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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
Rudi Handoko
Universitas Prasetiya Mulya
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Exploration Of The 2021 Senja Drive-In Visitor Experience Using The Event Experience Conceptual Model Inrid Agelia Floriana Wera; Lutfiah Nur Ainun; Peni Zulandari Suroto; Rudi Handoko; Made Handijaya Dewantara
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.151

Abstract

Drive-in Events are a new phenomenon in the event industry in 2020, emerging as innovations to overcome social distancing policies. The researcher was interested in exploring the experience of Drive-In Senja 2021 visitors using the event experience conceptual model, which helps add to the study of event experience and provides insight for the event industry in designing event experiences, especially Drive-In event experiences. This study uses the conceptual basis of the event experience conceptual model. Qualitative approaches and phenomenological methodologies, especially IPA (interpretative phenomenology analysis), were used to examine five informants representing three categories: couple, double date, and girls' night out. The results of data analysis found 37 emergent themes that formed 11 superordinate themes, which constructed the Drive-In Senja event experience conceptual model. The Drive-In Senja event experience conceptual model differs from the event experience conceptual model, namely a personal and social realms in a more detailed event environment. As a result, there are more superordinates in the personal realm than in the event environment, which shows the limitations of Drive-In Senja organizers in designing event environments during pandemic conditions.
Co-Authors Inrid Agelia Floriana Wera Lutfiah Nur Ainun Made Handijaya Dewantara Peni Zulandari Suroto