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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Studi Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Koaliansi Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management J-Coop : Journal of Co-operative E-Coops-Day : Jurnal Ilmiah Abdimas
Farida Farida
Universitas Koperasi Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengungkapan Diri pada Instagram Instastory Mahardika, Riangga Diko; Farida, Farida
Jurnal Studi Komunikasi Vol 3, No 1 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.549 KB) | DOI: 10.25139/jsk.v3i1.774

Abstract

This research departed from the self-disclosure of internet users through uploading their activities. This research aims to analyse an individual's self-disclosure in the Instagram's feature of Instastory. It employs theories, such as self-disclosure, phenomenology, and motivation theory to analyse self-disclosure in Instastory. This research utilise qualitative approach and descriptive method. Data are gathered through observation, interviews, and documentation. There are three key informants with the determined characteristics such as follower and viewer amount, and time availability of the interviewee to be researched and interviewed. According to the self-disclosure dimension, analysis of this research contains frequency, valency, truth, aims, and intention and intimacy shows that self-disclosure depends on mood and other party's demands. And its contents are delivered according to their own needs.
Pengaruh Penggunaan Instagram Sebagai Media Komunikasi Dalam Membangun Brand Image Usaha Mikro Kecil Menengah (UMKM) Farida Farida
Jurnal Media Komunika Vol 4, No 1 (2023): Juni
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2023.4.1.2831

Abstract

Penelitian ini berfokus pada pengaruh penggunaan Instagram sebagai media komunikasi dalam membangun brand image  pada UMKM, dalam hal ini pada toko suku cadang motor dan restorasi motor klasik custom. Penelitian dilihat dari seberapa besar penggunaan Instagram yang dilakukan oleh pemilik  dan seberapa besar penggunaan Instagram berpengaruh dalam membangun brand image. Dengan menggunakan metode penelitian deskriptif kuantitatif,  pengumpulan data dilakukan dalam bentuk wawancara dan penyebaran kuisioner terhadap pemilik dan 36 responden yang menjadi followers. Metode analisis yang digunakan adalah uji validitas, uji reabilitas data, koefisien determinasi, uji parsial t, uji regresi linear sederhana, dan uji hipotesis yang diolah menggunakan program Statistical Package For Social Sciences (SPSS). Hasil penelitian menunjukan penggunaan Instagram dinilai sangat baik oleh responden dan menjadikan media komunikasi yang interaktif dengan kosumen dan pelanggannya. Sedangkan skor dari brand image menunjukkanbahwa membangun brand image dinilai sangat baik oleh responden. Berdasarkan hasil analisis dapat diketahui bahwa terdapat pengaruh positif antara penggunaan Instagram terhadap membangun brand image.
KEPEMIMPINAN, KOMPENSASI DAN KINERJA MARKETER PADA PT. SHINARI PUTRA KENCANA KABUPATEN BANDUNG Iwan Mulyana; Tryiis ARR; Farida
Jurnal Co Management Vol. 5 No. 2 (2022): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan dan dilatar belakangi untuk mengetahui bagaimana pengaruh kepemimpinan dan kompensasi terhadap kinerja marketer PT. Shinari Putra Kencana Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Sampel penelitian menggunakan kuesioner dan menjadikan populasi sebagai sampel penelitian. Sampel dalam penelitian ini berjumlah 12 orang responden dari marketer PT. Shinari Putra Kencana Berdasarkan hasil analisis hipotesis, kepemimpinan dan kinerja berpengaruh signifikan terhadap kinerja pegawai, dan pimpinan selalu memberikan apresiasi terhadap peningkatan kinerja karyawannya. Penemuan dalam penelitian ini mengungkapkan semakin baiknya kepemimpinan dan semakin bagusnya kompensasi yang diberikan maka kinerja akan meningkat.
Optimalisasi Media Sosial Untuk Meningkatkan Citra Koperasi di Kalangan Generasi Z Audinta Fischela, Delphia; Farida, Farida
Koaliansi : Cooperative Journal Vol. 4 No. 1 (2024): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i1.4754

Abstract

Cooperatives, in building relationships with the community, do not rely solely on face-to-face interactions but can also establish connections through social media. Platforms like Instagram have the potential to change public perceptions of cooperatives. An institution’s image can be shaped when individuals see or recall something related to the organization. Content associated with an institution or company can create a unified perception among the public toward that organization. Cooperatives can leverage this to build a positive image via Instagram. This research aims to explore the perception of cooperatives among Generation Z and identify managerial strategies that can be employed to build a positive image of Credit Union Rahastra among Generation Z using Instagram. A case study method was employed, with descriptive qualitative data analysis. The findings indicate that while Generation Z, both members, and non-members, have been aware of cooperatives since their school years, they do not fully understand the true nature of cooperatives. Moreover, public relations strategies via Instagram to enhance the positive image of cooperatives, particularly among Generation Z, using the RACE (Research, Action, Communication, Evaluation) framework, have not been fully implemented. Greater commitment is needed to manage the Instagram account effectively.
Peran Teknologi dalam Layanan Komunikasi Koperasi di Era Digital Farida Farida; Irfan Rofiq
J-Coop : Journal of Co-operative Vol. 1 No. 1 (2025): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v1i1.1

Abstract

Digital transformation in cooperative services has become urgent in the technology-driven economy. This study aims to describe the process of digital communication transformation in cooperative services and provide strategic recommendations for optimizing technology-based services to enhance cooperative service efficiency. The research employs a qualitative descriptive approach using observation, interviews, and literature review methods. Koperasi Tawakal Kreasi Indonesia (KTKI) was selected as the case study because this savings and loan cooperative has been developing the KITA application as a digital solution to improve cooperative services for its members, particularly online motorcycle taxi driver communities. The findings reveal that the managerial functions—planning, organizing, actuating, and controlling— play a crucial role in the success of digital transformation in cooperatives. Information technology has been proven to enhance service accessibility, transparency, and operational efficiency. However, implementation challenges include human resource limitations, resistance to change, and administrative obstacles. This study recommends several strategies, including enhancing the capacity of the information technology team, conducting member outreach and education, optimizing digital infrastructure, resolving cooperative governance issues, and strengthening strategic partnerships. By implementing these strategies, digital transformation is expected to increase cooperative competitiveness, expand service reach, and sustainably improve member welfare.
Strategic Capability Alignment and Cooperative Performance: A Conceptual Management Perspective from Indonesia Fahmi, Indra; Farida, Farida
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.61644

Abstract

Cooperatives increasingly face pressure to remain competitive while balancing entrepreneurial adaptation and governance stability in rapidly transforming economic environments. This study contributes by developing a Strategic Capability Alignment Model that reconceptualizes cooperative performance as an outcome of the alignment between Entrepreneurial Orientation and Managerial Capability, with innovation functioning as the integrative mechanism connecting adaptive and stabilizing capabilities. Rather than testing causal relationships empirically, the study employs a conceptual model development approach through analytical synthesis of peer-reviewed studies, institutional reports, and cooperative management literature published between 2014 and 2024 within the Indonesian cooperative context. The analysis demonstrates that cooperative sustainability and organizational transformation depend not on isolated managerial attributes but on the strategic alignment of complementary capabilities within governance systems. The study implies that cooperative leaders should design governance-oriented innovation strategies that simultaneously strengthen entrepreneurial adaptability and managerial stability.
Komunikasi Pelayanan Digital Koperasi Melalui Instagram Untuk Meningkatkan Kepuasan Anggota Farida Farida; Putri Kinkin Azizah Hanum
J-Coop : Journal of Co-operative Vol. 2 No. 1 (2026): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v2i1.55

Abstract

Digital Communication Services Through Instagram to Increase Member Satisfaction: A Case Study of the Kopmart Business Unit of KOPMA UNISBA. The Student Cooperative of Universitas Islam Bandung (KOPMA UNISBA) utilizes Instagram as a digital communication platform to support its services in the Kopmart business unit. However, declining member participation indicates that digital service communication has not yet been optimally implemented. This study aims to analyze members’ perceptions of digital service communication through Instagram and measure the level of member satisfaction. This research employs a descriptive quantitative approach, utilizing a case study method. Data were collected from 69 active members through questionnaires, supported by interviews, observations, and documentation. The quality of digital service communication was measured using the E-Service Quality (ES-QUAL) dimensions, namely efficiency, system availability, fulfillment, and privacy. Member satisfaction was measured based on product and service quality, price, accessibility, prior experience, and institutional image. Data analysis was conducted using descriptive statistics. The results indicate that digital service communication through Instagram is categorized as “fairly good,” with weaknesses mainly found in system availability, particularly response speed and information accessibility. Member satisfaction is also classified as “fairly good,” with low scores in membership pride, cost transparency, and satisfaction with product innovation. These findings indicate that even though Instagram-based digital communication contributes to member satisfaction, improvements in responsiveness, message consistency, transparency, and innovation are still required.
Peran Media Partner sebagai Instrumen Public Relations untuk Penguatan Citra Radio Pikiran Rakyat FM Bandung Farida Farida; Firda Kurnia Rahman
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4511

Abstract

This study examines the strategy of Radio Pikiran Rakyat FM (PRFM) in implementing a media partner program designed to reinforce a positive brand image and expand audience reach. Employing a descriptive qualitative methodology, data were obtained through in-depth interviews with PRFM’s internal stakeholders (General Manager, Head of Marketing Communication, Editor in Chief) and external media partners, as well as through participant observation. The findings reveal the enactment of five key image dimensions—credibility, trust, security, transparency, and engagement—strengthened by the professionalism of PRFM’s team, the flexibility of full barter and semi-barter collaboration models, and responsive communication practices. Media partners reported enhanced event exposure and expressed strong loyalty toward ongoing collaboration. Although formal evaluation currently focuses on partner retention, the introduction of quantitative and qualitative feedback mechanisms is recommended to support continuous program improvement. The study concludes that PRFM’s media partner program effectively solidifies its positive image and fosters strategic synergy while highlighting the importance of structured evaluation and the diversification of promotional platforms to optimize collaborative outcomes.
Pelatihan Public Speaking: Meningkatkan Kepercayaan Diri Berkomunikasi Bagi Mahasiswa Timika Farida Farida
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 6 No 2 (2025): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan Public Speaking: Meningkatkan Kepercayaan Diri Berkomunikasi bagi Mahasiswa Timika adalah sebuah upaya yang dilakukan sebagai sarana pemberdayaan komunikasi bagi mahasiswa asal Timika penerima beasiswa YPMAK, Papua yang menempuh perkuliahan di Universitas Koperasi Indonesia, Sumedang, Jawa Barat. Melalui pelatihan public speaking tersebut, mahasiswa diharapkan dapat membangun kepercayaan diri menyampaikan gagasannya di depan umum. Pelatihan dilakukan dengan pendekatan andragogi dengan metode diskusi, ceramah, praktik, self-feedback dan peer feedback. Materi yang disampaikan mencakup hambatan berbicara di depan umum, meningkatkan kepercayaan diri dengan self-talk dan teknik power posing, membangun ikatan dengan audiens melalui pendekatan budaya asal, dan pola dasar penyampaian presentasi. Dapat disimpulkan bahwa pelatihan public speaking ini dapat meminimalisir kecemasan berbicara dan membangun kepercayaan diri mahasiswa Timika yang berkuliah di Universitas Koperasi Indonesia untuk menyampaikan gagasan di depan audiens, dan juga menjadi langkah awal mahasiswa untuk mempraktikkan pengetahuan yang didapat dalam kehidupan mereka, terutama kehidupan akademisnya.
Active Listening untuk Meningkatkan Kapasitas Kepemimpinan Pengurus Yayasan Pemberdayaan Masyarakat Amungme dan Kamoro (YPMAK) Timika Farida Farida
E-Coops-Day : Jurnal Ilmiah Abdimas Vol 6 No 1 (2025): E-Coops-Day: Jurnal Ilmiah Abdimas
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian masyarakat ini bertujuan meningkatkan kapasitas kepemimpinan pengurus terpilih Yayasan Pemberdayaan Masyarakat Amungme dan Kamoro (YPMAK) Timika melalui pelatihan active listening. Pelatihan diselenggarakan oleh Pusat Studi Pengembangan Bisnis dan Industri Kreatif (Pusdi-PBIK) Universitas Padjadjaran bekerja sama dengan YPMAK dan PT Freeport Indonesia, melibatkan lima pengurus terpilih. Metode pelatihan meliputi ceramah, diskusi, roleplaying, dan evaluasi, dengan materi yang mencakup pentingnya active listening, hambatan, manfaat, serta teknik aplikatif seperti parafrase, menjaga kontak mata, dan menghindari interupsi. Hasil pelatihan menunjukkan bahwa active listening mendukung pengambilan keputusan yang lebih baik, meningkatkan hubungan interpersonal, serta membangun kepercayaan. Hambatan seperti noise emosional dan eksternal, serta kecepatan berpikir versus berbicara, dapat diminimalkan dengan teknik komunikasi yang efektif. Dapat disimpulkan bahwa active listening adalah keterampilan kepemimpinan esensial yang membantu pengurus YPMAK memahami kebutuhan masyarakat, memperkuat hubungan dengan pemangku kepentingan, dan meningkatkan keberhasilan program pemberdayaan. Direkomendasikan penerapan budaya mendengarkan secara aktif dalam organisasi melalui pelatihan lanjutan dan simulasi situasi nyata untuk memastikan keberlanjutan dampak positifnya.
Co-Authors Amrizal Karunia Sahala Putra Audinta Fischela, Delphia Ferry Dwi Gustriana Firda Kurnia Rahman Gantari Alzena Zalin Hanifah Adila Azzahra Indra Fahmi Intan Mawarni Irfan Rofiq Iwan Mulyana Mahardika, Riangga Diko Putri Kinkin Azizah Hanum Tryiis ARR