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All Journal At-Tadbir : jurnal ilmiah manajemen JURNAL MANAJEMEN
Ismeth Emier Osman
Institut Pariwisata Trisakti
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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The Role of Price in Mediating Product Quality on Purchasing Decisions at Cipadu Market, Tangerang City, Banten Province Reno Catelya Dira Oktavia; Ismeth Emier Osman; Tri Djoko Sulistiyo; Gratia Wirata Laksmi; Emenina Tarigan
At-Tadbir : jurnal ilmiah manajemen Vol 8, No 1 (2024): At-Tadbir: jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/atd.v8i1.13061

Abstract

This research aims to determine the role of price in mediating product quality on purchasing decisions at Cipadu Market, Tangerang City. This type of research is descriptive research with a quantitative approach using the path analysis method. The location of this research was at Cipadu Market. The sampling technique used accidental sampling because the researcher happened to meet the respondents directly. The research results show that; (1) Product quality has a significant effect on price; (2) Product quality has a significant effect on purchasing decisions; (3). Price has a significant effect on purchasing decisions. Product quality and affordable prices at Cipadu Market are interrelated, creating an attraction that influences consumer purchasing decisions, with a focus on customer satisfaction and trust, as well as business strategies to maintain low prices without sacrificing quality. Traders are advised to ensure high quality standards, offer a variety of products, collaborate with trusted manufacturers, and maintain competitive prices. Consumers are asked to provide reviews that give merchants insight into product quality and user satisfaction.
THE INFLUENCE OF LOCATION AND WORD OF MOUTH PROMOTION ON PURCHASING DECISIONS AT CIPULIR MARKET, SOUTH JAKARTA Linda Desafitri RB; Irfal Irfal; Ismeth Emier Osman
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 9 No. 2 (2024): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v9i2.2107

Abstract

This research aims to determine the influence of location and word of mouth promotion on purchasing decisions at the Cipulir market. This research uses a quantitative and qualitative approach by applying multiple regression analysis. Data collection was carried out by distributing questionnaires to respondents who were asked to rate them using a Likert scale of 1 to 5. The population that was the research subject was visitors to Cipulir Market, with a sample size of 100 respondents. Sampling was carried out using the Accidental Sampling method. communication of product value to strengthen their market position. The strategic nature of the Cipulir market influences purchasing decisions with accessibility, product availability, socio-cultural environment and market image. Markets with many sellers and product variations are the main choice for consumers, coupled with a friendly environment and a positive market image. Word of Mouth is also important because of social interaction in traditional markets, where recommendations and reviews from other parties provide strong incentives for potential buyers.
Co-Authors Emenina Tarigan Gratia Wirata Laksmi Irfal Irfal Linda Desafitri RB Reno Catelya Dira Oktavia Tri Djoko Sulistiyo