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All Journal Niagawan JURNAL MANAJEMEN MOTIVASI JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Ekuilnomi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Cendekia Ilmiah
Tengku Putri Lindung Bulan, Tengku Putri Lindung
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Pendampingan Pembuatan Merek Usaha, Desain Kemasan Serta Pengurusan IUMK Sebagai Upaya Penguatan Daya Saing Produk Terasi Desa Simpang Lhee Kecamatan Langsa Barat – Kota Langsa Fuad, Muhammad; Bulan, Tengku Putri Lindung; Chandra, Riny
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 2 No 1 (2018): JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Forum Dosen Indonesia JATIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1165.125 KB) | DOI: 10.36339/je.v2i1.101

Abstract

The results of situational analysis were identified the product of shrimp paste produced by the partners of thiscommunity service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even toMalaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. Thiscommunity service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village inthe making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMKregistration as proof of the legality of business activity concerned. The implementation of activities begins withconsultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of businessbrand and good packaging design on product to the partners of activities;and, accompany partners to fulfill therequirement in handling IUMK business. The main output of this community sevice activity is the existence of businessbrand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as astrengthening of the competitiveness of shrimp paste products belonging to each partner of this activities
Pengaruh Kelengkapan Produk Dan Promosi Terhadap Keputusan Pembelian Ulang Dimediasi Gaya Hidup Pada Toko Kosmetik Jasa Delima aprilida, aulia; chandra, riny; bulan, tengku putri lindung
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11742

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kelengkapan produk dan promosi terhadap keputusan pembelian ulang dimediasi gaya hidup pada Toko Kosmetik Jasa Delima (studi kasus pada generasi Z di Kota Langsa) Penelitian ini bersifat kuantitatif dengan populasi yaitu generasi Z di Kota Langsa. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 responden. Data diolah menggunakan SPSS 22, dengan metode analisis data yang digunakan yaitu uji asumsi klasik, analisis jalur, uji sobel, dan uji hipotesis. Hasil penelitian menyatakan: 1) kelengkapan produk berpengaruh langsung secara signifikan terhadap gaya hidup, 2) promosi berpengaruh langsung secara signifikan terhadap gaya hidup, 3) kelengkapan produk berpengaruh langsung secara signifikan terhadap keputusan pembelian ulang, 4) promosi berpengaruh langsung secara signifikan terhadap keputusan pembelian ulang, 5) gaya hidup berpengaruh langsung secara signifikan terhadap keputusan pembelian ulang, 6) kelengkapan produk berpengaruh tidak langsung secara signifikan terhadap keputusan pembelian ulang melalui gaya hidup, 7) promosi berpengaruh tidak langsung secara signifikan terhadap keputusan pembelian ulang melalui gaya hidup. Hasil analisis jalur (path analysis) pertama menunjukkan persamaan Z = 0,469 + 0,362 + 0,6189. Sedangkan pada jalur kedua, menunjukkan persamaan Y = 0,246 + 0,292 + 0,369 + 0,5595. Pada hasil uji koefisien determinasi jalur pertama, variabel kelengkapan produk dan promosi mempengaruhi keputusan pembelian ulang pada Toko Kosmetik Jasa Delima sebesar 61,7% dan sisanya sebesar 38,3% dipengaruhi oleh variabel lain diluar penelitian ini. Sedangkan pada jalur kedua, variabel kelengkapan produk, promosi dan gaya hidup mempengaruhi keputusan pembelian ulang pada Toko Kosmetik Jasa Delima sebesar 67,8% dan sisanya sebesar 32,2% dipengaruhi oleh variabel lain diluar penelitian ini.
PENGARUH KETERSEDIAAN PRODUK DAN KUALIATAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA SCOOPY DI KOTA LANGSA Perdana, Ivan Wahyu; Bulan, Tengku Putri Lindung; Zati, Muhammad Rizqi
NIAGAWAN Vol. 13 No. 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.56545

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh ketersediaan produk dan Kualitas Produk terhadap keputusan pembelian Honda Scoopy di Kota Langsa. Sampel dalam penelitian ini berjumlah 96 responden. Metode analisis data menggunakan analisis regresi linier berganda, uji t, uji F, dan analisis koefisien determinasi (adjusted R2). Ketersediaan produk berpengaruh signifikan terhadap keputusan pembelian Honda Scoopy di Kota Langsa, dimana dari uji t diperoleh nilai t sig 0,000. Kualitas Produk berpengaruh signifikan terhadap keputusan pembelian Honda Scoopy di Kota Langsa, dimana dari uji t diperoleh nilai t sig 0,002. Ketersediaan produk dan Kualitas Produk secara simultan berpengaruh signifikan terhadap keputusan pembelian Honda Scoopy di Kota Langsa, dimana dari uji F diperoleh nilai F sig. 0,000 < 0,05. Dari analisis koefisien determinasi diketahui bahwa variabel ketersediaan produk dan Kualitas Produk mempengaruhi keputusan pembelian Honda Scoopy di Kota Langsa sebesar 50,3% sedangkan sisanya 49,3% dipengaruhi oleh variabel lain di luar model penelitian ini.
Strategic and Potential Analysis of Tourism Village – Based Economic Development Through Flagship Halal Products in Aceh Province Bulan, Tengku Putri Lindung; Chandra, Riny; Amilia, Suri; Mardhani, Martahadi
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 3 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i3.2380

Abstract

This study conducts an in-depth analysis of strategies and potentials for developing the local economy through flagship halal products in tourist villages in Langsa City, Aceh Province. The research provides factual data on local potential, products, and their management, along with recommended strategies to enhance the role of tourist villages in improving the community’s economy. A descriptive qualitative approach was employed, using interviews with relevant government agencies and village officials, baseline surveys in two tourist villages across different sub-districts, and Focus Group Discussions (FGDs) to validate survey findings and assess the quantity and quality of flagship halal products. The data were analyzed using the TOWS method, structured within a discussion framework to derive comprehensive conclusions. The novelty of this study lies in its methodological approach and focus on flagship halal products as a backbone of the village economy. The findings highlight that strengthening integrated halal tourism packages—by combining culinary and handicraft products with tourist attractions, enhancing digital marketing outreach, and empowering village cooperatives as economic institutions is essential to increasing tourist interest and accelerating local economic growth.
Analysis Of Monetary Variables and Zakat, Infaq and Sadaqah (ZIS) On Poverty In Aceh Province with Economic Growth as An Intervening Variable Asnidar, Asnidar; Hanum, Nurlaila; Bulan, Tengku Putri Lindung; Fajriah, Agustina Nurul; Murni, Mayang; Aprillia, Sri Rahayu
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/vhm05b36

Abstract

This study analyzes monetary variables and ZIS on poverty in Aceh Province through economic growth. The data used are secondary data sourced from Baitul Mal Aceh and the Central Statistics Agency, using path analysis. The results of the study indicate that inflation does not directly have a significant effect on economic growth in Aceh Province, while interest rates and ZIS have a direct significant effect on economic growth in Aceh Province. Inflation and economic growth do not directly have a significant effect on poverty in Aceh Province, while interest rates and ZIS have a significant effect on poverty in Aceh Province. However, inflation does not indirectly have a significant effect on poverty in Aceh Province through economic growth. Interest rates and ZIS have an indirect significant effect on poverty in Aceh Province through economic growth. These findings underscore the importance of evaluating ZIS management and distribution strategies by the government and related institutions, so that programs do not only focus on increasing economic growth, but also ensure that the benefits are felt directly by the poor. This study contributes to the literature on population economics by revealing the role of a combination of monetary policy and Islamic social financial instruments in poverty alleviation efforts in Aceh
Persepsi Konsumen, Kualitas Layanan Dan Minat Beli Pada Ritel Tradisional Dan Modern Bulan, Tengku Putri Lindung; Chandra, Riny; Amilia, Suri
JURNAL MANAJEMEN MOTIVASI Vol 16 No 1 (2020): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v16i1.1568

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi konsumen terhadap minat beli, untuk mengetahui pengaruh kualitas layanan terhadap minat beli dan untuk mengetahui pengaruh persepsi konsumen dan kualitas layanan secara simultan terhadap minat beli pada ritel tradisional dan modern di Kecamatan Langsa Baro. Hasil penelitian menunjukkan bahwa persepsi konsumen berpengaruh tidak signifikan terhadap minat beli, kualitas layanan berpengaruh signifikan terhadap minat beli. Secara simultan persepsi konsumen dan kualitas layanan berpengaruh signifikan terhadap minat beli pada ritel tradisional dan modern di Kecamatan Langsa Baro. Berdasarkan hasil koefisien determinasi terlihat bahwa nilai R Square yang diperoleh sebesar 43,8% yang menunjukkan kemampuan variabel persepsi konsumen dan kualitas layanan dalam menjelaskan variasi yang terjadi pada minat beli sebesar 43,8%, sedangkan sisanya sebesar 56,2% dipengaruhi faktor-faktor lain di luar model penelitian ini.
The Effect of Ewom, Digital Marketing, Customer Satisfaction on Customer Loyalty (Shopee Customer Survey in Pangkalan Brandan) Bulan, Tengku Putri Lindung; Chandra, Riny
JURNAL MANAJEMEN MOTIVASI Vol 17 No 1 (2021): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v17i1.3064

Abstract

Pangkalan Brandan is an area in Kabupaten Langkat that has an expenditure gap among the poor, but in the aspect of using e-commerce, it has increased. If it is related to the variables in this study, the use of technology is not cheap. The purpose of this study was to determine the effect of electronic word of mouth, digital marketing and customer satisfaction on Shopee customer loyalty at Pangkalan Brandan. The sample in this study amounted to 96 respondents. The data analysis method used is multiple linear regression analysis and proving the hypothesis is done by t test and F test. The partial test results show that electronic word of mouth has a significant effect on customer loyalty, digital marketing has a significant effect on customer loyalty and customer satisfaction has a significant effect on Shopee customer loyalty in Pangkalan Brandan. Simultaneous test results show that electronic word of mouth, digital marketing and customer satisfaction simultaneously have a significant effect on Shopee customer loyalty in Pangkalan Brandan.
Co-Authors aprilida, aulia Aprillia, Sri Rahayu Asnidar Asnidar Fajriah, Agustina Nurul Hanum, Nurlaila Mardhani, Martahadi Muhammad Fuad Muhammad Rizqi Zati, Muhammad Rizqi Murni, Mayang Perdana, Ivan Wahyu Riny Chandra SURI AMILIA, SURI