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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)
Rilie Tirza Liliroyor Sagai
Universitas Kristen Indonesia Tomohon
Decision Sciences, Operations Research & Management

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ANALYZING FINANCIAL PERFORMANCE OF STOCKS LISTED IN IDX (A PRE AND POST IPO OF ASTRA INTERNATIONAL, TBK.) Rilie Tirza Liliroyor Sagai
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

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Abstract

The aim of this research is about review whether the IPO (Initial Public Offering) influence significantly to Astra International or not by analyzing the differences of Pre and Post IPO in period 3 years ago and after. Furthermore to accomplish this research, better to describe detail about the company and analyze the financial performance by using financial performance ratio such as such as current ratio, acid-test ratio, average collection period, account receivable turnover ratio, inventory turnover, return on assets, Operating income return on investment (OIROI), operating profit margin, net profit margin, total asset turnover, fixed assets turnover, debt ratio, times interest earned, and return on common equity, current ratio, acid-test ratio, average collection period, account receivable turnover ratio, inventory turnover, return on assets, Operating income return on investment (OIROI), operating profit margin, net profit margin, total asset turnover, fixed assets turnover, debt ratio, times interest earned, and return on common equity. The sample ini this research is of this research is the years of financial consolidation data that is 3 years before and 3 years after. That means the sample size in 1987-1993. This research is using matched-pairs test for related samples requires. The results are, There is a changing in financial system of Astra International before and after going public. It drives the company to ,make a decision for go public and clears that Astra International went public in 1990. The main result is, the post IPO is better than pre IPO, it is showed by the averaging of each financial performance as independent variables. Moreover, the graph of the financial ratios showed fluctuate but tend to go uptrend.   Keywords : IPO, financial performance ratios. 
KEPERCAYAAN DARING PEMEDIASI KONTEN DALAM MEMPENGARUHI NIAT BELI DI FACEBOOK Priskila Gissela Marlia Walangitan; Rilie Tirza Liliroyor Sagai
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.51246

Abstract

Abstract: Social commerce can be explained as a trading activity mediated by social media, which has emerged as a recent innovation in e-commerce. Facebook has developed the concept of social commerce on its platform. This research aims to determine the effect of content on purchase intentions on Facebook, where initial trust and ongoing trust are mediating variables in people of Manadonese descent, with a total sample of 162 respondents. This research uses quantitative methods using SEM-PLS. Based on the findings of this research, content quality influences bold purchase intentions on Facebook, and bold trust, which consists of initial trust and ongoing trust, partially mediates content on purchase intentions. So, business actors dare not only improve the quality of content but also need to build online trust, namely initial trust and ongoing trust to increase purchasing intentions.   Abstrak:  Perdagangan social dapat dijelaskan sebagai suatu aktivitas perdagangan yang dimediasi oleh media sosial, yang muncul sebagai inovasi terkini dalam e-commerce. Facebook telah mengembangkan konsep perdagangan sosial di platformnya. Penelitian ini bertujuan untuk mengetahui pengaruh konten terhadap niat beli di facebook dimana kepercayaan awal dan kepercayaan berkelanjutan sebagai variable mediasi pada orang keturunan manado, dengan total sampel sebanyak 162 Responden. Penelitian ini menggunakan metode kuantitatif dengan menggunakan SEM-PLS. Berdasarkan temuan penelitian ini kualitas konten berpengaruh terhadap niat beli secara daring di Facebook juga kepercayaan daring yang terdiri dari kepercayaan awal dan kepercayaan berkelanjutan memediasi secara parsial konten terhadap niat beli. Sehingga, para pelaku usaha daring tidak hanya meningkatkan kualitas konten situs namun perlu membangun kepercayaan online yaitu kepercayaan awal dan kepercayaan berkelanjutan untuk meningkatkan niat beli.  
PENGARUH BAURAN PEMASARAN DAN CITRA MEREK TERHADAP MINAT BELI YANG DIMEDIASI OLEH EFEK PAMER PADA MOBIL LISTRIK WULING DI KUMALA MANADO Mevander Mark Muntu; Bernard T Widjaja; Saparso; Sagai, Rilie Tirza Liliroyor
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.60627

Abstract

This study examines the influence of the marketing mix and brand image on purchase intention, with conspicuous consumption (Veblen Effect) as a mediating variable, in the case of Wuling electric vehicles (EVs) in Kumala Manado. The research is motivated by the growing competition in the automotive industry, particularly for new entrants such as Wuling Motors, and the unique consumer behavior in North Sulawesi, which emphasizes social status and prestige in purchasing decisions. Using a quantitative approach, the study surveyed 100 respondents to analyze the relationships between the variables. Structural Equation Modeling (SEM) with SmartPLS was employed to test the hypotheses. The results indicate that the marketing mix (product, price, place, and promotion) positively influences purchase intention both directly and through the Veblen Effect. Likewise, brand image significantly affects purchase intention and is also mediated by the Veblen Effect. The findings suggest that consumers in Manado are influenced not only by product attributes and brand perception but also by the desire to showcase social status through their purchases.
Co-Authors Bernard T Widjaja Mevander Mark Muntu Saparso Walangitan, Priskila Gissela Marlia