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All Journal International Journal of Management and Business Economics Borneo Islamic Finance and Economics Journal (BIFEJ)
Nur Rahmatullah
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND AWARENESS DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN MUZAKKI MEMBAYAR ZAKAT DI LEMBAGA AMIL ZAKAT DANA PEDULI UMMAT KALIMANTAN TIMUR Muhammad Fachry; Darmawati Darmawati; Fitria Rahmah; Nur Rahmatullah
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 1, NO. 1, JUNI 2021
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.074 KB) | DOI: 10.21093/bifej.v1i1.3237

Abstract

Saat ini, Zakat menjadi salah satu instrumen yang dapat digunakan untuk pemerataan pendapatan. Hal tersebut dapat diwujudkan dengan meningkatkan jumlah penerimaan zakat dilembaga dengan terus melakukan upaya penggalian dana zakat. Di Indonesia terdapat lembaga semi dan non pemerintah yang memiliki wewenang untuk melakukan pengumpulan,  pengolahan dan pendistribusian zakat, Salah Satunya LAZ DPU Kalimantan timur. Dalam rangka untuk mengambil hati para donatur atau muzakki, LAZ DPU Kalimantan Timur haruslah dikenal oleh masyarakat. Salah satu cara yang digunakan perusahaan untuk memperkenalkan mereknya dan mengukur keberadaan merek di pasar dapat diketahui dengan ekuitas merek. Ekuitas merek tidak terlepas dari beberapa dimensi yaitu brand awareness dan perceived quality. Pengaruh brand awareness dan perceived quality sangat penting karena dengan adanya brand awareness masyarakat akan dapat mengenal dan mengingat kembali LAZ DPU Kalimantan Timur dan dengan adanya persepsi kualitas terhadap keseluruhan suatu produk atau jasa dapat menentukan nilai dari produk atau jasa tersebut dan berpengaruh secara langsung terhadap keputusan membayar zakat mereka terhadap LAZ DPU Kalimantan Timur jika mereka ingin berzakat. Tujuan dari penelitian ini untuk mengetahui pengaruh brand awareness dan perceived quality terhadap keputusan muzakki membayar zakat baik secara parsial maupun simultan.Jenis Penelitian ini adalah penelitian kuantitatif. Responden dalam penelitian ini adalah muzakki di LAZ DPU Kalimantan Timur. Teknik pengambilan sampel menggunakan pendekatan accidental sampling dengan jumlah sampel 94 dari 1748 populasi. Teknik pengumpulan data menggunakan angket skala Likert, dan dokumentasi. Teknik analisa data menggunakan uji regresi linier berganda.Berdasarkan hasil penelitian diketahui bahwa variabel brand awareness dan variabel perceived quality  berpengaruh signifikan terhadap keputusan muzakki membayar zakat di lembaga amil zakat dana peduli ummat Kalimantan Timur baik secara parsial maupun secara simultan.
Analisis Strategi Penghimpunan Dana Bantuan Sosial Yayasan Damai Aqsha Samarinda Pada Masa Sebelum dan Saat Pandemi Syahrul Ramadhan; Alfitri Alfitri; Nur Rahmatullah
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 2, NO.2, Desember 2022
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.756 KB) | DOI: 10.21093/bifej.v2i2.4845

Abstract

The condition of the Aqsa Damai Foundation, whose purpose is to contribute to outside Indonesia, is still able to exist despite the Covid-19 pandemic. The study aims to understand the strategy of the Aqha Samarinda Damai Foundation in conessllecting social assistance funds before and during the pandemic, as well as knowing the influencing factors in implementing strategies for collecting social assistance funds during the pandemic.In this study, the research used qualitative research method using descriptive research. This is because the data collected is in the form of words, pictures and not numbers. Data collection techniques using observation, interviews and documentation. And the data analysis techniques used are data reduction, data presentation and conclusion drawing.The results of this study indicate that the strategy for collecting social assistance funds is in the form of Direct fundraising and Indirect fundraising. The Direct Fundraising methods implemented include Daulah Sheikh/Sheikho, Cheerful Fairy Tales, Charity Concerts, Watch Together, Boar Tunas Collection, Commitment Cards, Establishment of Outlets, work partners, and account transfers, while the Indirect Fundraising method is through WhatsApp, Instagram , facebook, tiktok and twitter. Supporting factors for the implementation of the various prepared strategies are Indonesia's attitude of always helping Palestine, achieving feedback from the activities carried out, quality services and appreciation for donors, educated people, professional human resources, quality amil quality, strategic location of institutions and innovation. from the institution. Meanwhile, the inhibiting factors that affect the fundraising strategy are the COVID-19 pandemic, the difficulty of obtaining activity permits and innovations that must always be prepared. Keywords: Strategy, Collection, Social Assistance Fund, Pandemi.
The Influence Of Problem Financing and Liquidity On The Profitability Of Sharia Business Units (Period 2018-2022) Ilham Saleh; Norvadewi; Nur Rahmatullah
International Journal of Management and Business Economics Vol. 2 No. 1 (2023): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i1.466

Abstract

The research used in this research is a quantitative method, the data used is secondary data, namely quarterly financial reports for the 2018-2022 period obtained from the official OJK (Financial Services Authority) website. The population in this study is Sharia Business Units in Indonesia and the sample uses porposive sampling so that there are 3 Sharia Business Units as samples, namely PT Bank Tabungan Negara, PT BPD Yogyakarta, and PT BPD DKI. The data analysis method used is panel data regression analysis for processing research data using the Eviews version 12 statistical test tool. Hypothesis tests carried out are the F test, t test, and the Adjusted coefficient of determination. The results obtained in this research based on partial hypothesis testing are that the problematic financing variable has a significant negative effect on profitability, while liquidity has a significant positive effect on the profitability of sharia business units (UUS) for the 2018-2022 period. Simultaneously (f test) shows that simultaneously the NPF and FDR variables have a significant effect on ROA. This means that NPF and FDR contribute to the profitability of the Sharia Business Unit. The results of the determination test show that the profitability variable is influenced by the problematic financing and liquidity variables by 69.53%, while the remaining 30.47% is influenced by other variables outside this regression equation or variables that were not studied.
Co-Authors Alfitri Alfitri Darmawati Fitria Rahmah Ilham Saleh Muhammad Fachry Norvadewi Syahrul Ramadhan