Garuda - Garba Rujukan Digital

Nurul Fadhilah

Universitas Islam Negeri Sultan Aji Muhammad Idris

Author-ID : 6247193

Religion Economics, Econometrics & Finance Social Sciences

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Bentuk-Bentuk Pemberdayaan Ekonomi pada Pondok Pesantren Modern Al Muttaqien Balikpapan Muhammad Irawan; Darmawati Darmawati; Nurul Fadhilah; Yovanda Noni
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.1, JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

The concept of pesantren economic empowerment carried out by the Al Muttaqien Islamic Boarding School in Balikpapan is the ability and skill of the pesantren in utilizing its potential and efforts to run a business process through business units. With the aim of creating a spirit of independence for Islamic boarding schools. Therefore, this study aims to find out what forms of economic empowerment are carried out by the Al Muttaqien Islamic boarding school in Balikpapan, as well as to find out what the benefits of economic empowerment are to the operational continuity of the pesantren, and to find out the supporting and inhibiting factors. Methodologically, this research uses qualitative research procedures. By using this type of descriptive research. As for data collection techniques using observation, interviews and documentation. And the data analysis techniques used are the reduction of data, the presentation of data and the drawing of conclusions. Al Muttaqien Islamic boarding school has various forms of economic empowerment working out a unit that is owned: a general contractor & carrier, tour & travel, convection & benefit and sharia cooperative gift Al Muttaqien. There are several benefits successfully achieved from the economic empowerment activity of the boarding house, namely: subsidies on unemployment (SPP) for santri cannot afford, build tools or facilities in order to support the activities of the boarding house and improve the welfare of teachers/employees. Key words: Empowerment, Economics, Boarding School

Pengaruh Daya Tarik Iklan, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli E-Commerce Tokopedia (Studi Kasus Generasi Muslim Millenial di Samarinda) Febri Wulan Sari; Akhmad Nurzaroni; Nurul Fadhilah
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.2, Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Abstrack This research is motivated by the development of E-Commerce in Indonesia is very high because of the tendency of today's people who want easy, fast and practical so that it triggers the growth of the E-Commerce business. To attract consumer buying interest requires a strategy, namely the attractiveness of advertisements to provide complete information. Perception of price to decide consumers to buy in terms of the price of the product that will be received. Product quality is a deep factor that can indicate whether a product has value or not in a consumer's view. This study aims to determine whether the attractiveness of advertising, price perception and product quality affect the purchase intention of Tokopedia e-commerce in Samarinda. The type of research used in this research is quantitative research with an associative approach. This study uses primary data from a questionnaire or questionnaire. The number of samples in this study were 100 respondents from the millennial Muslim generation with a sampling technique, namely the non-probability sampling technique with the purposive sampling method. The analysis technique used is multiple linear regression test consisting of T test, F test, coefficient of determination with SPSS 21 management tool. The results of this study indicate that partially the advertising attractiveness variable has no significant effect on buying interest, besides the price perception variable (X2) has a significant effect on buying interest (Y), and the product quality variable (X3) has a significant effect on buying interest (Y). Then from the calculation results of the simultaneous test of advertising attractiveness, price perception and product quality have a simultaneous effect on the interest in buying e-commerce Tokopedia in Samarinda. Keywords: Advertising Attractiveness, Price Perception, Product Quality, Purchase Interest.

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