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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies
Sharmini Abdullah
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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How Product Review, Price and Ease of Transaction Affect Online Purchase Decision: Study of Bukalapak Users in Gelgel Village, Bali Tjokorda Gde Agung Wijaya Kesuma Suryawan; I Komang Sumerta; Ayu Putu Satya Widiantari; Sharmini Abdullah
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 1 (2023): April 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v14i1.18463

Abstract

This research is based on gaps in previous research findings (research gaps) and compares discussion priorities and purchasing decisions on product reviews, price, and transaction convenience. Furthermore, the research issue in this study is the lack of incentives acquired by customers to shop on Bukalapak e-commerce, as customers sometimes receive items that do not match their orders, deliveries do not arrive on time, as well as customers often encounter problems with shopping online on Bukalapak e-commerce. This study focused on Bukalapak e-commerce customers in Gelgel Village, Bali. The 82 respondents were obtained using a purposive random sampling method. All information obtained from the questionnaire distribution was suitable for use and then analyzed using multiple linear regression analysis and hypothetical tests (t-Test and f-Test). The research proved that product reviews positively and significantly affected purchasing decisions. Prices had a partially positive and significant impact on purchasing decisions. Also, ease of transaction positively and significantly affected purchasing decisions. Subsequently, product reviews, price and transaction ease simultaneously had positive and significant effects on the purchase decisions of Bukalapak customers of Gelgel Village, Bali. The critical analysis presented in this paper holds the potential to contribute to the academic community in the field of marketing. Specifically, it offers valuable insights for researchers exploring the utilization of online commerce, shedding light on untapped research opportunities and uncovering previously undiscovered signals. Furthermore, it paves the way for developing diverse and innovative studies to enrich this domain’s scholarly discourse.
Cultural Differences of Apology Strategies Employed by Western and Eastern Influencers on Social Media Yeni Marlia wardani; Pariyanto Pariyanto; SHARMINI ABDULLAH
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 6 No. 1 (2026): Vol. 6 No. 1 (2026): UNCOLLCS: PROCEEDING RESEARCH ON LITERARY, LINGUISTIC, AND
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v6i1.7010

Abstract

This study examines the apology strategies used by social media influencers in written public apologies following incidents of public criticism and cancel culture. The phenomenon of the online ‘apology clarification’ has become a recognizable communicative genre, yet not all such statements meet the criteria for a sincere apologetic speech act. Grounded in Speech Act Theory (Searle, 1969) and the apology strategy taxonomy of Cohen and Olshtain (1981) as further developed by Trosborg (1995), this research adopts a descriptive qualitative, case-study design to analyze written apology statements posted on X (Twitter) and Facebook by five influencers, two representing an Eastern (Indonesian) cultural background and three representing a Western (American) cultural background. The data were interpreted through the lens of Brown and Levinson’s (1987) Politeness Theory to explain how each strategy functions to protect the speaker’s face. The findings show that all six apology strategies appeared across the data, with influencers consistently combining at least three strategies within a single statement rather than relying on one. Acknowledgement of Responsibility and Expression of Apology (IFID) emerged as the most frequently used strategies overall, while Minimization of the Offense appeared more selectively and was associated with lower perceived sincerity. Cultural patterning was also evident: Indonesian influencers favored repeated, polite expressions of regret oriented toward preserving social harmony, whereas American influencers favored explicit acknowledgment of responsibility paired with detailed, self-protective explanation. These findings contribute to pragmatic research on digital discourse by demonstrating how apology strategies function simultaneously as face-saving devices and as culturally shaped communicative practices in the era of cancel culture.
Co-Authors Ayu Putu Satya Widiantari I Komang Sumerta Pariyanto Pariyanto, Pariyanto Tjokorda Gde Agung Wijaya Kesuma Suryawan Yeni Marlia wardani