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STRATEGI PEMASARAN TRAVEL HAJI DALAM MENINGKATKAN KEPUASAN JAMAAH Randi Tamirano; Muhammad Zen
Advances In Social Humanities Research Vol. 1 No. 4 (2023): ADVANCES in Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v1i4.40

Penelitian ini bertujuan untuk membahas strategi pemasaran yang efektif untuk perusahaan travel haji dalam meningkatkan kepuasan jamaah. Metodologi yang digunakan adalah studi kasus dengan mewawancarai manajer perusahaan travel haji dan jamaah yang pernah menggunakan layanan mereka. Hasil penelitian menunjukkan bahwa strategi pemasaran yang efektif meliputi memastikan kualitas layanan yang tinggi, membangun kepercayaan dengan jamaah melalui komunikasi yang terbuka dan transparan, dan mempertimbangkan kebutuhan khusus dari jamaah. Selain itu, perusahaan travel haji harus memanfaatkan media sosial dan testimonial dari jamaah sebelumnya untuk membangun reputasi yang kuat di industri haji. Dengan menerapkan strategi pemasaran yang tepat, perusahaan travel haji dapat meningkatkan kepuasan jamaah mereka dan memenangkan persaingan di industri travel haji.

IMPLEMENTASI PROGRAM PENGURUS MASJID BAITUL IZZAH DALAM MENINGKATKAN KESADARAN SHALAT BERJAMAAH (STUDI MASYARAKAT KOMPLEKS PERUMAHAN VILLA KENALI MAYANG MANGURAI KOTA JAMBI) Tamirano , Randi; Zulqarnin, Zulqarnin; Hasanah, Neneng
Qaulan Baligha: Jurnal Ilmu Manajemen Dakwah Vol. 1 No. 2 (2024): Oktober
Publisher : UIN Sulthan Thaha Saifuddin Jambi

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This research is based on a reality that is concerning and requires attention, namely, the existence of a phenomenon or problem regarding the prosperity of the Baitul Izzah Mosque in the Villa Kenali Housing Complex, a community that is quite large but not proportional to the number of worshippers who come to the mosque to carry out congregational prayers. This encourages the author to put forward the purpose of this research, which is to find out the factors of the Mosque Management and Supporters in Inviting the Community in the villa housing complex to know the Congregational Prayer. The research approach used by the author is qualitative descriptive. Data collection was carried out by observation, interview and documentation techniques. The results of this study show the implementation of the Mosque Management program in Increasing Awareness of Congregational Prayers, conducting dawn studies, providing materials such as fiqh, moral creed, paying attention, forming yasinan groups. Inhibiting and Supporting Factors in Inviting the Community to Pray in Congregation. The busyness of the management in personal affairs is an obstacle to inviting the community to pray in congregation, low religious knowledge of the community, the absence of a youth yasinan mobilizer, holding religious lectures and discussions. The solution carried out is that the Mosque Management in Increasing Awareness of Congregational Prayer has exemplified good attitudes and behaviors to the congregation, held a dawn study program, paid attention to the community and invited the community to pray in congregation at the mosque, complete facilities and infrastructure, as well as a better form of program implementation, so that with the program it fosters a sense of awareness of the congregation to continue to pray in congregation in mosque.

PENGARUH MENONTON VIDEO DAKWAH GUS BAHA DAN USTADZ KHALID BASALAMAH TERHADAP TINGKAT RELIGIUSITAS PADA MASYARAKAT Furqan MD, Muhammad; Ronaydi, Muhammad; Tamirano, Randi
Qaulan Baligha: Jurnal Ilmu Manajemen Dakwah Vol. 1 No. 2 (2024): Oktober
Publisher : UIN Sulthan Thaha Saifuddin Jambi

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This research was conducted to determine the influence of two preachers who are quite well known in society, namely Gus Baha and Ustadz Khalid Basalamah. In this research the author wants to see the influence of the da'wah they spread using preaching videos on the level of religiosity in society. Religiosity is certainly an important thing in an individual's life because religiosity is a belief that contains values in living life. This research uses quantitative methods with random sampling data collection techniques with the population being people who use social media to watch videos of the preaching of Gus Baha and Ustadz Khalid Basalamah. A sample of 121 respondents was collected. The results of the research show that watching Gus Baha and Ustadz Khalid Basalamah's Da'wah videos has an influence on the religiosity of society. The higher percentage level of influence when watching Gus Baha's preaching videos is based on the results of the Reliability test which produced Gus Baha's Cronbach's Alpha of 0.963 > 0.60 while Usadz Khalid Basalamah's Cronbach's Alpha was 0.954 > 0.60. The entire questionnaire and reliability calculations in this study can be declared valid and reliable.

PENGARUH MENONTON VIDEO DAKWAH GUS BAHA DAN USTADZ KHALID BASALAMAH TERHADAP TINGKAT RELIGIUSITAS PADA MASYARAKAT Furqan MD, Muhammad; Ronaydi, Muhammad; Tamirano, Randi
Qaulan Baligha: Jurnal Ilmu Manajemen Dakwah Vol. 1 No. 2 (2024): Oktober
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research was conducted to determine the influence of two preachers who are quite well known in society, namely Gus Baha and Ustadz Khalid Basalamah. In this research the author wants to see the influence of the da'wah they spread using preaching videos on the level of religiosity in society. Religiosity is certainly an important thing in an individual's life because religiosity is a belief that contains values in living life. This research uses quantitative methods with random sampling data collection techniques with the population being people who use social media to watch videos of the preaching of Gus Baha and Ustadz Khalid Basalamah. A sample of 121 respondents was collected. The results of the research show that watching Gus Baha and Ustadz Khalid Basalamah's Da'wah videos has an influence on the religiosity of society. The higher percentage level of influence when watching Gus Baha's preaching videos is based on the results of the Reliability test which produced Gus Baha's Cronbach's Alpha of 0.963 > 0.60 while Usadz Khalid Basalamah's Cronbach's Alpha was 0.954 > 0.60. The entire questionnaire and reliability calculations in this study can be declared valid and reliable.

TRANSFORMASI PONDOK PESANTREN DALAM ERA MODERNISASI ZAMAN (STUDI PONDOK PESANTREN NURUL JADID AL SYARIFAL ISLAMY DESA RAMBUTAN MASAM KECAMATAN MUARA TEMBESI KABUPAT BATANG HARI PROVINSI JAMBI) Indah Sari, Yunica; Tamirano , Randi
Qaulan Baligha: Jurnal Ilmu Manajemen Dakwah Vol. 2 No. 1 (2025): April
Publisher : UIN Sulthan Thaha Saifuddin Jambi

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Abstract This research is motivated by the existence of the Islamic boarding school education system in facing the era of modernization. The main focus of this research is the Nurul Jadid Al Syarif Al Islamy Islamic Boarding School located in Rambutan Masam Village, Muara Tembesi District, Batang Hari Regency, Jambi Province. The purpose of this study is: The Islamic Boarding School Education System in the Era of Modernization (Study of the Nurul Jadid Al Syarif Al Islamy Islamic Boarding School in Rambutan Masam Village, Muara Tembesi District, Batang Hari Regency, Jambi Province). The type of research used is a qualitative-descriptive approach, by describing the form of the Existence of the Islamic Boarding School Education System in the era of modernization. This study uses a purposive sampling technique. Data collection in the form of observation, interviews and documentation with data analysis techniques, namely data reduction, data presentation and drawing conclusions. Based on the results of the study, it shows that the Nurul Jadid Al Syarif Al Islamy Islamic Boarding School still maintains the principles of traditional education based on religion, but also begins to integrate a curriculum that is relevant to the demands of the modern world, such as technology and general science lessons. Thus, this Islamic boarding school is able to adapt and maintain its existence amidst rapid social and technological changes, although challenges in terms of financing, human resources, and facilities still need to be overcome. This study is expected to contribute to the development of an Islamic boarding school education system that is relevant to the needs of the times without ignoring the religious values contained therein.

Strategi Pemberdayaan Perempuan Melalui Pengajian Majelis Taklim Ibu-Ibu Masjid Agung Sunda Kelapa Kecamatan Menteng Jakarta Pusat Tamirano, Randi; Zen, Muhammad
Hikmah Vol 18, No 2 (2024): JURNAL ILMU DAKWAH DAN KOMUNIKASI ISLAM
Publisher : IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/hik.v18i2.12191

Women are an interesting topic to be discussed anywhere and anytime without restrictions on place and time, especially regarding the education experienced by women, both general education and religious education. Women's education is a priority because women have a very important role in making decisions and influencing the lives of children and families.Empowerment is the transformation of power relations between men and women, the concept of empowerment can be understood in two contexts. First, power in the decision-making process. Second, related empowerment focuses on the relationship between women's empowerment and its impact on men in diverse communities.This research aims to find out the strategy of women's empowerment through the taklim council of the women of the Sunda Kelapa Grand Mosque. The five women's empowerment strategies used are increasing women's participation, providing religious education and expertise, providing leadership to women, increasing economic empowerment and increasing self-confidence.This study uses an interpretive research paradigm, a type of qualitative research, and a descriptive-analytical method. The results of this study show that the strategy carried out is with several activities such as teaching reading the Quran, teaching the book of figh, fostering women's faith, friendship programs, empowerment of duafa, improving the household economy, and forms of empowerment, namely intellectual, economic and spiritual empowerment. This is in accordance with the Theory of Religious Empowerment showing that the empowerment of women in the religious field at the Sunda Kelapa Grand Mosque is true.

Philosophy and Concept of Leadership in Change Management SDM Da'wah Institute Tamirano, Randi; Castrawijaya, Cecep
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 3 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

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This study discusses the philosophy and concept of leadership in HR change management in da'wah institutions. This research aims to identify and explain the philosophy and concept of leadership that can be applied in HR change management in da'wah institutions. The research method used is a literature study by collecting data from various sources such as books, journals, and articles that are relevant to the research topic. The study results show that the philosophy of leadership in HR change management in da'wah institutions should be based on Islamic values ??that prioritize fairness, integrity, simplicity, involvement, and concern for others. The concept of leadership that can be applied in changing human resource management in da'wah institutions is transformational leadership, in which leaders motivate and influence their subordinates to achieve common goals in a positive and inspiring way. In addition, participatory leadership can also be applied, where the leader builds cooperation and participation from all organization members in the decision-making process and planning strategies.

Manajemen Dakwah Digital pada Channel YouTube Ustadz Hanan Attaki dalam Membangun Citra Da’i Milenial Randi Tamirano
IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi Vol. 1 No. 2 (2026): IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : Penerbit Cahaya Kata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65823/ikhbar.11i2.14

The development of digital media has encouraged the transformation of Islamic da'wah from a conventional pattern to a digital platform-based da'wah, one of which is through YouTube. This transformation requires planned and professional da'wah management so that da'wah messages remain effective and able to build a positive image of da'i in the digital public space. This study aims to analyze the management of digital da'wah on Ustadz Hanan Attaki's YouTube Channel in building the image of millennial da'i. This research uses a qualitative approach with a literature study design, with data sources in the form of scientific books, accredited national journal articles, and digital documentation relevant to da'wah and digital da'wah management. The results of the study show that the management of digital da'wah on the Ustadz Hanan Attaki YouTube Channel applies da'wah management functions, including contextual da'wah theme planning, consistent content organization, implementation of da'wah with a polite and persuasive communication style, and evaluation through audience response. The implementation of digital da'wah management contributes to building the image of Ustadz Hanan Attaki as a millennial da'i who is moderate, credible, and relevant to the needs of the younger generation in the digital space.

FROM THE PULPIT TO THE ALGORITHM: MILLENNIAL DIGITAL DA'WAH MANAGEMENT STRATEGY IN THE HIJRAH YOUTH SHIFT ECOSYSTEM AND WRITING PAUSE Neneng Hasanah; Randi Tamirano; Sandi Maspika; Haikal Romadhan Al Yusad
J-MD Jurnal Manajemen Dakwah Vol. 7 No. 1 (2026): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/2dh1e452

The transformation of the da'wah medium from a conventional pulpit to an algorithmic environment necessitates a new managerial framework. This study aims to analyze the digital da'wah management strategies within the ecosystems of Hijrah Youth Shift and Jeda Nulis. Employing a qualitative approach with a four-stage netnographic design (data entry, observation, interpretation, and validation), this study analyzed 200 top-performing content units across YouTube, Instagram, and TikTok from December 2025 to May 2026. The findings reconstruct the classical POAC management functions into the "Algorithmic Da'wah Management Model": Takhthith (data-driven algorithmic profiling), Tandzim (agile media team organization), Tawjih (hook-optimized actuating), and Riqabah (metric-based controlling). Empirical evidence indicates that algorithmic architecture acts as a primary gatekeeper of theological visibility. The analysis demonstrates that the highest interaction (85% engagement rate) correlates not with theological depth, but with the technical mastery of micro-duration content (30–60 seconds). Linking these findings to platformization and algorithmic governance theories, the study argues that digital religious actors globally must adopt identical managerial agility to survive the attention economy. This research contributes to digital religion studies by providing an empirically validated model for religious communication in a platformized society.

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