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All Journal Niagawan SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) eCo-Fin e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) J-CEKI
Tengku Putri Lindung Bulan, Tengku Putri Lindung
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pendampingan Pembuatan Merek Usaha, Desain Kemasan Serta Pengurusan IUMK Sebagai Upaya Penguatan Daya Saing Produk Terasi Desa Simpang Lhee Kecamatan Langsa Barat – Kota Langsa Fuad, Muhammad; Bulan, Tengku Putri Lindung; Chandra, Riny
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 2 No 1 (2018): JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Forum Dosen Indonesia JATIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1165.125 KB) | DOI: 10.36339/je.v2i1.101

Abstract

The results of situational analysis were identified the product of shrimp paste produced by the partners of thiscommunity service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even toMalaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. Thiscommunity service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village inthe making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMKregistration as proof of the legality of business activity concerned. The implementation of activities begins withconsultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of businessbrand and good packaging design on product to the partners of activities;and, accompany partners to fulfill therequirement in handling IUMK business. The main output of this community sevice activity is the existence of businessbrand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as astrengthening of the competitiveness of shrimp paste products belonging to each partner of this activities
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE Bulan, Tengku Putri Lindung; Amilia, Suri; Dewi, Meutia; Safrizal, Safrizal; Verinanda, Muhammad Ridwan
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.860

Abstract

This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use.
Strategi media promosi untuk meningkatkan daya beli konsumen pada produk UKM Kerajinan Ratna Bulan, Tengku Putri Lindung; Muslimah, Muslimah; Yusnawati, Yusnawati; Nisa, Hana Nur'ainun
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.26955

Abstract

Abstrak Mitra dari tim pengabdi adalah Kerajinan Ratna. Usaha ini memproduksi kerajinan tangan yang terbuat dari daun pandan dan bordir kain. Lokasi mitra berada di Desa Seuneubok Pidie, Kecamatan Peureulak, Kabupaten Aceh Timur. Produk kerajinan dari daun pandan meliputi tikar, kotak tisu, sandal, sarung bantal, alas duduk, dan lainnya. Sementara itu, produk bordir dari kain mencakup mukena, jilbab, baju, dan sebagainya. Usaha kerajinan tersebut dikelola dalam skala rumah tangga dan diproduksi sesuai permintaan pelanggan. Permasalahan yang dihadapi yaitu rendahnya pengetahuan tentang promosi produk dan produk mitra belum dikenal oleh masyarakat luas. Metode kegiatan diawali dengan menentukan prioritas permasalahan, observasi dan wawancara serta pendampingan membuat brosur, katalog dan e-katalog sebagai media promosi. Hasil dari kegiatan PKM ini yaitu meningkatnya pengetahuan dan keterampilan mitra dalam menerapkan media promosi sehingga berkontribusi terhadap peningkatan penjualan mitra. Kata kunci: kerajinan ratna; promosi; brosur; katalog produk; e-katalog. Abstract The partner of the service team is Kerajinan Ratna. This business produces handicrafts made from pandan leaves and embroidered cloth. The partner location is in Seuneubok Pidie Village, Peureulak District, East Aceh Regency. Handicraft products from pandan leaves include mats, tissue boxes, sandals, pillowcases, sitting mats, and others. Meanwhile, embroidered fabric products include mukenas, headscarves, clothes, and so on. This craft business is managed on a household scale and produced according to customer requests. The problem faced is the lack of knowledge about product promotion and partner products that are not yet known to the wider community. The activity method begins with determining problem priorities, observations and interviews as well as assistance in making brochures, catalogs and e-catalogs as promotional media. The result of this PKM activity is increasing partners' knowledge and skills in implementing promotional media, thereby contributing to increasing partner sales. Keywords: kerajinan ratna; promotion; brochure; product catalog; e-catalog.
Pengaruh Kelengkapan Produk Dan Promosi Terhadap Keputusan Pembelian Ulang Dimediasi Gaya Hidup Pada Toko Kosmetik Jasa Delima aprilida, aulia; chandra, riny; bulan, tengku putri lindung
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11742

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kelengkapan produk dan promosi terhadap keputusan pembelian ulang dimediasi gaya hidup pada Toko Kosmetik Jasa Delima (studi kasus pada generasi Z di Kota Langsa) Penelitian ini bersifat kuantitatif dengan populasi yaitu generasi Z di Kota Langsa. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 responden. Data diolah menggunakan SPSS 22, dengan metode analisis data yang digunakan yaitu uji asumsi klasik, analisis jalur, uji sobel, dan uji hipotesis. Hasil penelitian menyatakan: 1) kelengkapan produk berpengaruh langsung secara signifikan terhadap gaya hidup, 2) promosi berpengaruh langsung secara signifikan terhadap gaya hidup, 3) kelengkapan produk berpengaruh langsung secara signifikan terhadap keputusan pembelian ulang, 4) promosi berpengaruh langsung secara signifikan terhadap keputusan pembelian ulang, 5) gaya hidup berpengaruh langsung secara signifikan terhadap keputusan pembelian ulang, 6) kelengkapan produk berpengaruh tidak langsung secara signifikan terhadap keputusan pembelian ulang melalui gaya hidup, 7) promosi berpengaruh tidak langsung secara signifikan terhadap keputusan pembelian ulang melalui gaya hidup. Hasil analisis jalur (path analysis) pertama menunjukkan persamaan Z = 0,469 + 0,362 + 0,6189. Sedangkan pada jalur kedua, menunjukkan persamaan Y = 0,246 + 0,292 + 0,369 + 0,5595. Pada hasil uji koefisien determinasi jalur pertama, variabel kelengkapan produk dan promosi mempengaruhi keputusan pembelian ulang pada Toko Kosmetik Jasa Delima sebesar 61,7% dan sisanya sebesar 38,3% dipengaruhi oleh variabel lain diluar penelitian ini. Sedangkan pada jalur kedua, variabel kelengkapan produk, promosi dan gaya hidup mempengaruhi keputusan pembelian ulang pada Toko Kosmetik Jasa Delima sebesar 67,8% dan sisanya sebesar 32,2% dipengaruhi oleh variabel lain diluar penelitian ini.
Pengaruh Content Marketing, Influencer Marketing, Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Kosmetik The Originote Berasa, Tuti Depi; Safrizal, Safrizal; Bulan, Tengku Putri Lindung
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2576

Abstract

Penelitian ini adalah untuk memastikan bagaimana pengaruh influencer marketing, content marketing, dan electronic word of mouth mempengaruhi pilihan pelanggan untuk membeli kosmetik Originote.  Penelitaan ini menggunakan 96 responden yang pernah membeli produk The Originote. Secara parsial ditemukan banwa variabel Content Marketing (dengan nilai t sig sebesar 0,118), variabel Electronic Word of Mouth (e-WOM) (X3) mempunyai pengaruh yang cukup signifikan pada keputusan pembelian, ditunjukkan dengan nilai sig t sebesar 0,000 dimana 0,000 < 0,05; sedangkan variabel Content Marketing (X1) tidak mempunyai pengaruh yang signifikan pada keputusan pembelian, ditunjukkan dengan nilai sig t sebesar 0,118 dimana 0,118 > 0,05. Influencer marketing, content marketing, dan electronic word of mouth semuanya berdampak signifikan pada keputusan konsumen untuk membeli kosmetik Originote, Nilai sig F, yang ditentukan oleh uji F, adalah 0,000 < 0,05. Dengan mempertimbangkan hasil uji R2, pemasaran konten, pemasaran influencer, dan periklanan elektronik dari mulut ke mulut semuanya berkontribusi signifikan dan positif pada perilaku konsumen berkontribusi sebesar 75,2% atau 0,752 pada keputusan pembelian kosmetik Originote.
IMPROVING MARKETING PERFORMANCE THROUGH MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION WITH PRODUCT INNOVATION AS AN INTERVENING VARIABLE Bulan, Tengku Putri Lindung; Meutia, Rahmi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.987

Abstract

Langsa City is one of the cities in Aceh Province where the majority of the MSME sector is in trade. The purpose of this study is to analyze the effect of market orientation and entrepreneurial orientation on marketing performance with product innovation as an intervening variable. The population in this study was all MSME actors in Langsa City, with a sample of 97 respondents. The data analysis method uses Structural Equation Modeling, which is based on Partial Least Squares components. The results show that market orientation has a significant effect on product innovation, market orientation has no significant effect on marketing performance, entrepreneurial orientation has a significant effect on product innovation, entrepreneurial orientation has a significant effect on marketing performance, product innovation has no significant effect on marketing performance through product innovation as a variable intervening, and entrepreneurial orientation have no significant effect on marketing performance through product innovation as an intervening variable.
PENGARUH KETERSEDIAAN PRODUK DAN KUALIATAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA SCOOPY DI KOTA LANGSA Perdana, Ivan Wahyu; Bulan, Tengku Putri Lindung; Zati, Muhammad Rizqi
NIAGAWAN Vol. 13 No. 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.56545

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ketersediaan produk dan Kualitas Produk terhadap keputusan pembelian Honda Scoopy di Kota Langsa. Sampel dalam penelitian ini berjumlah 96 responden. Metode analisis data menggunakan analisis regresi linier berganda, uji t, uji F, dan analisis koefisien determinasi (adjusted R2). Ketersediaan produk berpengaruh signifikan terhadap keputusan pembelian Honda Scoopy di Kota Langsa, dimana dari uji t diperoleh nilai t sig 0,000. Kualitas Produk berpengaruh signifikan terhadap keputusan pembelian Honda Scoopy di Kota Langsa, dimana dari uji t diperoleh nilai t sig 0,002. Ketersediaan produk dan Kualitas Produk secara simultan berpengaruh signifikan terhadap keputusan pembelian Honda Scoopy di Kota Langsa, dimana dari uji F diperoleh nilai F sig. 0,000 < 0,05. Dari analisis koefisien determinasi diketahui bahwa variabel ketersediaan produk dan Kualitas Produk mempengaruhi keputusan pembelian Honda Scoopy di Kota Langsa sebesar 50,3% sedangkan sisanya 49,3% dipengaruhi oleh variabel lain di luar model penelitian ini.
Strategic and Potential Analysis of Tourism Village – Based Economic Development Through Flagship Halal Products in Aceh Province Bulan, Tengku Putri Lindung; Chandra, Riny; Amilia, Suri; Mardhani, Martahadi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 3 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i3.2380

Abstract

This study conducts an in-depth analysis of strategies and potentials for developing the local economy through flagship halal products in tourist villages in Langsa City, Aceh Province. The research provides factual data on local potential, products, and their management, along with recommended strategies to enhance the role of tourist villages in improving the community’s economy. A descriptive qualitative approach was employed, using interviews with relevant government agencies and village officials, baseline surveys in two tourist villages across different sub-districts, and Focus Group Discussions (FGDs) to validate survey findings and assess the quantity and quality of flagship halal products. The data were analyzed using the TOWS method, structured within a discussion framework to derive comprehensive conclusions. The novelty of this study lies in its methodological approach and focus on flagship halal products as a backbone of the village economy. The findings highlight that strengthening integrated halal tourism packages—by combining culinary and handicraft products with tourist attractions, enhancing digital marketing outreach, and empowering village cooperatives as economic institutions is essential to increasing tourist interest and accelerating local economic growth.
Co-Authors aprilida, aulia Berasa, Tuti Depi Mardhani, Martahadi Meutia Dewi, Meutia Muhammad Fuad Muhammad Rizqi Zati, Muhammad Rizqi Muslimah Muslimah Nisa, Hana Nur'ainun Perdana, Ivan Wahyu Rahmi Meutia, Rahmi Riny Chandra Safrizal Safrizal SURI AMILIA, SURI Verinanda, Muhammad Ridwan Yusnawati, Yusnawati