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p-Index From 2021 - 2026
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All Journal Creative Research Management Journal West Science Business and Management Mediator: Jurnal Komunikasi
Deni Adha Akbari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia : The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia Marwa Ulfa; Farida Hariyati; Deni Adha Akbari
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2166

Abstract

Muhammadiyah University prof. DR. HAMKA (UHAMKA) is an Indonesian university that uses social media to spread information in the digital age. This research seeks to comprehend UHAMKA's use of Instagram as a promotional medium. This study employs a descriptive-based qualitative approach to big data, with in-depth interviews, documentation, and literature reviews as data-gathering techniques. The findings of the study indicate that the following factors have the most significant impact on the performance of the content on Instagram: (1) Type of media: According to research, images tend to perform better than videos in terms of engagement and reach; (2) Formats: albums tend to perform better than other formats, such as stories or reels; (3) The theme raised has a significant impact on engagement; (4) Emotion: Content that makes people feel happy, inspired, or amused is typically superior to other types of content; and (5) Theme: the theme raised has a significant impact on engagement. (5) Consistency: It is crucial to be constant with posting frequency and timing to maintain interest and expand reach.
PENGARUH FINANCIAL LITERACY, FINANCIAL EXPERIENCE, DAN FINTECH TERHADAP FINANCIAL BEHAVIOR MASYARAKAT KOTA DEPOK Farah Salsabila Putri Waluyo; Arif Widodo Nugroho; Deni Adha Akbari
Creative Research Management Journal Vol 6 No 2 (2023): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6rtapz94

Abstract

This study aims to find out how the influence of financial literacy, financial experience, and financial technology (fintech) on financial behavior in Depok City. In this study using a quantitative approach. The data source in this study uses primary data by collecting data through questionnaires distributed to people in Depok City who use e-payments. The sampling technique in this study was using purposive sampling, so the number of samples in this study was 210 respondents. As for the data analysis technique in this study using Partial Least Square (PLS) with the help of SmartPLS 4 for windows. The results of this study indicate that financial literacy and financial technology have a positive and significant impact on financial behavior among e-payment users in Depok City. As for financial experience, it has no influence on financial behavior. This can happen because when people in Depok City make payments, they are still not careful in deciding their finances and they have different characteristics.
The Effect of Digital Capability and Market Orientation on Marketing Performance Vera Selviana Adoe; Feba Dinova Dex Tovtora; Rini Hadiyati; Deni Adha Akbari
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2756

Abstract

This study aims to examine the influence of digital competence and market orientation on marketing performance in Indonesia. In the era of rapid digital transformation, organizations are required to adapt their marketing strategies by utilizing digital technologies while maintaining a strong understanding of market dynamics. Digital competence enables organizations to effectively use digital platforms, analyze market data, and communicate with customers more efficiently, while market orientation emphasizes understanding customer needs, monitoring competitors, and responding to market changes. This research adopts a quantitative approach using a survey method involving 250 respondents engaged in marketing activities across various organizations in Indonesia. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using the Statistical Package for Social Sciences (SPSS) version 25, including descriptive statistics, validity and reliability testing, and multiple linear regression analysis to test the proposed hypotheses. The results indicate that digital competence has a positive and significant effect on marketing performance, and market orientation also shows a positive and significant influence on marketing performance. Simultaneous analysis further demonstrates that both variables significantly affect marketing performance with a coefficient of determination (R² = 0.549), indicating that 54.9% of the variation in marketing performance can be explained by digital competence and market orientation. These findings highlight the importance of strengthening digital capabilities and maintaining a strong market-oriented approach to improve marketing effectiveness. This study contributes to the marketing literature by providing empirical evidence on the role of digital competence and market orientation in enhancing marketing performance in Indonesia, and practically suggests that organizations should invest in developing digital skills while continuously monitoring market dynamics to remain competitive in the digital business environment.
Co-Authors Farah Salsabila Putri Waluyo Farida Hariyati Feba Dinova Dex Tovtora Marwa Ulfa Nugroho, Arif Widodo Rini Hadiyati Vera Selviana Adoe