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All Journal JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Pendidikan dan Pembelajaran
Emma Rahmawati
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Strategi dan Faktor Keberhasilan Branding Kopi Desa (Studi Kasus Desa Balerante, Klaten) Arif Purbantara; Taufan Daniarta Sukarno; Emma Rahmawati; Varenna Faubiany
Jurnal Ekonomi Pertanian dan Agribisnis Vol 7, No 3 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.03.17

Abstract

Branding menjadi salah satu cara yang digunakan produsen untuk mengenalkan produknya agar diketahui dan dibeli oleh konsumen. Komoditas kopi sebagai salah satu komoditas unggulan di Indonesia yang memiliki berbagai macam produk barang turunan dengan berbagai merk. Dalam skala lokal, pengembangan bisnis komoditas kopi ini juga dilakukan oleh salah satu desa di Jawa Tengah, yaitu Desa Balerante, untuk melakukan budidaya, pengolahan, dan pemasaran produk kopi lokal mereka sendiri yang dikemas dalam suatu strategi branding sehingga dapat dikenal dan sampai kepada konsumen. Penelitian ini bertujuan untuk menganalisis strategi dan faktor keberhasilan Branding yang dilakukan oleh Desa dalam mengembangkan produk kopi sebagai komoditas unggulan mereka. Penelitian ini menggunakan pendekatan kualitatif. Pengumpulan data dilakukan dengan FGD, wawancara mendalam, observasi dan dokumentasi. Data dianalisis menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa desa Balerante melakukan dua macam branding, yaitu geographical branding dan retail branding. Sedangkan faktor keberhasilan dari branding kopi desa yang dilakukan antara lain adanya petani kopi milenial di desa, dukungan fasilitasi pemerintah desa, serta pendampingan dan pelatihan dari pihak luar.
Internalisasi Nilai-Nilai Religius untuk Membentuk Akhlak Siswa di MTS Islahiyah Kalitidu Bojonegoro Ahmad Muthi’ Uddin; Mahmud Samsuri; Emma Rahmawati; Putri Nihayatun Nikmah
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i4.4486

Abstract

Globalization is indicated by the development of science and technology (IPTEK) which is increasingly advanced and rapid. It presents the era of digitalization which has a negative influence on one's attitudes and behavior if not used properly it will fade spiritual values ​​in individuals such as brawls, bullying and so on. So that education is believed to be able to build the spirituality of students for the better. In eradicating this, MTs Islahiyah Kalitidu carries out a process of internalizing the spiritual values ​​of students to form the morals of madrasas through various programs that have been prepared to have faith and hold fast to Islamic spiritual values.This study uses a qualitative approach with a descriptive approach. Data was collected by means of interview, observation and documentation techniques. Techniques in data analysis include data, data presentation to see the overall picture or certain parts of the research and drawing conclusions to obtain evidence that supports the data collection stage.Based on the research conducted, the following results were obtained: First, the strategy in the formation of akhlaq karimah by doing daily habituation through religious activities and adding hours of learning PAI material through the habituation method, the exemplary method, the lecture method, the punishment method and the reward. Second, Supporting Factors in the formation of morals, namely the process of daily habituation, good interaction between teachers and students, supporting facilities and infrastructure. Third, inhibiting factors, family environment, school environment and information media.
Co-Authors Agung Firman Sampurna Ahmad Muthi’ Uddin Arif Purbantara Mahmud Samsuri Putri Nihayatun Nikmah Taufan Daniarta Sukarno Varenna Faubiany