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All Journal Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Abdimas Indonesia
Tiara Putri Marcela
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Dan Branding Usaha Mikro Kecil Dan Menengah (UMKM) Wolamgrezz Melalui Media Digital E-Commerce Dennis Aprilianti; Rafly Sandi Putra; Dhian Satria Yudha Kartika; Tiara Putri Marcela; Raffli Amirullah; Cindy Dyah
Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Vol. 2 No. 3 (2023): Juli : Jurnal Inspirasi Mengabdi Untuk Negeri
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/sejahtera.v2i3.1073

Abstract

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.
Pengembangan Digitalisasi Marketing Usaha UMKM Untuk Meningkatkan Mengembangkan UMKM Masyarakat Iqbal Anaqi; Dzikri Kurniawan; Tiara Putri Marcela; Devi Claudia Vanessa Jorger; Prima Nasrul Aziz; Nur Suranti Madu Sukmah; Reiga Ritomiea Ariescy
jurnal ABDIMAS Indonesia Vol. 1 No. 2 (2023): Juni: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jurai.v1i2.112

Abstract

Micro, Small Enterprises, dUMKM) play an important role in the community's economy, especially in creating jobs and driving economic growth. However, MSMEs often face challenges in dealing with increasingly fierce competition and changes in market trends. In the digital era that continues to develop, the development of digitalization of MSME businesses has become an urgent need to increase their competitiveness. The development of digitalization of MSME businesses opens up great opportunities for business growth and development. By using digital technology and online platforms, MSMEs can expand their market reach and reach potential consumers in various regions. Through digital marketing, MSMEs can promote their products or services more efficiently than traditional methods. In addition, by leveraging digital data and analytics, MSMEs can better understand consumer behavior and optimize their marketing strategies. However, the development of digitalization of MSME businesses also faces several challenges. One of them is limited access and understanding of digital technology. Many SMEs do not have sufficient knowledge or resources to utilize technology effectively. In addition, data security and privacy are important concerns for MSMEs in adopting digitization. MSMEs also have to face increasing competition from large companies that have greater resources to invest in digital technology.
Co-Authors Cindy Dyah Dennis Aprilianti Devi Claudia Vanessa Jorger Dhian Satria Yudha Kartika Dzikri Kurniawan Iqbal Anaqi Nur Suranti Madu Sukmah Prima Nasrul Aziz Raffli Amirullah Rafly Sandi Putra Reiga Ritomiea Ariescy