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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ilmiah Multidisiplin (JUKIM) International Journal Multidisciplinary Science
Wiarsih Febriani
Universitas Gunadarma
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KING MANGO DI AEON MALL BSD Wiarsih Febriani
Jurnal Ilmiah Multidisiplin Vol. 2 No. 03 (2023): Mei : Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v2i03.718

Abstract

Tujuan dari penelitian ini berdasarkan rumusan masalah, maka tujuan penelitian ini adalah; 1) untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian pada King Mango; 2) untuk mengetahui pengaruh harga terhadap keputusan pembelian pada King Mango dan 3) untuk mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian pada King Mango. Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah uji validitas, reliabilitas, uji normalitas, heteroskedastisitas, multikolinearitas, regresi linier berganda, koefisien determinasi, uji F dan uji t. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner, dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Metode pengambilan sampel pada penelitian ini adalah non probability sampling dengan teknik accidental sampling. Alat bantu pengujian yang digunakan adalah SPSS 22. Hasil penelitian menunjukkan bahwa variabel brand ambassador, kualitas produk dan harga secara parsial dan simultan berpengaruh signifikan terhadap keputusan pembelian produk erigo. Hasil pada penelitian ini adalah variabel kualitas Produk secara parsial berpengaruh terhadap keputusan pembelian pada produk minuman King Mango; 2) variabel harga secara parsial berpengaruh terhadap keputusan pembelian pada produk minuman King Mango dan 3) seluruh variabel independen (kualitas produk dan harga) secara bersama-sama atau simultan berpengaruh terhadap keputusan pembelian pada produk minuman King Mango.
THE IMPACT OF EXPERIENTIAL MARKETING ON ENHANCING CUSTOMER SATISFACTION IN KOPITAGRAM BEKASI CITY Wiarsih Febriani
International Journal Multidisciplinary Science Vol. 2 No. 3 (2023): October: International Journal Multidisciplinary Science
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i3.1036

Abstract

The more coffee shops that provide coffee drinks, the more competition there is, where many coffee shops provide various kinds of coffee flavors, unique and creative places for customer comfort and satisfaction. To face this competition, a marketing concept can be used, namely experiential marketing, with this concept customers can differentiate between one coffee shop and another because Individuals have the opportunity to acquire firsthand experience employing a sensory, tactile, interactive, relational, and cognitive approach. The primary research technique involved gathering data directly through the distribution of questionnaires to 100 respondents who are customers of Kopitagram Bekasi. Analytical tools such as the Likert scale, Acceptedity test, reliability test, correlation, determination, t-test, and f-test were applied. Based on the outcomes of the conducted analysis, it is deduced that Experiential Marketing, which consists of the Five Senses, Feelings, Thinking and Action variables, has a partial and simultaneous influence on satisfaction with Kopitagram Bekasi.
BEHAVIORAL ECONOMICS IN PUBLIC POLICY: A REVIEW OF NUDGE-BASED INTERVENTIONS AND ECONOMIC OUTCOMES Dadi Kuswandi; Radi Sahara; Sri Wulan Windu Ratih; Wiarsih Febriani
Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i2.2098

Abstract

This study provides a systematic literature review on the application of behavioral economics, particularly the nudge theory, in shaping public policy and influencing economic outcomes. As traditional economic models assume rational decision-making, behavioral approaches challenge this by highlighting systematic biases, heuristics, and cognitive limitations in individual choices. This review synthesizes findings from 50 peer-reviewed articles and policy reports from 2010 to 2024, exploring how nudge-based interventions have been utilized in domains such as taxation, savings, energy conservation, and public health. The study categorizes nudges into types—defaults, simplifications, reminders, and social norm framing—and evaluates their effectiveness across various economic settings. The findings suggest that nudges are cost-effective, scalable, and adaptable, but their long-term impact and ethical considerations remain contested. This paper contributes to the discourse on evidence-based policymaking by offering insights into the design and evaluation of behavioral tools for public governance.
Co-Authors Dadi Kuswandi Radi Sahara Sri Wulan Windu Ratih