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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen
Selvia Luwinda
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Economics, Econometrics & Finance Other

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Pengaruh Brand Equity Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Solo Tegar Alfis Ramadhan; Frendika Yusuf Putra Nugraha; Fatin Navi Cahyati; Selvia Luwinda; Erinna Dian Rahmayanti; Marjam Desma Rahadhini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1178

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity terhadap keputusan pembelian apple iphone pada mahasiswa di solo raya. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan data jenis deskriptif. Metode Sampling Data yang digunakan yaitu Random Sampling. Data diperoleh dari data primer. Teknik analisis data yang digunakan adalah analisis deskriptif, MSI, uji asumsi klasik, analisis linear berganda, uji Hipotesis dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Brand awarness, Brand association, Perceived quality, Brand loyalty secara parsial tidak berpengaruh terhadap keputusan pembelian Apple Iphone di daerah Solo Raya.
PENGENDALIAN KUALITAS PRODUK TEH DENGAN MENGGUNAKAN METODE SIX SIGMA DMAIC PADA PT. CANDI LOKA DI JAMUS NGAWI JAWA TIMUR Selvia Luwinda; Erni Widajanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2032

Abstract

PT Candi Loka in Jamus is a private company engaged in large-scale tea production. The purpose of this study was to determine the sigma level value in the green tea drying process, to determine the factors that can affect defects, and to identify ways to reduce or minimize the occurrence of defects in the green tea drying process at PT Candi Loka. This study used the Six Sigma and Failure Mode and Effect Analysis (FMEA) methods with the DMAIC (Define, Measure, Analyze, Improve, Control) stages used to improve the quality of the green tea drying process at PT Candi Loka to minimize defects that occur. the results of the DPMO calculation and the sigma value obtained were the overall DPMO process value of 36,500 with a sigma value of 3.299 which means that it takes effort to achieve a sigma value of 6.00 sigma or achieve zero defects. Based on the fishbone diagram, the factors that affect defects are human factors, machine factors, and material factors. Based on the analysis using the FMEA method, it is known that the highest Risk Priority Number (RPN) value for the old failure mode or inappropriate rolling process time is 512, and the decreased performance failure mode is 392.
Co-Authors Erinna Dian Rahmayanti ERNI WIDAJANTI Fatin Navi Cahyati Frendika Yusuf Putra Nugraha Marjam Desma Rahadhini Tegar Alfis Ramadhan