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All Journal Borneo Islamic Finance and Economics Journal (BIFEJ)
Darmawati Darmawati
Universitas Islam Negeri Sultan Aji Muhammad Idris
Religion Economics, Econometrics & Finance Social Sciences

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Bentuk-Bentuk Pemberdayaan Ekonomi pada Pondok Pesantren Modern Al Muttaqien Balikpapan Muhammad Irawan; Darmawati Darmawati; Nurul Fadhilah; Yovanda Noni
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.1, JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.097 KB) | DOI: 10.21093/bifej.v0i0.4638

Abstract

The concept of pesantren economic empowerment carried out by the Al Muttaqien Islamic Boarding School in Balikpapan is the ability and skill of the pesantren in utilizing its potential and efforts to run a business process through business units. With the aim of creating a spirit of independence for Islamic boarding schools. Therefore, this study aims to find out what forms of economic empowerment are carried out by the Al Muttaqien Islamic boarding school in Balikpapan, as well as to find out what the benefits of economic empowerment are to the operational continuity of the pesantren, and to find out the supporting and inhibiting factors. Methodologically, this research uses qualitative research procedures. By using this type of descriptive research. As for data collection techniques using observation, interviews and documentation. And the data analysis techniques used are the reduction of data, the presentation of data and the drawing of conclusions. Al Muttaqien Islamic boarding school has various forms of economic empowerment working out a unit that is owned: a general contractor & carrier, tour & travel, convection & benefit and sharia cooperative gift Al Muttaqien. There are several benefits successfully achieved from the economic empowerment activity of the boarding house, namely: subsidies on unemployment (SPP) for santri cannot afford, build tools or facilities in order to support the activities of the boarding house and improve the welfare of teachers/employees. Key words: Empowerment, Economics, Boarding School
Strategi Promosi Periklanan Di Media Sosial Dalam Meningkatkan Pendapatan Client PT. Borneo Digital Marketing Ditinjau Dari Perspektif Ekonomi Islam Nur Fitriyah; Darmawati Darmawati; Tika Parlina
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.2, Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1281.869 KB) | DOI: 10.21093/bifej.v2i2.5090

Abstract

Abstract The background discusses in the current digital era, many business people are competing to market their products or services online through social media networks by advertising. Therefore, promotion strategies through social media are indispensable, both for large and small businesses. The purpose of this study was to determine the advertising promotion strategy on social media carried out by PT. Borneo Digital Marketing in increasing client income of PT. Borneo Digital Marketing and knowing the picture of the sharia economy about advertising promotion strategies on social media in increasing the income of PT. Kalimantan Digital Marketing. This study uses field research to explore data sourced from the research location and is descriptive qualitative, namely research that aims to obtain a complete picture of something being researched. Sources of data are 38 sources from interviews conducted with the CEO, 7 employees and 30 clients of PT. Kalimantan Digital Marketing. Data collection techniques are interviews, observation and documentation. The data analysis technique uses the method according to Miles And Huberman, namely data collection, data reduction, data presentation and data verification. The results of the research are advertising promotion strategies on social media used by PT. Borneo Digital Marketing, namely four specific advertising promotion strategies such as paid media vs organic media strategies, performance strategies, intent strategies, and marketing channel strategies. Judging from the tables and graphs of client income, the four special promotion strategies have been able to increase client income of PT. Borneo Digital Marketing. Islamic economics review of advertising promotion strategies on social media used by PT. Borneo Digital Marketing applies Islamic economic principles such as Tawhid, Morals: Shidiq (true and honest), Tablig (speaking truth), Amanah (trustworthy) and Fathanah (intelligent), Balance, individual freedom and justice. Keywords: Promotion Strategy, Advertising, Social Media, Income, Islamic Economic Perspective
Strategi Bauran Pemasaran Syariah (Studi Kasus Sayuran Hidroponik Hani Farm Samarinda) Muhammad Irfan Zainal Efendi; Darmawati Darmawati; Alias Chandra
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 3, NO.1, JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.596 KB) | DOI: 10.21093/bifej.v3i1.5324

Abstract

The 7P marketing mix strategy is a combination of product, price, promotion, place, people, physical evidence, and process. In each mix has a role to succeed in marketing achievements. In every important marketing mix strategy implemented based on sharia marketing. Hani Farm was founded in 2019 and is a producer of hydroponic vegetables that are cultivated and managed by Islamic boarding schools where students play an active role. Hani Farm was also identified as using a marketing mix strategy, with increased turnover even though there was a decrease when PPKM occurred so it is important to study the marketing mix strategy of Hani Farm Samarinda from a sharia marketing perspective. The research method is qualitative research. Data collection techniques through observation, interviews, and documentation. Data analysis techniques are data reduction, data presentation, then drawing conclusions. Based on the results of Hani Farm Samarinda's marketing mix research from a sharia marketing perspective; Hani Farm's products are vegetables and vegetable delivery services. The price of vegetable products is determined based on market prices and service product tariffs using the average rate in one area of ​​Samarinda City. Promotion is done by sales promotion, publicity, and personal selling. The place is located at the KH Harun Nafsi Islamic boarding school which has easy access to consumers. Human resources are equipped with knowledge and coaching and are supervised by field coordinators at work. The process is carried out following standard rules and the ordering process is made easy to understand and work on. In the marketing mix strategy, Hani Farm has carried it out with sharia marketing values, namely shiddiq, amanah, fathanahtabligh and. As well as the principles of sharia marketing, namely strategy, needs, halal, welfare, and mutual agreement. And the characteristics of sharia marketing are theistic, ethical, realistic, and humanistic.
Co-Authors Alias Chandra Muhammad Irawan Muhammad Irfan Zainal Efendi Nur Fitriyah Nurul Fadhilah Tika Parlina Yovanda Noni