Garuda - Garba Rujukan Digital

QUEER FEMINITY MULTIMODAL DISCOURSE ANALYSIS ON WEB SERIES BOUNDARIES: CONFINING OR FREEING(?) Samuel Rihi Hadi Utomo; Wening Udasmoro
Jurnal Komunikasi dan Bisnis Vol. 9 No. 1 (2021): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v9i1.681

This study attempts to explain and dissect the position of queer femininity in the gender order constellation in the context of queer in Indonesia, exploring the position of queer femininity on the Batas web series. Analysis of multimodal discourse from the perspective of Kress and van Leeuwen with terminologies; representational meaning, interactive meaning and compositional meaning, shows that queer femininity discourse within Batas explains the shifting and blurring of boundaries between subject-object and active-passive which always refers to rigid masculine and feminine binary. Queer femininity discourse in Batas shows that femininity is not monolithic. A queer perspective can provide a subversive position, negotiate and resist the dominant discourse. On the other hand, it shows the idealized codes of heterosexual discourse, patriarchy and media. Keywords: Queer, Femininity, Discourse, Multimodal, Webseries

Company Profile Book Design Training for UMKM the Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Ramadhani Putra Viadianto; Hafidz Arya Wijaya
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3396

Globalization requires people to be more creative in seeing opportunities and making the most of them by paying attention to sustainability factors. The era of globalization which is full of demands like today, also requires people to continue to be able to meet complex needs, not only household needs but also needs related to food, clothing, transportation, and so on. One solution to this problem is to create jobs independently, not just being a job seeker. Job creation can be in various forms, one of which is through Micro, Small, and Medium Enterprises (UMKM). UMKM is expected to be able to become the pillar of the national economy with an insight into independence and has great potential to improve people's welfare. CV. Sinar Surya Mustika is a UMKM that was established in 2020 in Surabaya and is engaged in the convection and computer embroidery industry. Through observations and interviews with Mr. Moch. Taqiyuddin Abror is the owner of UMKM computer convection and embroidery industry by CV. Sinar Surya Mustika, his convection and embroidery industry always prioritizes the best services and solutions for consumer needs, provides quality and innovative results, and implements strict quality control at every stage. However, in the marketing aspect, CV. Sinar Mustika has limitations, especially in digital marketing. This is due to the lack of human resources who master digital marketing. The company profile book design training is expected to increase digitally literate human resources so that the market reach becomes wider, easier, and more effective. The design of the company profile book can be a marketing tool for a CV. Sinar Surya Mustika is facing a high level of competition in the era of globalization. This training is based on community service activities by providing training on company profile book design for UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya. This community service activity is based on an audience study. The methods used during the activities include presentation, demonstration and practice methods. The results achieved in this outreach activity were providing information and knowledge about the company profile design, discussions with UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika and design a company profile book.

Design of Bisma Character as a Supporting Media for the Promotion of Milk Products Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Sharah Shabina; Brilliant Firdaus Ramadhani
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3397

Character design is closely related to animation. Currently animation is not only popular among children, but also popular among teenagers to adults. Besides having a function as entertainment, animation can also be a medium for education and promotion. This research is a design-based research with the object of research, namely a local Indonesian dairy product called Milkaya. Milkaya is a trademark of CV. Milknesia Nusantara. This research uses descriptive qualitative method. The results of this study are the design of the character design of the Bisma figure who is the main character who will promote Milkaya implant products and educate children about the importance of drinking milk for health.

Analisis Multimodal Representasi Ibu pada Feed Instagram @jokowi: Ibu Yang Berdaya (?) Samuel Rihi Hadi Utomo
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i1.3515

This research explores how the representation of mothers is articulated in the upload "Happy Mother's Day" on the Instagram feed account @jokowi (22 December 2022). The qualitative research method and the multimodal analysis perspective of Kress and van Leeuwen (1996/2006) helped the writer to find out more deeply about the meaning that is built from the representation of the mother in the uploaded Instagram feed. The multimodal analysis in this study shows that IG's feed work is a form of popular culture with various modes in it to articulate meaning. This Instagram feed upload is a space for representing mothers who are idealized by culture and the media, patriarchal culture plays an important role in prescribing representations of mothers. The pink color with the meaning attached to it shows the representation of mother like two sides of a coin, one side gives the meaning of tenderness, affection, sympathy and understanding, but on the other hand, gives the meaning of being immature and inexperienced. Or in other words, position it as an object and passive. The media prescribes representations of mothers who have ideal and fashionable bodies, eye-catching from the clothes they wear. There are various representations of mothers who have not yet entered the Instagram feed representation space, so representations of mothers are not singular, but plural, they become visible and heard because they play an important role in the nation's journey, empowered in many ways for a more advanced Indonesia. Keywords: multimodal, representation, mother, Instagram, Jokowi

Analisis Wacana Queer pada Iklan Durex Versi Restoran Favorit Baru Hanya Untuknya: #SayangBeneran Samuel Rihi Hadi Utomo
Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2020): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v2i2.1572

Penelitian ini mengeksplorasi bagaimana wacana queer dijelaskan dalam iklan Durex #SayangBeneran versi “Restoran Favorit Baru hanya Untuknya” dan untuk mengetahui bagaimana iklan bekerja memanggil target audiens untuk menempati posisi subjek yang ditawarkan ideologi dalam iklan. Meminjam analisis multimodal Kress dan van Leeuwen (1996), serta perspektif semiotika iklan Williamson (1978), wacana queer dalam iklan ini menunjukan menjadi product as signifier menempeli makna terkait kesetaraan gender dalam penggunaan teknologi dan sensitivitas terhadap partner. Sebagai product as generator, iklan ini membangkitkan rasa senang, nyaman dan handal terhadap partner. Maka melihat secara keseluruhan sebagai product as currency, makna tersebut hanya bisa didapatkan dari produk Durex, sebagai bukti #SayangBeneran. Wacana queer dalam iklan ini menunjukkan kebahagiaan bukanlah sesuatu yang monolitik, serta memungkinkan negosiasi dan resistensi dari wacana yang dominan. Meskipun maskulinitas dan kode dari wacana heteroseksual dan patriarki, serta kebahagiaan yang jelas diresepkan industri terlihat dalam iklan ini tetapi appellation menunjukkan ada agensi untuk tidak menempati posisi subjek yang ditawarkan ideologi dalam iklan. Kata kunci: wacana, queer, multimodal, semiotika, iklan

Perancangan Animasi Edukasi Minum Susu ‘Milkaya’ dengan Tema Kebudayaan Reog Ponorogo Widyasari, Widyasari; Wulandari, Sri; Utomo, Samuel Rihi Hadi; Shabina, Sharah; Ramadhani, Brilliant Firdaus
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 01 (2023): March 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i01.7158

AbstrakDampak stunting tidak hanya berpengaruh dalam jangka pendek untuk anak-anak, tetapi apabila tidak ditangani maka jangka panjangnya dapat mempengaruhi produktivitas ketika anak beranjak dewasa dan kesulitan bersaing dalam dunia kerja. Minum susu dapat menjadi solusi terkait permasalahan stunting, membantu pemerintah dalam menekan angka kasus stanting di Indonesia. Melihat akan hal ini dibutuhkan edukasi minum susu untuk anak-anak. Penelitian ini berusaha melakukan eksplorasi penggunaan animasi sebagai edukasi minum susu untuk anak-anak usia 7-12 tahun, sekaligus untuk melestarikan kebudayaan lokal Reog Ponorogo dan promosi produk susu lokal Milkaya. Metode penelitian kualitatif dengan tahapan perancangan dari pra-produksi, produksi hingga pasca produksi dapat menghasilkan video animasi edukasi minum susu Milkaya yang tidak hanya menarik untuk anak-anak, tetapi proses penyampaian pesan edukasinya pun dapat berlangsung dengan mudah. Tema perjuangan dari kebudayaan Reog Ponorogo, memberikan semangat perjuangan yang sama untuk menekan angka kasus stunting di Indonesia dengan minum susu Milkaya dan perjuangan untuk melestarikan kebudayaan lokal Indonesia di tengah gelombang besar globalisasi. Kata Kunci: animasi, edukasi, minum susu, Milkaya, Reog Ponorogo AbstractThe impact of stunting does not only affect children in the short term, but if it is not handled in the long term, it can affect productivity when children grow up and have difficulty competing in the world of work. Drinking milk can be a solution to the problem of stunting, helping the government reduce the number of stunting cases in Indonesia. Seeing this, education about drinking milk is needed for children. This study seeks to explore the use of animation as education to drink milk for children aged 7-12 years, as well as to preserve the local culture of Reog Ponorogo and promote local milk products, Milkaya. Qualitative research methods with design stages from pre-production and production to post-production can produce animated educational videos of drinking Milkaya milk which is interesting for children. The process of delivering educational messages can also take place quickly. The theme of struggle from the cultural of Reog Ponorogo provides the same spirit of struggle to reduce the number of stunting cases in Indonesia by drinking Milkaya milk and the struggle to preserve local Indonesian culture in the midle of globalization wive. Keywords: animation, education, drinking milk, Milkaya, Reog Ponorogo

Company Profile Book Design Training for UMKM the Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Ramadhani Putra Viadianto; Hafidz Arya Wijaya
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3396

Globalization requires people to be more creative in seeing opportunities and making the most of them by paying attention to sustainability factors. The era of globalization which is full of demands like today, also requires people to continue to be able to meet complex needs, not only household needs but also needs related to food, clothing, transportation, and so on. One solution to this problem is to create jobs independently, not just being a job seeker. Job creation can be in various forms, one of which is through Micro, Small, and Medium Enterprises (UMKM). UMKM is expected to be able to become the pillar of the national economy with an insight into independence and has great potential to improve people's welfare. CV. Sinar Surya Mustika is a UMKM that was established in 2020 in Surabaya and is engaged in the convection and computer embroidery industry. Through observations and interviews with Mr. Moch. Taqiyuddin Abror is the owner of UMKM computer convection and embroidery industry by CV. Sinar Surya Mustika, his convection and embroidery industry always prioritizes the best services and solutions for consumer needs, provides quality and innovative results, and implements strict quality control at every stage. However, in the marketing aspect, CV. Sinar Mustika has limitations, especially in digital marketing. This is due to the lack of human resources who master digital marketing. The company profile book design training is expected to increase digitally literate human resources so that the market reach becomes wider, easier, and more effective. The design of the company profile book can be a marketing tool for a CV. Sinar Surya Mustika is facing a high level of competition in the era of globalization. This training is based on community service activities by providing training on company profile book design for UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika, Surabaya. This community service activity is based on an audience study. The methods used during the activities include presentation, demonstration and practice methods. The results achieved in this outreach activity were providing information and knowledge about the company profile design, discussions with UMKM Convection and Computer Embroidery Industry by CV. Sinar Surya Mustika and design a company profile book.

Design of Bisma Character as a Supporting Media for the Promotion of Milk Products Widyasari; Sri Wulandari; Samuel Rihi Hadi Utomo; Sharah Shabina; Brilliant Firdaus Ramadhani
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3397

Character design is closely related to animation. Currently animation is not only popular among children, but also popular among teenagers to adults. Besides having a function as entertainment, animation can also be a medium for education and promotion. This research is a design-based research with the object of research, namely a local Indonesian dairy product called Milkaya. Milkaya is a trademark of CV. Milknesia Nusantara. This research uses descriptive qualitative method. The results of this study are the design of the character design of the Bisma figure who is the main character who will promote Milkaya implant products and educate children about the importance of drinking milk for health.

The A.I. generated images in Indonesia's 2024 presidential election Darmawan, Andreas James; Utomo, Samuel Rihi Hadi; Yoo, Minhyuk; Gea, Lina Kurniawati
Jurnal Desain Vol 12, No 1 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v12i1.23366

National elections are the most important event in the democratic life of Indonesian. The 2024 national election will determine the future of the political and social path. Along with this, artificial intelligence (A.I.) technology has been able to create attractive images, this phenomenon has also entered the democratic party for the President and Vice President election of Indonesia in 2024. This research investigates the attractiveness of images, which are created by artificial intelligence (A.I.) to one of candidates for President and Vice President of Indonesia period 2024 - 2029. This research focuses on how branding practices work through political advertising by using artificial intelligence (A.I.) to create images that influence public perception and opinion; about candidates and political parties using visual and comparative analysis techniques. The method in this research uses descriptive qualitative; by analyzing literary sources, interviewing potential voters, and processing them within the scope of scientific studies of visual communication design. The research results show that images created by artificial intelligence (A.I.) have a strong visual appeal, thereby influencing potential voters in determining a particular candidate or political party. The research is expected to provide new insight into the role of visualization using artificial intelligence (A.I.) technology to attract sympathy politely and ethically, create a beautiful image, and influence the formation of public opinion in determining choices.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search