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The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car) Soegeng Wahyoedi; Saparso; Miki Effendi
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.296

The development of environmentally friendly vehicles is currently a global trend among car manufacturers. This is in addition to being triggered by regulations from countries that have committed in the 2016 Paris agreement to reduce greenhouse gas emissions and save fossil-based fuels that will run out, considering that fossil fuels are a type of non-renewable natural resource. For this reason, the global automotive industry has begun to produce electric cars, which are referred to as renewable energy sources, and to reduce carbon emissions. Because this electric car is a new product, researchers are interested in knowing how someone is buying an electric car. One of the elements that influence a person's buying interest is the price. Besides the price, buying interest is also influenced by promotion. With the proper promotion, it can encourage people to buy. Therefore, this study wanted to examine the effect of price and promotion on buying interest mediated by brand image. Sampling using non-probability sampling and purposive sampling with criteria for the general public living in Jabodetabek who already have a car and can buy a car. Data analysis in this study used a Structural Equation Modeling (SEM) approach based on Partial Least Square. This study found that price, promotion, and brand image had a significant and positive effect on buying interest. Brand image mediates significantly and positively the relationship between price and promotion on purchase intention.

PENGARUH PRODUK, HARGA, DAN KUALITAS PELAYANAN SPBU TERHADAP MINAT BELI ULANG BBM JENIS PERTAMAX YANG DIMEDIASI OLEH KEPUASAN KONSUMEN DI KABUPATEN TALAUD Korayan, Jeremi Zefanya; Haryono, Budi; Saparso
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.57224

Fuel is a commodity that plays a very important role in the Indonesian economy. The increasing need for fuel is closely related to economic development and increasing population. This research seeks to identify the factors that influence the interest in purchasing Pertamax fuel through determining the research objective, namely to determine the influence of product, price and service quality at petrol stations on interest in repurchasing Pertamax fuel, mediated by consumer satisfaction in Talaud Regency. The research method used is a quantitative method with a survey questionnaire. The respondents to this research were 120 Pertamax fuel consumers in Talaud Regency. In this research, the data was analyzed using the variance-based Structural Equation Model (SEM) method, namely Partial Lest Square (PLS). The results of this research prove that product, price, service quality and consumer satisfaction have a significant positive effect on interest in repurchasing Pertamax fuel in Talaud Regency. In this research, consumer satisfaction is the most dominant variable in influencing consumers repurchase interest. Consumer Satisfaction is not only a variable that directly influences Repurchase Intention, but is also proven to be able to contribute in mediating the influence of other independent variables on Repurchase Intention for Pertamax BBM. The second variable that also dominantly influences consumers' repurchase interest is product. Consumers evaluate products based on expectations of performance, benefits and quality. Products also contribute indirect influence through the mediation of Consumer Satisfaction in influencing Repurchase Intention. The third variable that has an influence on consumer repurchase interest is service quality. The quality of gas station service is an important aspect evaluated by consumers. In this research, price is the last variable that influences repurchase interest in Pertamax fuel. In fact, the direct influence of Price on Repurchase Intention is not greater than the indirect influence of Price on Repurchase Intention through the mediation of Consumer Satisfaction. Keywords: Product, Price, Service Quality, Consumer Satisfaction, Repurchase Intention

PENGARUH BAURAN PEMASARAN DAN CITRA MEREK TERHADAP MINAT BELI YANG DIMEDIASI OLEH EFEK PAMER PADA MOBIL LISTRIK WULING DI KUMALA MANADO Mevander Mark Muntu; Bernard T Widjaja; Saparso; Sagai, Rilie Tirza Liliroyor
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.60627

This study examines the influence of the marketing mix and brand image on purchase intention, with conspicuous consumption (Veblen Effect) as a mediating variable, in the case of Wuling electric vehicles (EVs) in Kumala Manado. The research is motivated by the growing competition in the automotive industry, particularly for new entrants such as Wuling Motors, and the unique consumer behavior in North Sulawesi, which emphasizes social status and prestige in purchasing decisions. Using a quantitative approach, the study surveyed 100 respondents to analyze the relationships between the variables. Structural Equation Modeling (SEM) with SmartPLS was employed to test the hypotheses. The results indicate that the marketing mix (product, price, place, and promotion) positively influences purchase intention both directly and through the Veblen Effect. Likewise, brand image significantly affects purchase intention and is also mediated by the Veblen Effect. The findings suggest that consumers in Manado are influenced not only by product attributes and brand perception but also by the desire to showcase social status through their purchases.

PENGARUH KUALITAS PRODUK, PROSES, & PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMODERASI KETERAMPILAN TENAGA PENJUAL PADA APLIKASI DIGITAL “KAWAN CUSTOMER” PT WOM FINANCE TBK CABANG DAAN MOGOT Roland Andi Setia; Bernard T. Widjaja; Saparso
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.719

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, proses, dan promosi terhadap keputusan pembelian pada aplikasi digital "KAWAN Customer" PT WOM Finance Tbk Cabang Daan Mogot, dengan keterampilan tenaga penjual sebagai variabel moderasi. Metode penelitian menggunakan pendekatan kuantitatif dengan analisis data berbasis uji statistik. Hasil penelitian menunjukkan bahwa kualitas produk dan proses berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai P Values masing-masing 0.000 dan 0.009. Namun, promosi tidak memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai path coefficient 0.531. Keterampilan tenaga penjual tidak memoderasi hubungan antara kualitas produk dan keputusan pembelian (P Values 0.546), namun memiliki peran moderasi positif yang signifikan pada hubungan antara proses dan keputusan pembelian (P Values 0.006), serta promosi dan keputusan pembelian (P Values 0.002). Dengan demikian, peningkatan kualitas produk dan proses yang baik dapat langsung meningkatkan keputusan pembelian, sementara efektivitas promosi dapat diperkuat dengan keterampilan tenaga penjual yang memadai.

PENGARUH KUALITAS PRODUK, PROSES, & PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMODERASI KETERAMPILAN TENAGA PENJUAL PADA APLIKASI DIGITAL “KAWAN CUSTOMER” PT WOM FINANCE TBK CABANG DAAN MOGOT Roland Andi Setia; Bernard T. Widjaja; Saparso
Journal of Social and Economics Research Vol 6 No 2 (2024): JSER, December 2024
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v6i2.719

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, proses, dan promosi terhadap keputusan pembelian pada aplikasi digital "KAWAN Customer" PT WOM Finance Tbk Cabang Daan Mogot, dengan keterampilan tenaga penjual sebagai variabel moderasi. Metode penelitian menggunakan pendekatan kuantitatif dengan analisis data berbasis uji statistik. Hasil penelitian menunjukkan bahwa kualitas produk dan proses berpengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai P Values masing-masing 0.000 dan 0.009. Namun, promosi tidak memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai path coefficient 0.531. Keterampilan tenaga penjual tidak memoderasi hubungan antara kualitas produk dan keputusan pembelian (P Values 0.546), namun memiliki peran moderasi positif yang signifikan pada hubungan antara proses dan keputusan pembelian (P Values 0.006), serta promosi dan keputusan pembelian (P Values 0.002). Dengan demikian, peningkatan kualitas produk dan proses yang baik dapat langsung meningkatkan keputusan pembelian, sementara efektivitas promosi dapat diperkuat dengan keterampilan tenaga penjual yang memadai.

The Influence of Communication and Work Discipline of Doctors on Loyalty Mediated by Patient Satisfaction at the Pediatric Polyclinic of RSHMCB Wijaya, Arry; TJ, Hery Winoto; Saparso
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 5 No. 2 (2025): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v5i2.321

The decline in patient visits at the Pediatric Polyclinic of RSHMCB is influenced by issues related to doctor communication and discipline. This study aims to examine the effect of doctor communication and discipline on patient loyalty, with patient satisfaction as a mediating variable. To analyze the effect of doctor communication and discipline on patient loyalty, with satisfaction as a mediator. This study uses a quantitative survey approach with 95 respondents. Data were collected using questionnaires and analyzed with Partial Least Square (PLS). Doctor communication significantly affects loyalty (p = 0.000) and patient satisfaction (p = 0.028). Discipline significantly affects satisfaction (p = 0.000) but does not directly affect loyalty (p = 0.922). Patient satisfaction mediates the relationship between discipline and loyalty (p = 0.027). Doctor communication and discipline affect patient satisfaction, which in turn increases patient loyalty. Hospitals should improve doctor communication and discipline to enhance patient loyalty

THE EFFECT OF PATIENT EXPERIENCE AND PRICE FAIRNESS ON MEDIATED REVISIT INTENTION BY OUTPATIENT PATIENT SATISFACTION AT ABDUL RADJAK HOSPITAL, SALEMBA Julianty Arisandi Nasution; Saparso; Wani Devita Gunardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 3 (2025): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i3.683

The purpose of this study is to analyze the influencepatient experience and price fairness on revisit intention with patient satisfaction as a mediating variable. The research method used is quantitative with a survey approach. Data were collected through questionnaires filled out by outpatients at Abdul Radjak Salemba Hospital. The measurement scale used in the questionnaire was the Likert Scale. The research sample consisted of 170 patients and was selected using a purposive sampling technique. The data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM). Based on the results of the direct effect hypothesis test, it shows that patient experience and price fairness have a positive and significant effect on revisit intention, patient experience and price fairness have a positive and significant effect on patient satisfaction, patient satisfaction has a positive and significant effect on revisit intention. The results of the indirect effect hypothesis test show that patient experience and price fairness have a positive and significant effect on revisit intention through patient satisfaction. Suggestions for the management of Abdul Radjak Salemba Hospital in an effort to increase revisit intention in outpatients by paying attention to patient experience factors, price fairness, and satisfaction.

Respon Pertumbuhan dan Hasil Selada (Lactuca sativa) terhadap Aplikasi Pupuk Hayati Bio-P60 dan Bio-T10 Wilujeng Hidayati; Saparso; Sevirasari, Nindy
Agriprima : Journal of Applied Agricultural Sciences Vol 9 No 2 (2025): SEPTEMBER
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/agriprima.v9i2.770

Hidroponik menjadi teknik budidaya yang banyak digunakan dalam praktik pertanian perkotaan karena mudah penerapannya dan cocok untuk wilayah minim lahan. Pemilihan sistem hidroponik penting dipertimbangkan menyesuaikan karakteristik sumber daya. Namun dalam budidaya hidroponik terkadang ditemui kendala karena kurang nutrisi maupun adanya serangan penyakit busuk akar. Pupuk hayati menjadi salah satu solusi mengatasi hal terebut dengan memanfaatkan mikroorganisme yang dapat bersimbiosis dengan tanaman. Penelitian ini bertujuan untuk mendapatkan kombinasi perlakuan sistem hidroponik dan jenis pupuk hayati yang menghasilkan selada terbaik. Penelitian dirancang menggunakan Rancangan Acak Lengkap Faktorial yang terdiri dari dua faktor yaitu sistem hidroponik (Wick dan NFT) dan pupuk hayati (tanpa pupuk hayati, Bio-P60 dan Bio-T10) sehingga didapatkan 6 kombinasi perlakuan. Data dianalisis menggunakan analisis sidik ragam (α=5%) dan jika beda nyata data dianalisis lanjut menggunakan uji beda nyata jujur (α=5%). Hasil menunjukkan bahwa sistem hidroponik tidak berpengaruh terhadap tinggi tanaman, jumlah daun, luas daun, dan bobot ekonomis selada. Namun, pupuk hayati Bio-T10 menghasilkan luas daun tertinggi. Aplikasi Bio-T10 dan Bio-P60 meningkatkan bobot biologis dan bobot ekonomis selada dibandingkan tanpa perlakuan pupuk hayati. Hasil terbaik yang disarankan untuk praktik pertanian perkotaan adalah penggunaan sistem Wick sederhana yang dikombinasikan dengan aplikasi Bio-T10.

The Role Of Brand Image In Mediating Service Quality And Promotion Towards Decisions To Buy Car On Credit In The Covid-19 Period (Study Case At Pt Maybank Indonesia Finance Dki Jakarta And Tangerang Branch) Saparso; Soegeng Wahyoedi; Santoso
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.353

This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.

The effect of microorganisms, manure, and citronella on the Pb and Cd content in heavy metal-contaminated soil and potato yields Tamad; Maryanto, Joko; Saparso; Kurniawan, Ruli Eko Kusuma; Surono; Hanifa, Hana; Leana, Ni Wayan Anik; Amar, Haidar; Raharjo, Hardi Rahmat
Journal of Degraded and Mining Lands Management Vol. 13 No. 2 (2026)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15243/jdmlm.2026.132.10039

The Dieng region in Central Java, Indonesia, is a major horticulture commodities center, covering approximately 3,000 hectares of Andisols. Since the 1980s, long-term use of organic and inorganic fertilizers as well as pesticides has led to the accumulation of heavy metals, such as lead (Pb) and cadmium (Cd). Pb contents in Andisols generally remain below the Environmental Protection Agency (EPA) standard, except in Sikunang, and Cd exceeds the standard in both Sembungan and Jojogan Wonosobo. In potato tubers, Pb content exceeds the SNI 7378-2009 threshold in Wonosobo and Pekasiran Banjarnegara, while tubers from other areas are below standard. The Cd content in tubers from Jojodan and Kalilembu Wonosobo, as well as Pekasiran and Kepakisan Banjarnegara, also surpasses the standard, but in other areas, it is below standard. The use of remediators composed of chicken manure enriched with Pseudomonas sp, Dark Septate Endophytes (DSE), and Citronella (Cymbopogon nardus) as phytoremediators reduced Pb and Cd levels in both soil and potato tubers. Therefore, the best remediation strategy for mitigating heavy metal contamination included the combination of Pseudomonas sp., DSE, and citronella. These treatments did not significantly affect potato yield. The correlation among variables shows that Pb and Cd levels in potato tubers were influenced by the respective soil concentrations. However, no correlation was observed between soil heavy metal content and tuber yield.

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