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All Journal Journal of Economic, Bussines and Accounting (COSTING) CERMIN: Jurnal Penelitian International Journal of Economics Development Research (IJEDR) Majalah Ilmiah Dian Ilmu KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Administrative and Sosial Science (JASS) Jurnal Masyarakat Mengabdi Nusantara Inkubis: Jurnal Ekonomi dan Bisnis Nanggroe: Journal Of Scholarly Service Jurnal Ilmiah Acton Nanggroe: Journal of Scholarly Service IIJSE Jurnal Insan Pengabdian Indonesia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Economics and Business Management Journal
Indah Respati Kusumasari
Universitas Pembangunan Nasional Veteran Jawa Timur
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Pengaruh Lingkungan Kerja, Stress Kerja Dan Kompensasi Terhadap Kinerja Karyawan KBPR Arta Kencana Cabang Nganjuk Merlina Aris Fitria Dewi; Indah Respati Kusumasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9062

Abstract

Companies have the ability to assess the skills and responsibilities of employees through their performance results, which play a role in achieving company goals. Researchers conducted research to investigate the effect of work environment, work stress, and compensation on employee performance. The use of quantitative methods with data collection tools, namely questionnaires or questionnaires. The population and research sample included all employees at KBPR Arta Kencana Cabang Nganjuk . The results of the analysis of this study are that there is a simultaneous and significant influence between the work environment, work stress, and employee performance of KBPR Arta Kencana Cabang Nganjuk . In particular, there is a partial influence between the work environment on employee performance, while work stress does not have a significant partial influence on employee performance at the branch. In line with the work environment, compensation also has a partial and significant effect on employee performance. It is important for companies to pay attention to the work environment and provide appropriate compensation, as higher compensation levels correlate with better employee performance.
Penerapan Foto Produk Sebagai Optimalisasi Digital Marketing Pada UMKM “Dancuk Jaran” Di Desa Ngadiboyo Kecamatan Rejoso Kabupaten Nganjuk Hannah Emmanuella Delia; Indah Respati Kusumasari
Jurnal Insan Pengabdian Indonesia Vol. 1 No. 3 (2023): September: Jurnal Insan Pengabdian Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/jouipi.v1i3.40

Abstract

Micro, small and medium enterprises (MSMEs) are important players in economic development and growth in the world, not only in developing countries, but also in developed countries. The development of information technology has changed the scope of the marketing world in recent years. Businesses use the internet as a marketing tool for financial success and to help drive communication with online visibility and sales channels and social media advertising becomes a powerful way to reach various markets for business expansion. Marketing activities that utilize the sophistication of digital technology are often referred to as digital marketing. Interesting content is one of the supporting aspects of digital marketing. The implementation of product photo activities at Dancuk Jaran MSMEs, Ngadiboyo Village is carried out in several stages, starting from conducting field analysis, namely observation and needs, continuing to determine the framework for solving problems. The next process of preparation and execution. The sequence of stages is designed in such a way with the aim of maximizing the photos to be produced to match the message that MSME owners want to convey. Product photo activities were carried out at MSMEs "Dancuk Jaran" carried out by KKNT Group 68 students of Ngadiboyo Village. The product photo work program is carried out with stages of observation, FGD, moodboard making and implementation. After the photos are taken, photos are given to MSME owners to be uploaded on MSMEs' social media.
Strategi Pemasaran Dalam Meningkatkan Daya Saing Di Era Pemasaran Modern (Studi Pada Sumber Agung Fashion Kabupaten Tulungagung) Yani Maila Santi; Indah Respati Kusumasari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10587

Abstract

This research highlights the marketing strategies used by Sumber Agung Fashion in maintaining and improving its competitiveness in the modern marketing era. The purpose of this study is to find out how the marketing strategy used by Sumber Agung Fashion and to find out what are the strengths, weaknesses, opportunities, or threats to Sumber Agung Fashion Tulungagung Regency. The research method used in this study is qualitative descriptive using SWOT analysis techniques. Based on the results of the SWOT analysis that has been conducted, Sumber Agung Fashion has a strength score of 2.36, weakness of 0.74, chance of 1.58 and threat of 1.18, thus showing that Sumber Agung Fashion is in the position of Quadrant I which supports aggressive strategies. In addition, in the SWOT matrix, it can be seen that the right strategy used by Sumber Agung Fashion Tulungagung Regency in order to compete in this modern marketing era is to use the SO strategy, including by maintaining product quality and service to Sumber Agung Fashion consumers, maintaining good relations with consumers, and expanding the target market to other cities and using technology (e-commerce) as a product marketing.
The Influence of Content Marketing, Influencer Marketing and Electronic Word of Mouth on Consumer Loyalty of Kanzler Products in Tiktok Platform Nadila Ayu Citra Armana; Indah Respati Kusumasari
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4863

Abstract

Social media is currently the most crucial platform for entrepreneurs trying to sell their goods. Many firms, like PT Macroprima Panganutama, are embracing influencer and content marketing as techniques to draw buyers to their products because of the popularity of social media and the ease with which people can use the Internet. Additionally, entrepreneurs can simply disseminate information about their goods and services through a range of media, including text, photos, and videos—basically, electronic word-of-mouth marketing. Through tiktok platforms, this study investigates the effects of electronic word-of-mouth, influencer marketing, and content marketing on consumer loyalty to Kanzler products in Surabaya. The purpose of this research is to investigate the potential impact of content marketing, influencer marketing, and electronic word of mouth on consumer loyalty. With a sample size of 100 respondents, purposive sampling was used to obtain sampling. This research uses a quantitative methodology using multiple linear regression analysis to handle data collected through distributing questionnaires. The research result indicate that while influencer marketing has a positive and significant impact on consumer loyalty, content marketing has a positive and significant impact on consumer loyalty, and electronic word of mouth has no impact on consumer loyalty.
Penguatan Digitalisasi Pada UMKM Desa Kedungdalem Kabupaten Probolinggo Melalui Pendaftaran Lokasi Usaha Di Google Maps Dhiya’ Ayu Adibah; Indah Respati Kusumasari
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2025

Abstract

Kedungdalem Village is one of the villages in Dringu District, Probolinggo Regency where one of the most livelihoods of some of the people is traders (MSMEs). One of the problems faced by MSMEs in Kedungdalem Village, Probolinggo Regency is that they have obstacles in the use of digital technology that has not been fully implemented due to lack of public knowledge, especially about the development of digital technology in business implementation. Therefore, the purpose of this service activity is to provide assistance to the community in the use of digital technology in the implementation of their business activities so that later these MSMEs will be able to compete with other online businesses. The method used is qualitative and is implemented through Focus Group Discussion (FGD) activities and assistance in registering business locations on Google Maps. The results obtained from a series of MSME strengthening activities in Kedungdalem Village, Dringu District are an increase in knowledge or awareness from MSME actors in Kedungdalem Village regarding the importance of utilizing digital technology in running a business or business.
Pengaruh Sosialisasi Legalitas Usaha Terhadap Pengembangan Kewirausahaan Di Desa Kedungdalem Kabupaten Probolinggo Afifah Ulul Azmi; Indah Respati Kusumasari
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i3.2026

Abstract

Fluency in entrepreneurship is certainly an important point in running a business or developing a business. One of them can be by following and complying with the completeness and preparation for entrepreneurship. Business license number (NIB) is one of the requirements for completeness of documents and development in entrepreneurship. This study aims to analyze the socialization of the Business Permit Number (NIB) and its impact on entrepreneurship development in Kedungdalem Village, Probolinggo Regency. The government's goal with the NIB policy is to make it easier to get business licenses and encourage the growth of entrepreneurship.
Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember Indah Respati Kusumasari; Andrias Dwi Mahendrawan; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6431

Abstract

The digital era is increasingly developing rapidly, e-commerce or electronic commerce has become one of the most widely used and rapidly growing forms of commerce in Indonesia. Quoted to Ramadhan (2020), in the last year, Indonesia managed to rank 3rd in the world in the category of most internet users. Therefore, research about influencing factors impulse buying at platform e-commerce Shopee can provide valuable insights for e-commerce companies and marketers in understanding consumer preferences and needs in Indonesia. Apart from that, this research can also help Shopee to improve their services and attract consumers' interest in continuing to buy products on their platform by optimizing live streaming, and flash sales, but further research still needs to be done to determine the effect celebrity endorsers on impulse buying of platforms. e-commerce Shopee. This research uses a survey and quantitative research method approach. Following the research objectives, this research approach is explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. The results of this research show Celebrity endorsement significant effect on impulse buying Shopee E-Commerce users in Jember City. Flash Sale influential and significant to impulse buying Shopee E-Commerce users in Jember city Live streaming significant effect on impulse buying Shopee E-Commerce users in the city of Jember. And overall, celebrity endorsements, flash sales, and live streaming have a significant effect on impulse buying.
Strategi Pengembangan Bisnis Digital UMKM Melalui E-Commerce Mohamad Royhan Arkhan; Rista Maria Hartono Putri; Ath Thariq Athrizqullah Gunawan; Akyla Ortzi Kirandhis; Sonja Andarini; Indah Respati Kusumasari
Economics And Business Management Journal ( EBMJ ) Vol. 1 No. 01 (2024): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v1i01.191

Abstract

Strategi pengembangan bisnis digital bagi usaha mikro, kecil, dan menengah (UMKM) melalui matinya platform e-commerce. Di era digitalisasi yang berkembang pesat, e-commerce menjadi salah satu cara utama bagi UMKM untuk memperluas cakupan usaha dan meningkatkan daya saing. Namun penerapan e-commerce bagi UMKM tidak selalu berjalan mulus dan menghadapi banyak tantangan seperti keterbatasan sumber daya dan pemahaman teknologi. Oleh karena itu, artikel ini mengulas berbagai strategi yang dapat diterapkan UMKM untuk mengembangkan bisnisnya melalui e-commerce, antara lain pemilihan platform e-commerce yang tepat, strategi pemasaran digital, manajemen rantai pasokan, dan membangun kepercayaan pelanggan. Beberapa platform e-commerce besar di Indonesia yang bisa digunakan oleh UMKM antara lain adalah Shopee, TikTokShop, Tokopedia, Bukalapak, dan Lazada.Dengan pemahaman menyeluruh terhadap strategi tersebut, kami berharap UMKM dapat memanfaatkan potensi e-commerce secara maksimal untuk mengembangkan bisnisnya dan bersaing di pasar digital yang semakin kompetitif.
Global Trends in Green Finance in the Banking Sector: A Bibliometric Mapping of Past and Future Research Directions Rusdi Hidayat Nugroho; Indah Respati Kusumasari; Nugraha Kusbianto; Nurhadi Nurhadi; Lusi Kurnia
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 1 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i1.166

Abstract

Background: This analysis is a systematic review of green finance in the banking sector, combining information from 193 papers published in 126 journals indexed in Scopus between 2020 and 2025. Objective: To provide a broad reference source for future research and a better understanding of the interaction between banks, environmental protection, climate change, and the 2030 Sustainable Development Goals. The most recent contributions in green banking—mitigation of risk, technology, credit policy, and ethical practices within organizations—are pointed out. Methods: Quantitative analysis based on bibliometric methodology of the Scopus database with search string TITLE-ABS-KEY("green finance") AND TITLE-ABS-KEY("bank" OR "banking"). Data screening followed the PRISMA framework (N₁=312 → N₂=246 → N₃=193). Bibliometric analysis was conducted using R 4.3.2 (Bibliometrix package) and VOSviewer 1.6.20 for keyword co-occurrence, co-authorship, and thematic mapping. Results: The review reveals five influencing factors and four main research thematic fields, addressing (i) what has already been investigated in green finance applied to banks, and (ii) what directions remain unexplored. The paper concludes with a forward-looking agenda to align green finance definitions and measurements across countries, integrate green risk into regulatory frameworks, incorporate it into credit decisions, and use technology to facilitate effective implementation of the emerging global landscape in green finance. Conclusion: Green finance in banking has gone from a conceptual framing to an empirical inquiry structured by laws and the regulatory regime. Research going forward needs to focus on cross-nation comparability, ethical governance of banks, climate-risk assessment in credit decisions, and fintech solutions for green finance channeled through banks—with a focus on developing economies like Indonesia.
Co-Authors Afifah Ulul Azmi Akyla Ortzi Kirandhis Andarini, Sonja Andrias Dwi Mahendrawan Angga Satria Ganendra Ath Thariq Athrizqullah Gunawan Dhiya’ Ayu Adibah Ema Oktavia Rahmawati Fidda Rahmawati Galuh Onny Safitri Hannah Emmanuella Delia Kharisma Mutiara Aisyah Lusi Kurnia Merlina Aris Fitria Dewi Mohamad Royhan Arkhan Nadila Ayu Citra Armana Nugraha Kusbianto nurhadi, nurhadi Rista Maria Hartono Putri Rizka Ananda Rumiris Panjaitan Rusdi Hidayat Nugroho Siti Akromah Yanda Bara Kusuma Yani Maila Santi