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All Journal JPW (Jurnal Politik Walisongo) JSW (Jurnal Sosiologi Walisongo) Aptisi Transactions on Technopreneurship (ATT) Borobudur Communication Review Jurnal Komunikasi Massa
Aulia Suminar Ayu
Faculty Of Social And Political Sciences, Universitas Sebelas Maret, Surakarta
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Intrepretasi Konsumen terhadap Iklan Digital Gopay Cyberpunk di Media Sosial Farah Nabila; Aulia Suminar Ayu; Johana Laudrie Caroline; Raden Muhammad Alfian
Borobudur Communication Review Vol 2 No 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.7037

Abstract

Gojek merupakan perusahaan teknologi jasa transportasi yang juga menawarkan berbagai layanan kepada penggunanya, salah satunya adalah Gopay, sebuah layanan pembayaran digital. Pada 20 Juli 2020, Gojek memperkenalkan layanan Gopay, melalui iklan di media sosial, sebagai dompet elektronik pertama yang dapat digunakan sebagai metode pembayaran untuk semua game dan aplikasi di Google Play, bahkan dapat digunakan untuk YouTube Premium dan langganan YouTube musik. Iklan Gopay dikemas dengan metode storytelling dan didukung dengan format CGI yang mampu menarik perhatian masyarakat. Penelitian ini menganalisis interpretasi konsumen terhadap iklan Gopay dengan menggunakan Teori Perilaku Terencana. Penelitian ini dilakukan dengan menggunakan metode kualitatif dengan teknik purposive sampling. Pengumpulan data dalam penelitian dilakukan dengan mewawancarai mahasiswa FISIP UNS, mengamati kondisi di lapangan, dan mendokumentasikan sumber informasi lain. Berdasarkan hasil hasil yang dilakukan, Iklan Cyberpunk Gopay menghasilkan interpretasi yang berbeda bagi responden yang berbeda. Hal tersebut dipengaruhi oleh beberapa faktor yaitu sikap, norma subjektif, dan kontrol perilaku persepsian.
Negotiating City Identity through Creative Economy Aulia Suminar Ayu; Prihatin Dwihantoro; Ghozian Aulia Pradhana
JSW (Jurnal Sosiologi Walisongo) Vol 5, No 2 (2021)
Publisher : Faculty of Social and Political Sciences - UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jsw.2021.5.2.7281

Abstract

Creative economy is not only contributed toward social welfare but also creates identity. This case study takes place in Kendal Regency Central Java Province. The purposes of this study are to observe the creative economy landscape, to give initial data and conceptual input for the Kendal Regency Government to conceptualize their city branding. As exploratory research, this research is using mixed methods. Quantitative descriptive data was gathered by the survey on the creative economy subsectors. Qualitative data were taken from non-participant observation, semistructured interviews, and literature review. This exploratory study found that 10 of 16 creative economy subsectors have existed in Kendal Regency. They are visual communication design; product design; film, animation, video; photography; craft art; culinary; fashion; art performance; and music. These clusters can be used as city identity to formulate city branding, especially the craft art; culinary, film, animation, video; and art performance. Unfortunately, these potential resources were not involved on city branding created by the local government. In symbolic interactionism, people and their environment influence each other in culture-making processes. And so, in the processes of city branding. All the elements of the city should be in synergy to make a city branding. But it is not found in Kendal Regency. __________The original draft of this article has been presented at the 6th International Conference on Social and Political Sciences (ICoSaPS) 2020, Strengthening Resilient Society in The Disruptive Era, Surakarta, October 7-8th, 2020.
The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion Aulia Suminar Ayu; Novita Haryono; Sri Hastjarjo; Andrine Prima Afneta Arzil; Widyantoro
Aptisi Transactions On Technopreneurship (ATT) Vol 5 No 1Sp (2023): Special Issue: Technopreneurship Driving Change in the Nation's Future Leadersh
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v5i1Sp.315

Abstract

This study aimed to provide input and evaluation for the Surakarta City Communication, Information, Statistics, and Encryption Service in measuring the effectiveness of their information dissemination work programs. Conducted as a descriptive quantitative research with a sample size of N = 30, the study assessed the media consumption patterns of Surakarta City residents and the affordability of the promotional media used by the Solo City Government. The findings of this study revealed that the magazine "Solo Berseri" possesses sufficient attractiveness and informational value, meeting the gratification needs of its readers. However, the limited accessibility of this magazine hampers its effectiveness as a promotional medium. These results emphasize the importance of ensuring accessibility and distribution channels for promotional materials. Addressing the limited accessibility of "Solo Berseri" would enhance its impact as a promotional medium for the Solo City Government. Additionally, the findings suggest that the strategic placement of billboards can effectively reach the target audience and disseminate important information. Based on these findings, recommendations can be made for the Surakarta City Communication, Information, Statistics, and Encryption Service to improve their information dissemination strategies. Implementing measures to increase the accessibility of "Solo Berseri" and exploring additional affordable promotional media channels could enhance the effectiveness of their communication efforts. By incorporating these suggestions, the Surakarta City Government can enhance their communication efforts and ensure that important information reaches and resonates with the residents effectively
Strategi Komunikasi KPU Kota Semarang Dalam Mengajak Gen Z Menggunakan Hak Pilih #temanpemilih Alifa Nur Fitri; Siti Rohmah; Aulia Suminar Ayu
JPW (Jurnal Politik Walisongo) Vol 6, No 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jpw.v6i1.22256

Abstract

Penelitian ini membahas peran dan tantangan Komisi Pemilihan Umum (KPU) dalam menghadapi Pemilu 2024 di Indonesia, dengan fokus pada Generasi Z sebagai pemilih dominan. Generasi Z, yang berjumlah 74,94 juta jiwa atau 27,94% dari total penduduk, sangat terhubung dengan teknologi digital dan media sosial. Meskipun ini mempermudah akses informasi, mereka juga rentan terhadap hoaks yang dapat merusak kepercayaan publik terhadap proses pemilu. Tantangan utama KPU adalah mengatasi penyebaran hoaks di media sosial dan merancang strategi komunikasi yang efektif untuk meningkatkan partisipasi politik anak muda. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan studi kasus.Hasil penelitian ini menunjukkan bahwa, pentingnya literasi politik dan strategi komunikasi yang adaptif pada Pemilu 2014 dan 2019, yang masing-masing mencapai 85,9% dan 91,3%.  KPU Kota Semarang telah menunjukkan keberhasilan dalam menggunakan media sosial dan kampanye kreatif seperti #temanpemilih, yang meningkatkan partisipasi pemilih bahkan dalam situasi pandemi. Penelitian ini menyoroti perlunya KPU terus berinovasi dalam menghadapi perubahan perilaku digital Generasi Z, dengan tujuan utama meningkatkan partisipasi politik generasi muda di Indonesia.
Pengaruh Informasi Musisi, Visual Stage Act, dan Daya Tarik Lagu pada akun Instagram @trafficjammusic terhadap Keputusan Pembelian Tiket Konser Irenea Gendis; Aulia Suminar Ayu
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115335

Abstract

This research explores the influence of musician information, stage act visuals, and song appeal in Instagram content posted by @trafficjammusic on audiences’ concert ticket purchase decisions. In the digital era, social media—particularly Instagram—serves as a persuasive communication platform through visual content, playing a key role in shaping consumer behavior. The study is grounded in the Elaboration Likelihood Model (ELM), which explains how individuals process persuasive messages via central and peripheral routes. This is an explanatory quantitative study using survey data collected through online questionnaires from 98 followers of the @trafficjammusic Instagram account. The variables tested include musician information (central route), stage act visuals, and song appeal (both peripheral cues). Data were analyzed using partial, simultaneous, and multiple regression tests. Findings indicate that musician information and song appeal significantly and positively influence concert ticket purchase decisions. In contrast, stage act visuals showed a significant but negative impact, suggesting that even when visual performance is less prominent, audiences still tend to purchase tickets—likely due to emotional engagement and fan loyalty. Simultaneously, all three variables collectively have a significant and positive influence on purchase decisions. This study contributes to understanding how digital music promotion works through audience message elaboration and highlights the strategic role of informative and emotionally resonant content in independent music marketing. Practically, it recommends focusing on accurate musician information and catchy song content, while nurturing community engagement as a long-term asset.
Strategi Integrated Marketing Communication pada Bisnis Fotografi: Studi Kasus Perancangan Komunikasi Pemasaran "restu Ibu" Fatih Al Hakim Hadiwarsa; Aulia Suminar Ayu
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106990

Abstract

Social media influences the development of photography services, marked by the increasing number of services in this field. However, not all photography services, especially weddings, have succeeded in utilizing social media effectively to increase sales and brand awareness. The researcher wants to know how the Integrated Marketing Communication Strategy is in the "Restu Ibu" Photography Business. The researcher provides research limitations using the Integrated Marketing Communication method. The approach method for this thesis is qualitative descriptive using purposive sampling techniques. The sources in this study were three sources from different divisions, namely the marketing, editor and photography divisions. The data validity test in this study used the source triangulation technique (member checking). The data analysis technique in this study used the interactive model, Miles and Huberman in (Pawito, 2017). Based on the results of research on the integrated marketing communication (IMC) strategy in the “Restu Ibu” photography business, it can be concluded that “Restu Ibu” uses various communication channels such as social media Instagram and TikTok which are managed with consistent visual narratives, full of emotion, and according to audience characteristics in implementing Integrated Marketing Communication.
Pengaruh Iklim Organisasi, Beban Kerja, Dan Pengembangan Diri Terhadap Demotivasi Anggota (Dalam Melanjutkan Organisasi Tingkat Kampus Di Lembaga Pers Mahasiswa Kentingan UNS) Andi Muhammad Ahsan Rizal; Aulia Suminar Ayu
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95618

Abstract

Demotivation is often based on a number of factors which result in disappointment and anxiety at work. This can lead to members becoming less enthusiastic or even unmotivated in any way. This of course really threatens the sustainability of student organizations, especially as there are more and more additional activity options for students besides campus organizations. This is also the phenomenon experienced by LPM Kentingan UNS, one of the organizations that offers a lot of skill development, and also the LPM organization with the most members in UNS. The aim of this research is to determine whether there is an influence between organizational climate variables, workload and self-development on the demotivation of members at LPM Kentingan UNS. It is hoped that this research will be capable. This research uses Thibaut and Kelly's social exchange theory as an approach to analyzing phenomena. The research method that will be carried out in this research is multiple linear regression analysis. The results of the research show that there is a significant influence between organizational climate, workload and self-development on demotivation among LPM Kentingan UNS members.
Co-Authors Alifa Nur Fitri Andi Muhammad Ahsan Rizal Andrine Prima Afneta Arzil Dwihantoro, Prihatin Farah Nabila Fatih Al Hakim Hadiwarsa Ghozian Aulia Pradhana Irenea Gendis Johana Laudrie Caroline Novita Haryono Raden Muhammad Alfian Siti Rohmah Sri Hastjarjo Widyantoro