Article Per Year (5 Year)
p-Index From 2020 - 2025
2.86
P-Index
This Author published in this journals
All Journal Niagawan Jurnal Manajemen dan Bisnis Indonesia Journal of Coastal and Ocean Sciences JURNAL MANAJEMEN AKUNTANSI (JUMSI) Movere Journal Jurnal Pajak dan Bisnis (Journal of Tax and Business) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Journal of Management Accounting Business and International Research Jurnal Pengabdian Pada Masyarakat e-Jurnal Apresiasi Ekonomi PASCIDEV: Pasundan Social Science Development Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) J-CEKI
SURI AMILIA, SURI
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Integrated Marketing Communications Strategy: Studi Kasus Public Relations Universitas Katolik Widya Mandala Surabaya pada Pengguanaan Media Cetak dan Media Elektronik Erwita, Monica Adjeng; Chandra, Riny; Amilia, Suri
Jurnal Manajemen dan Bisnis Indonesia Vol 5 No 2 (2018): Jurnal Manajemen Bisnis Indonesia - Edisi Februari 2018
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (25.398 KB) | DOI: 10.31843/jmbi.v5i2.165

Abstract

Penelitian ini membahas mengenai studi kasus public relations Universitas Katolik Widya Mandala Surabaya pada penggunaan media cetak dan media elektronik. Public Relations merupakan garda depan untuk menginformasikan nilai-nilai institusi kepada publik. Nilai institusi ini terwujud dalam raihan prestasi dan inovasi yang telah dicapai oleh civitas akademika. Peranan public relations menjadi sangat penting untuk menyebarkan nilai-nilai tersebut melalui media cetak dan media elektronik, yang memiliki jangkauan tak terbatas. Penelitian ini merupakan penelitian kualitatif eksploratif yang dilakukan dengan tujuan untuk: 1) Mengidentifikasi proses kegiatan promosi dalam ranah public relations; 2) Mengidentifikasi efektivitas integrated marketing communications strategy menggunakan media cetak dan media elektronik. Hasil dari penelitian yang dilakukan adalah public relations UKWMS melakukan aktivitas kehumasan dengan melakukan proses penyebaran press release, media relations, dan press conference. Aktivitas tersebut merupakan proses kegiatan promosi yang dilakukan dalam ranah public relations. Untuk penghitungan efektivitas, dihasilkan kriteria press release dengan relevansi efektivitas 97,2%, media relations dengan relevansi efektivitas 80%, press conference dengan relevansi efektivitas 100%. Jadi, rata-rata relevansi efektivitas aktivitas public relations bagi publik eksternal yaitu media cetak dan media elektronik memiliki persentase sejumlah 92,4%.   Keyword: integrated marketing communications strategy, promotion, public relations, mass media
Pengaruh Keragaman Produk Dan Digital Marketing Terhadap Minat Beli Konsumen Pada Ms Glow Di Kota Langsa Wahyuni, Rahmi; Lindung Bulan, Tengku Putri; Amilia, Suri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3757

Abstract

 This study aims to determine the effect of product diversity and digital marketing on consumer buying interest at MS GLOW in Langsa City.  This study used a sample of 96 respondents who used MS GLOW products in Langsa City.  This study uses a quantitative approach obtained by distributing questionnaires using a Likert scale.  The method used is multiple linear regression equation, t test, F test and coefficient of determination test.  The results of the t test prove that product diversity has a significant effect on buying interest, digital marketing has a significant effect on buying interest at MS GLOW in Langsa City.  The results of the F test state that product diversity, and digital marketing have a significant effect on buying interest at MS GLOW in Langsa City.  The result of the coefficient of determination test (Adjusted R²) has a value of 0.368 or 36.8% affecting the buying interest of MS GLOW in Langsa City.  While 63.2% is influenced by other variables not examined such as price quality, promotion, brand image.
Pengaruh Customer Satisfaction Dan Customer Experience Terhadap Minat Beli Ulang Garnier Men Di Kota Langsa Fadly, M.; Lindung Bulan, Tengku Putri; Amilia, Suri
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 4: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i4.3751

Abstract

This study aims to determine the effect of customer satisfaction and customer experience on the intention to repurchase Garnier Men in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination (adjusted R2). Customer satisfaction has a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the t-test the t-sig value is 0.001. Customer Experience has a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the t-test the t-sig value is 0.000. Customer Satisfaction and Customer Experience simultaneously have a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the F test the F sig value is obtained. 0.000 < 0.05. From the coefficient of determination analysis, it is known that the variables of customer satisfaction and customer experience affect the buying interest of Garnier Men in Langsa City by 63.8% while the remaining 36.2% is influenced by other variables outside this research model.
Pengaruh Gaya Hidup Dan Promosi Online Terhadap Keputusan Pembelian Konsumen Pada Produk Eiger Di Kota Langsa Hermawan, Ditiya; Amilia, Suri; Ardiyanti, Dyah Ayu
Jurnal Manajemen Akuntansi (JUMSI) Vol 2, No 3: 2022
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v2i3.3710

Abstract

This study aims to determine the effect of lifestyle, online promotion on consumer purchasing decisions on Eiger products in Langsa City. The sample used in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and coefficient of determination test. The regression equation in this study is Y = 4.219 + 0.330X1 + 0.294X2. Lifestyle has a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the t test, where the t sig value is obtained. 0.023 < 0.05. Online promotion has a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the t test, where the t sig value is obtained. 0.035 < 0.05. Lifestyle, online promotion and brand trust simultaneously have a significant effect on purchasing decisions on Eiger products in Langsa City as evidenced by the F test, where the F sig value is obtained. 0.000 < 0.05. From the coefficient of determination test, it is known that the Adjusted R Square value is 0.604. That is, the variables of lifestyle, online promotion and brand trust affect purchasing decisions on Eiger products in Langsa City by 60.4%, while the remaining 39.6% is influenced by other variables outside this research model.
THE INFLUENCE OF ADVERTISING ON INSTAGRAM SOCIAL MEDIA AND CELEBRITY ENDORSEMENT ON PURCHASE INTEREST IN DEAR ME BEAUTY PRODUCTS Amilia, Suri; Lindung Bulan, Tengku Putri; Dewi, Meutia
Jurnal Apresiasi Ekonomi Vol 12, No 2 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i2.777

Abstract

This research aims to determine the effect of advertising on Instagram social media and celebrity endorsements on purchasing interest in Dear Me Beauty products in Langsa City. This research used a sample of 96 respondents with the criteria for respondents who used Dear Me Beauty products in the Langsa City area and were aged 17 years and over. The data analysis method uses multiple linear regression, t-test, F test, and coefficient of determination test (Adjusted R2). The results of the t-test state that the advertising variable on Instagram social media has a significant effect on buying interest in Dear Me Beauty products in Langsa City, and the celebrity endorsement variable has a significant impact on buying interest in Dear Me Beauty products in Langsa City. The results of the F test state that advertisements on Instagram social media and celebrity endorsements simultaneously significantly affect purchasing interest in Dear Me Beauty products in Langsa City. Keywords: Advertising on Instagram Social Media, Celebrity Endorsement, Buying Interest.
Pelatihan Pembuatan Teh Probiotik Kombucha Hasil Fermentasi SCOBY sebagai Diversifikasi Pangan Fungsional di Langsa Baro, Aceh Wibowo, Sara Gustia; Fajar, Beni Al; Amilia, Suri; Fitriani, Fitriani; Dwitya, Yonadiah; Navia, Zidni Ilman
Jurnal Pengabdian Pada Masyarakat Vol 9 No 2 (2024): Jurnal Pengabdian Pada Masyarakat
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/jppm.v9i2.707

Abstract

Dalam kesehariannya masyarakat Desa Paya Bujok Seulemak Kecamatan Langsa Baro Kota Langsa, tidak terlepas dari makanan cepat saji yang dapat menyebabkan penyakit degeneratif. Hal ini dapat dilihat dengan munculnya tempat-tempat makanan junk food hampir diseluruh sudut kota Langsa. Kesadaran akan pentingnya mengonsumsi makanan yang kaya probiotik, tinggi antioksidan tentunya akan efektif untuk mencegah penyakit degeneratif. Sehingga upaya pada program peningkatan imunitas melawan penyakit degeneratif perlu dilakukan seperti edukasi serta memberikan pelatihan pembuatan diversifikasi pangan fungsional sebagai pencegah meningkatnya penyakit degeneratif. Minuman teh kombucha hasil fermentasi SCOBY (Simbiotic culture of bacteria and yeast) merupakan salah satu solusi yang dapat ditawarkan pada kelompok ibu-ibu PKK sebagai penggerak utama untuk mencegah meningkatnya penyakit degeneratif tingkat desa. Kegiatan pengabdian ini bertujuan untuk menyelesaikan permasalahan yang dihadapi oleh masyarakat Desa Paya Bujok Seulemak terkait dengan keterampilan dalam pembuatan minuman teh kombucha sehingga dapat menciptakan masyarakat desa yang mandiri dan bebas penyakit degeneratif. Metode yang digunakan yaitu metode pendekatan langsung, ceramah, dan praktik yang fokus pada pelatihan dan pendampingan mengolah teh kombucha F1(fermentasi pertama) dan F2 (fermentasi kedua). Hasil yang dicapai yaitu meningkatnya minat belajar sebesar 88,13%, pengetahuan sebesar 95,65%, dan keterampilan sebesar 97,74% dalam membuat dan memasarkan produk minuman kombucha. In their daily lives, the people of Paya Bujok Seulemak Village, Langsa Baro District, Langsa City, cannot be separated from fast food which can cause degenerative diseases. This can be seen by the emergence of junk food places in almost all corners of Langsa city. Awareness of the importance of consuming foods rich in probiotics, high in antioxidants will certainly be effective in preventing degenerative diseases. So efforts to increase immunity programs against degenerative diseases need to be carried out, such as education and providing training in making functional food diversification to prevent the increase in degenerative diseases. The kombucha tea drink produced from SCOBY (Symbiotic culture of bacteria and yeast) fermentation is one solution that can be offered to the PKK women's group as the main driver to prevent the increase in degenerative diseases at the village level. This service activity aims to solve the problems faced by the people of Paya Bujok Seulemak Village related to skills in making kombucha tea drinks so that they can create a village community that is independent and free of degenerative diseases. The method used is a direct approach, lectures and practices that focus on training and assistance in processing F1 (first fermentation) and F2 (second fermentation) kombucha tea. The results achieved were an increase in participants' interest in learning by 88.13%, knowledge by 95.65% and skills by 97.74% in making and marketing kombucha drink products.
Pengaruh Pengetahuan Produk, Persepsi Label Halal, Dan Religiusitas Terhadap Keputusan Pembelian Detergen Berlabel Halal: (Studi Kasus Pada Ibu Rumah Tangga Di Kabupaten Langkat) Nabila, Nur; Fuad, Muhammad; Amilia, Suri
Jurnal Pajak dan Bisnis Vol 5 No 2 (2024): Journal Of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v5i2.252

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, persepsi label halal, dan religiusitas terhadap keputusan pembelian detergen berlabel halal di Kabupaten Langkat, dengan fokus pada ibu rumah tangga. Pendekatan penelitian ini menggunakan metode deskriptif dengan gabungan pendekatan kualitatif dan kuantitatif. Data primer dikumpulkan melalui kuesioner yang dibagikan kepada 140 responden yang merupakan ibu rumah tangga muslim. Hasil penelitian menunjukkan bahwa variabel pengetahuan produk, persepsi label halal, dan religiusitas memiliki pengaruh signifikan terhadap keputusan pembelian. Model regresi linier berganda yang digunakan menghasilkan persamaan Y = - 2.630 + 0.138 X1 + 0.887 X2 + 0.116 X3. Hasil uji koefisien determinasi (Adjusted R2) menunjukkan bahwa ketiga variabel tersebut secara simultan mempengaruhi keputusan pembelian sebesar 84,6%, sementara 15,4% dipengaruhi oleh variabel lain di luar penelitian ini. Temuan ini menunjukkan bahwa pengetahuan tentang produk, persepsi terhadap label halal, serta religiusitas konsumen memainkan peran penting dalam keputusan pembelian detergen berlabel halal di Kabupaten Langkat. Penelitian ini relevan bagi produsen yang ingin meningkatkan daya tarik produk halal dan menyasar konsumen yang peduli dengan aspek kehalalan produk.
Assessing the Contribution of Marine Fisheries to the Indonesian Economy Mardhani, Martahadi; Syardiansah, Syardiansah; Amilia, Suri; Aswadi, Khairul
Journal of Coastal and Ocean Sciences Vol. 6 No. 1 (2025): January
Publisher : Department of Marine Science, Faculty of Fisheries and Marine Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jocos.6.1.1-4

Abstract

Marine fisheries significantly contribute to the economy of many regions and countries. This study aims to analyze the contribution of marine fisheries to economic growth in Indonesia. Johansen cointegration (JC) test and Fully Modified Ordinary Least Squares (FMOLS) are applied to investigate the contribution of the marine fisheries sector to economic growth. This study uses time series data from Statistics Indonesia (BPS) and the Ministry of Maritime Affairs and Fisheries (KKP) from 2010 to 2022. The findings indicated a long-term equilibrium among the measured variables. Marine fisheries have a significant and contributing effect on long-term economic development. The data demonstrate that the fisheries sector has become a source of food, job creation, and welfare for fishermen
Pengaruh Celebrity Endorse Dan Online Customer Review Terhadap Keputusan Pembelian Dengan Kepercayaan Sebagai Variabel Intervening Pada Marketplace Shopee (Studi Pada Konsumen Pengguna Marketplace Shopee Di Kota Langsa) Haidir, Zul; Chandra, Riny; Amilia, Suri
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.524

Abstract

Abstract: The aim of this research is to determine the influence of celebrity endorsements and online customer reviews on purchasing decisions with consumer trust as an intervening variable (case study of Shopee marketplace users in Langsa City). This research is a quantitative research that uses primary data with a population of Shopee users in Langsa City. The sampling technique used non-probability sampling with a purposive sampling method, the number of respondents was 100 respondents. The data was processed using SPSS for Windows 25, the analysis methods used were the classical assumption test, Sobel test, path analysis and hypothesis testing. Research results: 1) celebrity endorsements influence purchasing decisions, 2) online customer reviews influence purchasing decisions, 3) celebrity endorsements influence trust 4) online customer reviews influence trust, 5) consumer trust cannot mediate celebrity endorsements on purchasing decisions 6) consumer trust can mediate online customer reviews on purchasing decisions, 7) consumer trust influences purchasing decisions Keywords : Celebrity Endorsement, Online Customer Review, Purchase Decision,Trust
FACTORS INFLUENCING THE DECISION TO PURCHASE HALAL PRODUCTS: KNOWLEDGE, PERCEPTION AND RELIGIUS PERSPECTIVE Bulan, Tengku Putri Lindung; Amilia, Suri; Dewi, Meutia; Safrizal, Safrizal; Verinanda, Muhammad Ridwan
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.860

Abstract

This research aims to analyze the factors that influence consumers in purchasing halal-labeled products in West Langsa District. The method used is quantitative and qualitative data, with data sources consisting of primary data and secondary data. The number of respondents was determined at 100 people, selected using accidental random sampling technique. Data were analyzed using multiple linear regression methods, t test, F test, and coefficient of determination. The results of the t test show that product knowledge and perception of the halal label have a positive and significant influence on the decision to purchase products labeled halal, while religiosity has a positive and insignificant influence on the decision to purchase products labeled halal. The results of the F test show that product knowledge, perception of halal labels, and religiosity together have a positive and significant influence on purchasing decisions for products labeled halal. The independent variable that has the greatest influence on the decision to purchase halal products is product knowledge. It is recommended that companies provide more detailed information on their products, such as composition, benefits, content and so on. In order to give consumers more confidence regarding the products they will use.
Co-Authors Ananda, Cahaya Mulia Angraini, Sri Ardianti, Dyah Ayu Aswadi, Khairul Dewi Rosa Indah, Dewi Rosa Dwitya, Yonadiah Dyah Ayu Ardiyanti Erwita, Monica Adjeng Fajar, Beni Al Faridy, Najihatul Fitriani Fitriani Haidir, Zul Hanum, Nurlaila Hermawan, Ditiya Imam Gunanjar Junaida, Erni Junita, Dhea Lupilia, Ria M. Fadly Mardhani, Martahadi Maulidar Maulidar, Maulidar Meutia Dewi, Meutia Muhammad Fuad Muhammad Rizqi Zati, Muhammad Rizqi Mulyani, Suci Nabila, Nur Navia, Zidni Ilman Rahman, Maulana Rahmi Wahyuni, Rahmi Riny Chandra Safrizal Safrizal Sara Gustia Wibowo Syardiansah, Syardiansah Tantawi, Rahmad Tengku Putri Lindung Bulan, Tengku Putri Tengku Putri Lindung Bulan, Tengku Putri Lindung Verinanda, Muhammad Ridwan Zuhra, Fazira