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All Journal Creative Research Management Journal Mediator: Jurnal Komunikasi
Deni Adha Akbari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia : The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia Marwa Ulfa; Farida Hariyati; Deni Adha Akbari
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2166

Abstract

Muhammadiyah University prof. DR. HAMKA (UHAMKA) is an Indonesian university that uses social media to spread information in the digital age. This research seeks to comprehend UHAMKA's use of Instagram as a promotional medium. This study employs a descriptive-based qualitative approach to big data, with in-depth interviews, documentation, and literature reviews as data-gathering techniques. The findings of the study indicate that the following factors have the most significant impact on the performance of the content on Instagram: (1) Type of media: According to research, images tend to perform better than videos in terms of engagement and reach; (2) Formats: albums tend to perform better than other formats, such as stories or reels; (3) The theme raised has a significant impact on engagement; (4) Emotion: Content that makes people feel happy, inspired, or amused is typically superior to other types of content; and (5) Theme: the theme raised has a significant impact on engagement. (5) Consistency: It is crucial to be constant with posting frequency and timing to maintain interest and expand reach.
PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK Farah Salsabila Putri Waluyo; Arif Widodo Nugroho; Deni Adha Akbari
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6rtapz94

Abstract

This study aims to find out how the influence of financial literacy, financial experience, and financial technology (fintech) on financial behavior in Depok City. In this study using a quantitative approach. The data source in this study uses primary data by collecting data through questionnaires distributed to people in Depok City who use e-payments. The sampling technique in this study was using purposive sampling, so the number of samples in this study was 210 respondents. As for the data analysis technique in this study using Partial Least Square (PLS) with the help of SmartPLS 4 for windows. The results of this study indicate that financial literacy and financial technology have a positive and significant impact on financial behavior among e-payment users in Depok City. As for financial experience, it has no influence on financial behavior. This can happen because when people in Depok City make payments, they are still not careful in deciding their finances and they have different characteristics.
Co-Authors Farah Salsabila Putri Waluyo Farida Hariyati Marwa Ulfa Nugroho, Arif Widodo