, service quality, experience, strategy, etc. Keywords: BISI-18 Hybrid Corn Seeds, Quality, Price, Farmer Satisfaction
Tingkat Kesejahteraan Keluarga Petani Padi di Kecamatan Sewon Kabupaten Bantul Eska Stefani; Artita Devi Maharani; Epsilandri Septyarini
Journal of Integrated Agribusiness Vol 6 No 1 (2024): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v6i1.5147

Abstract

One indicator that can describe the general standard of living of society is poverty. Social inequality and poverty are problems faced by some communities. In Bantul Regency, the percentage of poor people from 2019-2021 continues to increase. There are still many rice farming households that have quite large expenses. The amount of this expenditure is due to the number of family members. With the same level of income, a farming family that has a relatively large number of family members is likely to have a lower welfare level than the welfare level of a farming family with a smaller number of family members. This research aims to analyze the level of welfare of rice farming families in Sewon District, Bantul Regency. The method in this research is quantitative descriptive. Based on the research results, it was found that 44.90% were included in the Prosperous Family III Plus, 8.16% were included in the Prosperous Family III, 8.16% were included in the Prosperous Family II, 10.20% were included in the Prosperous Family I, and 28.57% were included Pre-Prosperous Family.
Sosialisasi Keselamatan dan Kesehatan Kerja untuk Meningkatkan Kinerja Karyawan pada Unit LDPM Gapoktan Sidomulyo Eska Stefani; Artita Devi Maharani; Epsilandri Sepryarini
Jurnal Ilmiah Padma Sri Kreshna Vol. 6 No. 2 (2024): Jurnal Ilmiah Padma Sri Kreshna
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/psk.v6i2.1738

Abstract

Occupational Safety and Health (K3) aspects are one of the important factorsin creating a safe and productive work environment. Awareness of theimportance of K3 is still low among employees of the LDPM GapoktanSidomulyo Unit, which can increase the risk of work accidents and reduceproductivity. In addition, the inadequate availability and use of personalprotective equipment (PPE) increases vulnerability to work-related accidentsand diseases. This program aims to provide knowledge about K3, provideknowledge on how to identify potential hazards in the workplace and takesteps to prevent work accidents. This service is carried out through threepreparation stages, namely, implementation of K3 socialization, as well asevaluation and follow-up. The result of this service was that the K3 outreachactivities carried out by the UST service team succeeded in increasing theunderstanding of employees at the LDPM Gapoktan Sidomulyo Unit. Thisincrease has a positive impact on employee performance, by creating a safer,more productive and efficient work environment.
Analisis Konsumsi Energi Dan Pangsa Pengeluaran Pangan Terhadap Derajat Ketahanan Pangan Rumah Tangga Petani Singkong Di Desa Ngawen, Pati Maharani, Artita Devi; Avivah Rahmaningtyas; Eska Stefani; Supriyono
KELUARGA: Jurnal Ilmiah Pendidikan Kesejahteraan Keluarga Vol 11 No 2 (2025): Agustus
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/keluarga.v11i2.20683

Abstract

This study aims to analyze energy consumption levels, the share of food expenditure, and food security among cassava-farming households in Ngawen Village, Cluwak District, Pati Regency. The research method employed descriptive analysis, utilizing data collection techniques that included interviews, literature studies, observation, and documentation. Sampling through saturated sampling, namely all members of the Sido Rukun farming group who received fertilizer assistance of more than 2,000 kg, resulted in 35 respondents. Data analysis was carried out by calculating household income, household expenditure, energy sufficiency rate, share of food expenditure, and the degree of food security. The results showed that the average energy and protein consumption of cassava farming households did not meet the AKG standards set by the National Food and Nutrition Workshop. As many as 60% of households had an energy consumption level of less than 80% of the required amount, indicating an imbalance in access to food and energy. In addition, the share of food expenditure was relatively high, which has an impact on household food security, being relatively low. keyword: Energy Adequacy; Food Security; Food Expenditure Share; Households