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All Journal Jurnal Studi Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) E-Coops-Day : Jurnal Ilmiah Abdimas Koaliansi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Farida Farida
Universitas Koperasi Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengungkapan Diri pada Instagram Instastory Mahardika, Riangga Diko; Farida, Farida
Jurnal Studi Komunikasi Vol 3, No 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.549 KB) | DOI: 10.25139/jsk.v3i1.774

Abstract

This research departed from the self-disclosure of internet users through uploading their activities. This research aims to analyse an individual's self-disclosure in the Instagram's feature of Instastory. It employs theories, such as self-disclosure, phenomenology, and motivation theory to analyse self-disclosure in Instastory. This research utilise qualitative approach and descriptive method. Data are gathered through observation, interviews, and documentation. There are three key informants with the determined characteristics such as follower and viewer amount, and time availability of the interviewee to be researched and interviewed. According to the self-disclosure dimension, analysis of this research contains frequency, valency, truth, aims, and intention and intimacy shows that self-disclosure depends on mood and other party's demands. And its contents are delivered according to their own needs.
Pengaruh Penggunaan Instagram Sebagai Media Komunikasi Dalam Membangun Brand Image Usaha Mikro Kecil Menengah (UMKM) Farida Farida
Jurnal Media Komunika Vol 4, No 1 (2023): Juni
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2023.4.1.2831

Abstract

Penelitian ini berfokus pada pengaruh penggunaan Instagram sebagai media komunikasi dalam membangun brand image  pada UMKM, dalam hal ini pada toko suku cadang motor dan restorasi motor klasik custom. Penelitian dilihat dari seberapa besar penggunaan Instagram yang dilakukan oleh pemilik  dan seberapa besar penggunaan Instagram berpengaruh dalam membangun brand image. Dengan menggunakan metode penelitian deskriptif kuantitatif,  pengumpulan data dilakukan dalam bentuk wawancara dan penyebaran kuisioner terhadap pemilik dan 36 responden yang menjadi followers. Metode analisis yang digunakan adalah uji validitas, uji reabilitas data, koefisien determinasi, uji parsial t, uji regresi linear sederhana, dan uji hipotesis yang diolah menggunakan program Statistical Package For Social Sciences (SPSS). Hasil penelitian menunjukan penggunaan Instagram dinilai sangat baik oleh responden dan menjadikan media komunikasi yang interaktif dengan kosumen dan pelanggannya. Sedangkan skor dari brand image menunjukkanbahwa membangun brand image dinilai sangat baik oleh responden. Berdasarkan hasil analisis dapat diketahui bahwa terdapat pengaruh positif antara penggunaan Instagram terhadap membangun brand image.
KEPEMIMPINAN, KOMPENSASI DAN KINERJA MARKETER PADA PT. SHINARI PUTRA KENCANA KABUPATEN BANDUNG Iwan Mulyana; Tryiis ARR; Farida
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dan dilatar belakangi untuk mengetahui bagaimana pengaruh kepemimpinan dan kompensasi terhadap kinerja marketer PT. Shinari Putra Kencana Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Sampel penelitian menggunakan kuesioner dan menjadikan populasi sebagai sampel penelitian. Sampel dalam penelitian ini berjumlah 12 orang responden dari marketer PT. Shinari Putra Kencana Berdasarkan hasil analisis hipotesis, kepemimpinan dan kinerja berpengaruh signifikan terhadap kinerja pegawai, dan pimpinan selalu memberikan apresiasi terhadap peningkatan kinerja karyawannya. Penemuan dalam penelitian ini mengungkapkan semakin baiknya kepemimpinan dan semakin bagusnya kompensasi yang diberikan maka kinerja akan meningkat.
Membangun Profesionalisme Pengurus Koperasi Melalui Digitalisasi Untuk Meningkatkan Pelayanan Kepada Anggota di Primer Koperasi Produsen Tempe Tahu (Primkopti) Sleman Farida, dkk, Farida
E-Coops-Day Vol. 5 No. 2 (2024): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v5i2.4697

Abstract

Praktik Lapang (field practice) activities at the Primary Cooperative of Tempeh and Tofu Producers (Primkopti) Sleman aim to deepen students' understanding of the cooperative's identity concept and its implementation in the management of the cooperative organization and its business activities. The field practice results identified four problems: ineffective and inaccurate manual financial report recording, unsystematic meeting documentation, a non-compliant organizational structure with legal regulations, and the management's lack of knowledge about members' satisfaction with cooperative services. Based on the problems, the writers conducted some activities 1) the development of an Excel-based computerized accounting system, 2) the digital recording of cooperative management meetings for efficient decision-making, 3) the arrangement and printing of an organizational structure banner, and 4) the development of a customer satisfaction questionnaire to improve service quality and member satisfaction.
Optimalisasi Media Sosial Untuk Meningkatkan Citra Koperasi di Kalangan Generasi Z Audinta Fischela, Delphia; Farida, Farida
Koaliansi : Cooperative Journal Vol. 4 No. 1 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i1.4754

Abstract

Cooperatives, in building relationships with the community, do not rely solely on face-to-face interactions but can also establish connections through social media. Platforms like Instagram have the potential to change public perceptions of cooperatives. An institution’s image can be shaped when individuals see or recall something related to the organization. Content associated with an institution or company can create a unified perception among the public toward that organization. Cooperatives can leverage this to build a positive image via Instagram. This research aims to explore the perception of cooperatives among Generation Z and identify managerial strategies that can be employed to build a positive image of Credit Union Rahastra among Generation Z using Instagram. A case study method was employed, with descriptive qualitative data analysis. The findings indicate that while Generation Z, both members, and non-members, have been aware of cooperatives since their school years, they do not fully understand the true nature of cooperatives. Moreover, public relations strategies via Instagram to enhance the positive image of cooperatives, particularly among Generation Z, using the RACE (Research, Action, Communication, Evaluation) framework, have not been fully implemented. Greater commitment is needed to manage the Instagram account effectively.
Active Listening untuk Meningkatkan Kapasitas Kepemimpinan Pengurus Yayasan Pemberdayaan Masyarakat Amungme dan Kamoro (YPMAK) Timika Farida, Farida
E-Coops-Day Vol. 6 No. 1 (2025): Vol. 6 No. 1 (2025): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoopsday.v6i1.5179

Abstract

This community service program aimed to enhance the leadership capacity of the elected board members of the Amungme and Kamoro Community Empowerment Foundation (YPMAK) in Timika through active listening training. The training was organized by Pusat Studi Pengembangan Bisnis dan Industri Kreatif (Pusdi-PBIK), Padjadjaran University, in collaboration with YPMAK and PT Freeport Indonesia, involving five elected board members. The training methods included lectures, discussions, role-playing, and evaluations, with materials covering the importance of active listening, its challenges, benefits, and practical techniques such as paraphrasing, maintaining eye contact, and avoiding interruptions. The results indicated active listening supports better decision-making, improves interpersonal relationships, and fosters trust. Challenges such as emotional and external noise, as well as the disparity between thinking speed and speaking speed, can be mitigated through effective communication techniques. It is concluded that active listening is an essential leadership skill that enables YPMAK board members to understand community needs, strengthen relationships with stakeholders, and enhance the success of empowerment programs. Implementing an organizational culture of active listening through advanced training and real-world simulation is recommended to ensure the sustainability of its positive impacts.
Peran Media Partner sebagai Instrumen Public Relations untuk Penguatan Citra Radio Pikiran Rakyat FM Bandung Farida, Farida; Rahman, Firda Kurnia
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4511

Abstract

This study examines the strategy of Radio Pikiran Rakyat FM (PRFM) in implementing a media partner program designed to reinforce a positive brand image and expand audience reach. Employing a descriptive qualitative methodology, data were obtained through in-depth interviews with PRFM’s internal stakeholders (General Manager, Head of Marketing Communication, Editor in Chief) and external media partners, as well as through participant observation. The findings reveal the enactment of five key image dimensions—credibility, trust, security, transparency, and engagement—strengthened by the professionalism of PRFM’s team, the flexibility of full barter and semi-barter collaboration models, and responsive communication practices. Media partners reported enhanced event exposure and expressed strong loyalty toward ongoing collaboration. Although formal evaluation currently focuses on partner retention, the introduction of quantitative and qualitative feedback mechanisms is recommended to support continuous program improvement. The study concludes that PRFM’s media partner program effectively solidifies its positive image and fosters strategic synergy while highlighting the importance of structured evaluation and the diversification of promotional platforms to optimize collaborative outcomes.
Pelatihan Public Speaking: Meningkatkan Kepercayaan Diri Berkomunikasi Bagi Mahasiswa Timika Farida, Farida
E-Coops-Day Vol. 6 No. 2 (2025): E-Coops-Day : Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/v06gv056

Abstract

Pelatihan Public Speaking: Meningkatkan Kepercayaan Diri Berkomunikasi bagi Mahasiswa Timika adalah sebuah upaya yang dilakukan sebagai sarana pemberdayaan komunikasi bagi mahasiswa asal Timika penerima beasiswa YPMAK, Papua yang menempuh perkuliahan di Universitas Koperasi Indonesia, Sumedang, Jawa Barat. Melalui pelatihan public speaking tersebut, mahasiswa diharapkan dapat membangun kepercayaan diri menyampaikan gagasannya di depan umum. Pelatihan dilakukan dengan pendekatan andragogi dengan metode diskusi, ceramah, praktik, self-feedback dan peer feedback. Materi yang disampaikan mencakup hambatan berbicara di depan umum, meningkatkan kepercayaan diri dengan self-talk dan teknik power posing, membangun ikatan dengan audiens melalui pendekatan budaya asal, dan pola dasar penyampaian presentasi. Dapat disimpulkan bahwa pelatihan public speaking ini dapat meminimalisir kecemasan berbicara dan membangun kepercayaan diri mahasiswa Timika yang berkuliah di Universitas Koperasi Indonesia untuk menyampaikan gagasan di depan audiens, dan juga menjadi langkah awal mahasiswa untuk mempraktikkan pengetahuan yang didapat dalam kehidupan mereka, terutama kehidupan akademisnya.
Co-Authors Audinta Fischela, Delphia Iwan Mulyana Mahardika, Riangga Diko Rahman, Firda Kurnia Tryiis ARR