Nabila Nikmatul Laeli
Universitas Islam Negeri Walisongo Semarang

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A Popular Culture Phenomenon Of Fear Missing to Karen's Diner Restaurant Brainstorming Based on Harjani Hefni’s Perspective in Islamic Communication Nabila Nikmatul Laeli; Zhila Jannati
Jurnal Komunikasi Islam dan Kehumasan (JKPI) Vol. 7 No. 1 (2023): Jurnal Komunikasi Islam dan Kehumasan (JKPI)
Publisher : Program Studi Komunikasi dan Penyiaran Islam UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jkpi.v7i1.18465

Abstract

The aim of this research was to find out western popular culture that could cause Fear of Missing Out to social media users regarding the brainstorming carried out by Karen's Diner Restaurant in branding food and drinks. This research used Hefni Harjani's Islamic communication theory with a qualitative descriptive research and uses data collection techniques as participant observers, through Instagram media on the Reels Instagram section. The results found in this research were the brainstorming process carried out by Karen's Diner Restaurant which deliberately used the concept of cultural differences, which were contradictory or binary opposition which viewed that differences were fundamental to all languages and thoughts so that the term “fear of missing out” or known as fomo. These cultural differences, of course, make a bad culture that was not in accordance with the concept of communication science which was applied through the Al-Quran from the perspective of Hefni Harjani. Also in this research, it was found that the brainstorming conducted by Karen's Diner was very influential in changing the behavior of people who visited, thereby creating a new trend with the term fomo towards the community because of the help from influencers.
Elite Monopoly: Provisions Before The General Election Nabila Nikmatul Laeli; Arini Dina Kamala; Zhila Jannati
Jurnal Komunikasi Islam dan Kehumasan (JKPI) Vol. 7 No. 2 (2023): Jurnal Komunikasi Islam dan Kehumasan (JKPI)
Publisher : Program Studi Komunikasi dan Penyiaran Islam UIN Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jkpi.v7i2.20935

Abstract

When the general election day is upcoming, the media outset to actively fulfill the news headline with political issues, especially presidential candidates. One of them is the monopoly game a new concept of political talk that has been presented by media for a long time. This phenomenon is interesting and recorded high responses from public as spectator in the comments column since it was uploaded. Hence, the researcher determine to analyze the audiences’ responses to media creativity in creating renewal of discussion patterns by using descriptive qualitative approach and Struat Hall's reception theory. The descriptive analysis was formulated based on literature review of media sources and related literature. The results of the analysis show that the creative presentation of political education through the media attracts public interest in supporting the upcoming election day which is the goals of Indonesian democracy.