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All Journal JURNAL MANAJEMEN
Linda Desafitri RB
Institut Pariwisata Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON THE DECISION TO VISIT AT RUMAH SERABI 74 LARANGAN, TANGERANG CITY, BANTEN PROVINCE Reno Catelya Dira Oktavia; Linda Desafitri RB
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 2 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1704

Abstract

The research objective was to determine the effect of product quality and price on the decision to visit Surabi 74 Restaurant. This type of research was quantitative descriptive with multiple regression analysis. The sample is 100 respondents with accidental sampling technique. The results of the study show that product quality has a significant effect on visiting decisions. Product quality has a significant influence on the decision to visit Surabi 74 Restaurant, because serving food with good taste, soft texture, and fresh ingredients, customers will tend to be satisfied and more likely to return. Price also has an important influence on customers' visiting decisions to Rumah Makan Surabi 74, because the price of food and drinks at Rumah Makan Surabi 74 is affordable in proportion to the quality, customers will feel that they are getting good value for the money they spend
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON THE DECISION TO VISIT AT RUMAH SERABI 74 LARANGAN, TANGERANG CITY, BANTEN PROVINCE Reno Catelya Dira Oktavia; Linda Desafitri RB
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 2 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v8i2.1704

Abstract

The research objective was to determine the effect of product quality and price on the decision to visit Surabi 74 Restaurant. This type of research was quantitative descriptive with multiple regression analysis. The sample is 100 respondents with accidental sampling technique. The results of the study show that product quality has a significant effect on visiting decisions. Product quality has a significant influence on the decision to visit Surabi 74 Restaurant, because serving food with good taste, soft texture, and fresh ingredients, customers will tend to be satisfied and more likely to return. Price also has an important influence on customers' visiting decisions to Rumah Makan Surabi 74, because the price of food and drinks at Rumah Makan Surabi 74 is affordable in proportion to the quality, customers will feel that they are getting good value for the money they spend
THE INFLUENCE OF PRODUCT QUALITY AND PRICES ON CONSUMER SATISFACTION AT UPTOWN BREW COFFEE SHOP, GREENLAKE CITY, TANGERANG Linda Desafitri RB; Irfal Irfal; Novita Widyastuti; Ira Mayasari
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of product quality and price on consumer satisfaction at the Uptown Brew coffee shop, Greenlake City, Tangerang. This type of research is quantitative descriptive with multiple regression analysis methods. Accidental Sampling sampling technique. The population in the study was all visitors who came to the Uptown Brew Coffee Shop, Greenlake City, Tangerang. Meanwhile, the sample numbered 100. The partial research results show that product quality and price have a significant effect on consumer satisfaction. Good product quality influences consumer satisfaction, creates customer loyalty, and strengthens the coffee shop brand reputation. Affordable and competitive prices can increase consumer satisfaction by making access easier, offering comparable value, and providing choice.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Linda Desafitri RB; Irfal Irfal; Ismeth Emier Osman
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Co-Authors Ira Mayasari Irfal Irfal Ismeth Emier Osman Novita Widyastuti Reno Catelya Dira Oktavia