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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Jumi - Jumi, Jumi -
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Design of E-marketing Website as a Media for the Dissemination of Information and Product Marketing at PT. AJISAKA Semarang Sulistyo, Michella Deninta; Jumi, Jumi -; Taviyastuti, Taviyastuti -
JOBS (Jurnal Of Business Studies) Vol. 10 No. 1 (2024): Oktober 2024
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v10i1.6229

Abstract

Consumer lifestyle have been transformed by technology that provides online services for users to create networks where they can share and access information quickly. Real estate companies like PT. AJISAKA are required to adapt in the modern era to reach target audiences and promote their products by running digital marketing, one of which is with a web-based platform. The purposeof this research is to provide an e-marketing website as a medium for disseminating informationmand marketing product. The e-marketing website is expected to support the efficiency and effectiveness of the company”™s promotional activities. The method used in this research is System Development Life Cycle (SDLC) and built with Content Management System (CMS) WordPress. The result of this e-marketing website design is to create an infromation dissemination media platform that is easy to use to promote products that is user friendly and provides complete information. In addition, the e-marketing website is able to provide comfort for visitors because it can be accessed easily from a variety of devices
Influence of Brand Awareness and Brand Image on Purchase Decision of Indihome Services at PT Telkom Indonesia Regional IV Jateng-DIY Farouk, Umar -; Jumi, Jumi -; S, Natasya Annisa
Admisi dan Bisnis Vol. 24 No. 3 (2023): OKTOBER 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i3.5329

Abstract

This study was used to examine the effect of Brand Awareness (X1) and Brand Image (X2) on Purchasing Decisions (Y) of PT Telkom Indonesia IndiHome services Regional IV Jateng DIY. This research is based on declining sales and decreasing consumer perceptions of IndiHome services in 2022. The objects in this study are IndiHome service customers in Semarang City, with data on the number of sales of IndiHome services in 2022 obtained as many as 44,092 sales. The number of samples taken to conduct the research was 100 respondents using a purposive sampling technique. This research is a type of quantitative research using literature and questionnaires as research data collection tools. The questionnaire uses a Likert scale as a measurement scale in research. The analysis model used in this study is a multiple linear regression analysis model. Data calculations were carried out in the survey using the SPSS application. Based on the calculation results, brand awareness, and brand image significantly and positively influence the purchasing decisions of IndiHome service customers.
Co-Authors S, Natasya Annisa Sulistyo, Michella Deninta Taviyastuti - Taviyastuti, Taviyastuti - Umar - Farouk, Umar -