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The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion Aulia Suminar Ayu; Novita Haryono; Sri Hastjarjo; Andrine Prima Afneta Arzil; Widyantoro
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 1Sp (2023): Special Issue: Technopreneurship Driving Change in the Nation's Future Leadersh
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i1Sp.315

Abstract

This study aimed to provide input and evaluation for the Surakarta City Communication, Information, Statistics, and Encryption Service in measuring the effectiveness of their information dissemination work programs. Conducted as a descriptive quantitative research with a sample size of N = 30, the study assessed the media consumption patterns of Surakarta City residents and the affordability of the promotional media used by the Solo City Government. The findings of this study revealed that the magazine "Solo Berseri" possesses sufficient attractiveness and informational value, meeting the gratification needs of its readers. However, the limited accessibility of this magazine hampers its effectiveness as a promotional medium. These results emphasize the importance of ensuring accessibility and distribution channels for promotional materials. Addressing the limited accessibility of "Solo Berseri" would enhance its impact as a promotional medium for the Solo City Government. Additionally, the findings suggest that the strategic placement of billboards can effectively reach the target audience and disseminate important information. Based on these findings, recommendations can be made for the Surakarta City Communication, Information, Statistics, and Encryption Service to improve their information dissemination strategies. Implementing measures to increase the accessibility of "Solo Berseri" and exploring additional affordable promotional media channels could enhance the effectiveness of their communication efforts. By incorporating these suggestions, the Surakarta City Government can enhance their communication efforts and ensure that important information reaches and resonates with the residents effectively
SELF DISCLOSURE DAN PERFORMATIVITAS KAUM LESBIAN ANDRO PADA MEDIA BARU (TIKTOK) Andrine Prima Afneta Arzil
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2268

Abstract

This research is a scientific analysis of media which is closely related to social practices that occur in society as well as representation of gender identities in digital media. This research was conducted to determine the discourse of self disclosure, physical and appearance performativity, homosexual talk performativity, and sexual activity performativity displayed by lesbian (andro) on her new media accounts (Tik Tok) and how Tik Tok is interpreted as a medium of resistance lesbians today. By using a qualitative research methodology, this study puts itself in a digital ethnographic approach. The data collected in this digital ethnographic study is in the form of in-depth and comprehensive observations of 227 video content uploaded by creators, making transcripts on each content then categorized, and conducting analysis in accordance with research objectives. Through audio-visual that legitimize their performativeness, from here, their identity is formed, reshaped, displayed, and conveyed to the mass audience through self-disclosure. Thus, this actualization event leads to resistance. The body is not only understood as a plate on which sexuality and gender are formed, but gender and sexuality itself are labeled into the body. Identity, then, is formed performatively through discourse. Gender identity is an effect produced by individuals because it displays gender act practices.
Analisis Framing Robert N. Entmant Pada Pemberitaan Ganjar Pranowo Di CNN Indonesia (Penolakan Timnas Israel Untuk Bertanding di Indonesia) Bhagaskara Bintang; Andrine Prima Afneta Arzil
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95617

Abstract

In March 2023, Ganjar Pranowo issued a statement rejecting the Israeli national team from competing in Indonesia at the FIFA U-20 event which was held in Indonesia. This statement certainly caused various responses from the public. This refusal is not merely a rejection but wants to maintain the mandate of Ir. Sukarno. In its distribution, online media has become the public's choice for seeking information related to the statement made by Ganjar Pranowo. The online media cnnindonesia.com is one of them, cnnindonesia.com is an international online news platform which finally opened a channel in Indonesia under the auspices of the transmedia group. This research aims to determine the framing carried out by cnnindonesia.com regarding the rejection made by Ganjar Pranowo regarding the Israeli National Team's participation in competing in Indonesia in the FIFA U-20 event using Robert N. Entman's framing analysis. This research uses a qualitative approach with Robert N. Enmant's framing model analysis. The elements used in this model consist of Define Problems, Diagnose causes, Make Moral Judgment, Treatment Recommendation. The object of this research uses news released from March 24 2023 to April 5 2023, a total of 9 news items. The results of this research show that cnnindonesia.com was initially a place for clarification, but after FIFA canceled the event where Indonesia was the host, cnnindonesia.com wrote that one of the reasons the event was canceled was because of the rejection by Ganjar Pranowo.