Garuda - Garba Rujukan Digital

PENGARUH ORIENTASI PASAR, INOVASI PRODUK DAN INKLUSI KEUANGAN TERHADAP KINERJA UKM Retno Setyowati; Marjam Desma Rahadhini; Aris Eddy Sarwono
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3311

This study aims to analyze the effect of market orientation, product innovation and financial inclusion on the performance of SMEs. This research is a survey research. The population of this research is striated weaving UKM in Mlese Village, Cawas, Klaten. Collecting data using a questionnaire. The sampling technique used the accidental sampling method, namely the striated weaving UKM in Mlese Village, Cawas, Klaten. The sample is 114 respondents. The validity test uses the Pearson correlation product moment, and Cronbach's Alpha for reliability testing. Data analysis used multiple linear regression. The results show that market orientation has a significant effect on the performance of SMEs, product innovation has a significant effect on the performance of SMEs, and financial inclusion has a significant effect on the performance of SMEs. Keywords: financial inclusion; product innovation; SME performance; market orientation

Pengaruh Brand Equity Terhadap Keputusan Pembelian Iphone Pada Mahasiswa Solo Tegar Alfis Ramadhan; Frendika Yusuf Putra Nugraha; Fatin Navi Cahyati; Selvia Luwinda; Erinna Dian Rahmayanti; Marjam Desma Rahadhini
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 16 No 1 (2023): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v16i1.1178

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity terhadap keputusan pembelian apple iphone pada mahasiswa di solo raya. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan data jenis deskriptif. Metode Sampling Data yang digunakan yaitu Random Sampling. Data diperoleh dari data primer. Teknik analisis data yang digunakan adalah analisis deskriptif, MSI, uji asumsi klasik, analisis linear berganda, uji Hipotesis dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Brand awarness, Brand association, Perceived quality, Brand loyalty secara parsial tidak berpengaruh terhadap keputusan pembelian Apple Iphone di daerah Solo Raya.

Pengaruh Kualitas Pelayanan Dan Persepsi Harga Terhadap Kepuasan Konsumen Say Story House Di Surakarta Bagas Priyatama; Yhuyati Yhuyati; Indah Safitri; Amelia Laras Ati Kurniawan; Siwi Dyah Ayu Sukmawati; Marjam Desma Rahadhini
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19717

Bisnis kuliner Say Story merupakan sebuah tempat kuliner yang menjual makanan dan minuman masa kini, dengan produk yang bervariasi dan beragam. Laporan mini riset ini dibuat dengan tujuan untuk signifikansi pengaruh kualitas pelayanan terhadap kepuasan konsumen Say Story di Surakarta dan untuk menganalisis signifikansi persepsi harga terhadap kepuasan konsumen Say Story di Surakarta. Penelitian ini menggunakan jenis penelitian kualitatif dan kuantitatif. Sumber data yang digunakan adalah dengan perolehan data berupa data primer dandata sekunder. Populasi dalam penelitian ini adalah beberapa konsumen Say Story. Sampel dalam penelitian ini adalah responden konsumen Say Story sejumlah 100 orang dengan pemilihan responden yang dilakukan secara acak dengan teknik purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis regresi linear berganda, uji t, uji F, dan uji koefisien determinasi.Hasil penelitian ini menunjukkan bahwa ada hubungan antara kualitas pelayanan dengan kepuasan konsumen Say Story di Surakarta dan ada hubungan antara persepsi harga dengan kepuasan konsumen Say Story di Surakarta.Hasil uji F diperoleh nilai hitung 56,339 dengan p-value sebesar 0,000 0,05. Hasil uji koefisien determinasi (adjusted R ) sebesar 0,528. Artinya besarnya sumbangan pengaruh variabel kualitas pelayanan (X1), persepsi harga (X2) terhadap kepuasan konsumen (Y) sebesar 52,8%.

Pengaruh Harga, Brand Ambassador Dan Kualitas Produk Terhadap Keputusan Pembelian Ms Glow Muhammad Nur Affandi; Irfan Fadlur Rahman; Resti Laila Giyona; Dita Aldia; Marjam Desma Rahadhini
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 6, No 2 (2023): JIMB - VOLUME 6 NOMOR 2 September 2023
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v6i2.19786

Bisnis Produk Kecantikan saat ini sedang mengalami pertumbuhan di Indonesia mengikuti jumlah populasi yang terus meningkat mendorong pelaku bisnis untuk melakukan segala cara dalam memasarkan produknya. Konsumen memilih produk dengan mempertimbangkan berbagai faktor seperti Harga, Brand Ambassador, Kualitas Produk dalam melakukan Keputusan pembelian produk kecantikan. Tujuan penelitian ini adalah untuk mengetahui apakah Harga, Brand Ambassador dan Kualitas Produk memiliki pengaruh terhadap Keputusan Pembelian skincare Ms Glow. Metode dalam penelitian ini kuantitatif. Teknik pengambilan sampel adalah purposive sampling dan analisa data dilakukan secara deskriptif dan inferensial. Pendekatan analisis dengan SPSS versi 26. Hasil penelitian membuktikan bahwa variabel harga, brand ambassador dan kualitas produk berpengaruh langsung terhadap Keputusan pembelian.

Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Warung Ayam Geprek Mas Krisht Pasar Kliwon Puteri Aidhelwies Dewitasari; Korinta Natalia; Bagas Nur Pangestu; Marjam Desma Rahadhini
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4249

Pertumbuhan bisnis di Indonesia memiliki persaingan yang semakin ketat terutama bisnis makanan. Dalam industri makanan, keputusan pembelian konsumen dipengaruhi oleh berapa faktor utama, diantaranya adalah kualitas produk, harga dan kualitas pelayanan. Kualitas produk mencakup rasa, presentasi dan kebersihan makanan, sementara harga menjadi faktor penting dalam persepsi nilai pelanggan. Selain itu, kualitas pelayanan mencakup aspek-aspek seperti kecepatan dan ketepatan layanan, keramahan karyawan dan ketersediaan menu. Tujuan penelitian ini adalah untuk mengetahui kualitas produk, harga, dan kualitas pelayanan terhadap keputusan pembelian pada Warung Ayam Geprek Mas Krisht. Metode pada penelitian ini adalah kuantitatif dengan menyebarkan kuesioner kepada 35 responden. Metode analisis yang digunakan yaitu regresi linear berganda uji asumsi klasik, uji t parsial dan uji f simultan. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan, harga tidak berpengaruh positif dan signifikan, kualitas pelayanan tidak berpengaruh positif dan signifikan terhadap keputusan pembelian pada Warung Ayam Geprek Mas Krisht.

Business Platforms for Fostering Entrepreneurship Among People with Disabilities: Advancing SDG 8 and SDG 10 Mutya Paramita Pratitab; Naili Amalia; Marjam Desma Rahadhini
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.182

Objective: To analyze the role of business in encouraging entrepreneurship and independence for people with disabilities and to identify the factors that support their participation in the labor market. Method: Employing a literature observation method by collecting data from journals, books, and internet sources, which were analyzed using descriptive techniques. Case studies were also conducted on workers with disabilities in three businesses in Surakarta City: Coffeeshop SKA eRCe, Gudang Alfamart, and Matahari Department Store. Results: The findings indicate that formal education and basic IT skills facilitate the entry of people with disabilities into the job market. Institutional and social service support plays a significant role in providing recommendations and job placement. In addition, companies committed to inclusion and empowerment of people with disabilities experience improved performance and increased revenue. Novelty: Demonstrating the role of business as an effective platform for fostering entrepreneurship and economic independence among people with disabilities. By highlighting the mutual benefits of disability inclusion for both employees and organizations including improved well-being, economic contribution, organizational performance, and business reputation the study provides empirical evidence supporting SDG 8 (Decent Work and Economic Growth) through inclusive employment and entrepreneurship, as well as SDG 10 (Reduced Inequalities) by promoting equitable participation in economic activities.

Business Platforms for Fostering Entrepreneurship Among People with Disabilities: Advancing SDG 8 and SDG 10 Mutya Paramita Pratitab; Naili Amalia; Marjam Desma Rahadhini
Journal of Current Studies in SDGs Vol. 2 No. 2 (2026): June
Publisher : Sekolah Tinggi Agama Islam Sabilul Muttaqin Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63230/jocsis.2.2.182

Objective: To analyze the role of business in encouraging entrepreneurship and independence for people with disabilities and to identify the factors that support their participation in the labor market. Method: Employing a literature observation method by collecting data from journals, books, and internet sources, which were analyzed using descriptive techniques. Case studies were also conducted on workers with disabilities in three businesses in Surakarta City: Coffeeshop SKA eRCe, Gudang Alfamart, and Matahari Department Store. Results: The findings indicate that formal education and basic IT skills facilitate the entry of people with disabilities into the job market. Institutional and social service support plays a significant role in providing recommendations and job placement. In addition, companies committed to inclusion and empowerment of people with disabilities experience improved performance and increased revenue. Novelty: Demonstrating the role of business as an effective platform for fostering entrepreneurship and economic independence among people with disabilities. By highlighting the mutual benefits of disability inclusion for both employees and organizations including improved well-being, economic contribution, organizational performance, and business reputation the study provides empirical evidence supporting SDG 8 (Decent Work and Economic Growth) through inclusive employment and entrepreneurship, as well as SDG 10 (Reduced Inequalities) by promoting equitable participation in economic activities.

Analisis Customer Experience Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian BakulBuah.id Surakarta Tanding Niken Sukasih; Salsabila Putri Nur Khasanah; Marjam Desma Rahadhini
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10532

Penelitian ini bertujuan untuk menganalisis hubungan antara Customer Experience dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian konsumen BakulBuah.id di Surakarta. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan jumlah responden sebanyak 70 orang yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner yang telah diuji validitas dan reliabilitasnya menggunakan korelasi Pearson dan Cronbach’s Alpha. Hasil uji menunjukkan bahwa seluruh item instrumen valid dan reliabel. Analisis data dilakukan dengan uji Chi-Square untuk mengetahui hubungan antar variabel. Hasil pengujian menunjukkan bahwa terdapat hubungan yang signifikan antara Customer Experience dengan Keputusan Pembelian (p < 0,001), serta antara e-WOM dengan Keputusan Pembelian (p < 0,001). Temuan ini menunjukkan bahwa pengalaman pelanggan yang baik serta informasi yang diperoleh melalui e-WOM dapat memengaruhi tingkat keputusan pembelian konsumen. Dengan demikian, perusahaan perlu meningkatkan kualitas layanan pelanggan dan mendorong ulasan positif secara daring sebagai bagian dari strategi pemasaran digital. Upaya ini diharapkan mampu mendorong peningkatan keputusan pembelian serta loyalitas pelanggan secara berkelanjutan.

Pengaruh Kemudahan Penggunaan, Manfaat dan Risiko Terhadap Keputusan Penggunaan QRIS pada Mahasiswa UNISRI Surakarta Mayang Segari; Marjam Desma Rahadhini
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/kv28t116

QRIS as a digital transaction tool emerged in response to technological developments and the need to increase efficiency and inclusiveness in the payment system. Along with technological advances and digitalization trends, the use of digital payments is increasing. QRIS facilitates digital transactions in a fast and efficient way, allowing payments through QR code scanning without cash or cards. The advantages include convenience, security, and financial inclusion, although there is a risk of personal data leakage and misuse of transactions if users are not careful. This study is a quantitative study that examines the influence of ease of use, benefits, and risks on the decision to use QRIS, using survey methods and primary data from questionnaires given to UNISRI Surakarta students. Sampling technique using proportional stratified random sampling technique is used to calculate the proportion of the number of samples in a non-homogeneous and stratified population, so that the number of samples becomes proportional based on the grouping of students as many as 100 respondents. Instrument testing is carried out through validity and reliability tests. In addition, a classical assumption test is carried out which includes multicollinearity, autocorrelation, heteroscedasticity, and normality tests. Data analysis was carried out using descriptive analysis, multiple linear regression with moderating variables, as well as t-test, F-test, R2 test, and moderation test. The results of the study indicate that 1) ease of use has been shown to have a significant influence on the decision to use QRIS among UNISRI Surakarta students. 2) The benefits of using QRIS have been shown to have a significant influence on the decision to use QRIS among UNISRI Surakarta students. 3) The risk of using QRIS has been shown to have a significant influence on the decision to use QRIS among UNISRI Surakarta students.

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