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All Journal Jurnal Cakrawala Ilmiah
Malvin Agustino
Program Studi Manajemen, Universitas Internasional Batam
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS STRATEGI SOCIAL MEDIA MARKETING DI INSTAGRAM RAJA PARFUM Malvin Agustino; Yulia Herman; Rezky Dwiham Ginting; Anggun Dea Ananda; Annisya Mega Dwi Handayani; Antony Sentoso
Jurnal Cakrawala Ilmiah Vol. 2 No. 10: Juni 2023
Publisher : Bajang Institute

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Abstract

In the advanced digital era, social media marketing strategies have become the key to promoting brands and products on Instagram. Raja Parfum needs to develop an effective marketing strategy by understanding the target market and characteristics of Instagram users. Appealing visual content can enhance brand attractiveness, while understanding Instagram's algorithms and features helps maximize marketing potential. User interaction and engagement are important for building strong relationships, and performance analysis aids in evaluating strategies. Raja Parfum's Instagram account needs to enrich content variety and actively interact to enhance follower engagement and brand presence.
Co-Authors Anggun Dea Ananda Annisya Mega Dwi Handayani Rezky Dwiham Ginting Sentoso, Antony Yulia Herman