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All Journal Enrichment : Journal of Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Intelek Insan Cendikia
Suworo Suworo
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of marketing strategy through facebook social media at al wafi Islamic boarding school Suworo Suworo; Chotamul Fajri; Sairin Sairin
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1462

Abstract

The purpose of this study was to find out how the marketing strategy via Facebook was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School and to find out how the marketing strategy via Facebook influenced the increase in the number of students at the Al Wafi Islamic Boarding School Islamic Boarding School. The method used in this study is a type of field research using a qualitative descriptive method in the form of revealing and re-describing events that occurred in the field. The incident that occurred was regarding the Marketing Strategy through Facebook social media which was carried out by the Al Wafi Islamic Boarding School Islamic Boarding School. The results of this study are very helpful to the Al Wafi Islamic Boarding School Islamic Boarding School in increasing the number of students through promotions carried out on Facebook media including having a positive impact so that it can make it easy to promote educational products to specific target markets with a relatively cheap advertising budget, while the negative impact is if do not have good analytical skills, it is likely to be a loss because every advertisement has to pay a fee, even though it is cheap, if you do not get maximum results, these costs will be wasted. In addition, advertising on Facebook must comply with predetermined conditions, such as the content does not contain negative elements and the text standard must be less than 20% if it is to be included in the banner.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK SABUN KATAR UMKM MAMPANG DEPOK Muhamad Fajar Rifasal; Suworo Suworo
Jurnal Intelek Insan Cendikia Vol. 2 No. 2 (2025): Februari 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran dalam meningkatkan volume penjualan Sabun Katar UMKM Mampang Depok. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Instrumen penelitian diperoleh dari langsung turun ke lapangan dengan melakukan Observasi, Wawancara, Focus Group Discussion (FGD). Unit analisis dalam penelitian ini yaitu produk Sabun Katar dan responden yang di teliti adalah konsumen Sabun Katar. Teknik analisis data menggunakan Analisis SWOT, IFAS dan EFAS. Penjualan Sabun Katar Mampang Depok dalam empat tahun terakhir menunjukkan fluktuatif. Pada 2020, pendapatan hanya Rp 9.500.000 karena pangsa pasar dan modal terbatas. Tahun 2021, pendapatan meningkat 457,89% karena promosi dan pandemi. Tahun 2022 mencapai puncaknya dengan peningkatan 258,62% karena produk dikenal luas. Namun, pada 2023, penjualan menurun akibat berakhirnya pandemi. Peneliti menyimpulkan Sabun Katar punya strategi pemasaran yang kompetitif, namun promosi perlu ditingkatkan. Jaringan pemasaran sudah luas (mencakup sekolah, kelurahan, dan apartemen), tetapi SDM seta modal masih terbatas. Kepuasan pelanggan dan kualitas produk dinilai baik dan terjamin halal
Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Ditonk Group Bersih Di Kota Tangerang Nur Hasyim, Ikhwan; Suworo Suworo
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1606

Abstract

The purpose of this study is to determine the effect of promotion on customer satisfaction at PT. Ditonk Group Bersih in Tangerang City, to determine the effect of service quality on customer satisfaction at PT. Ditonk Group Bersih in Tangerang City, and to determine the effect of promotion and service quality simultaneously on customer satisfaction at PT. Ditonk Group Bersih in Tangerang City. The method used in this research is quantitative. The sampling technique was carried out using the Slovin formula, resulting in a sample of 100 respondents. Data analysis techniques include validity test, reliability test, classical assumption test, regression analysis, correlation coefficient, coefficient of determination, and hypothesis testing. The results of the study show that promotion has a significant effect on customer satisfaction with a coefficient of determination of 36.9%, and the hypothesis test obtained t-count > t-table (7.562 > 1.661). Service quality has a significant effect on customer satisfaction with a coefficient of determination of 24.4%, and the hypothesis test obtained t-count > t-table (5.620 > 1.661). Promotion and service quality simultaneously have a significant effect on customer satisfaction with the regression equation Y = 12.663 + 0.467X1 + 0.224X2. The coefficient of determination is 41.4%, while the remaining 58.6% is influenced by other factors. The hypothesis test obtained F-count > F-table (33.884 > 2.36).    
Co-Authors Chotamul Fajri Muhamad Fajar Rifasal Nur Hasyim, Ikhwan Sairin Sairin