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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Manajemen dan Bisnis Madani Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi
Aris Subagio
Universitas Paramadina
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Building a Sustainable Brand Relationship: Analysis of Brand Functional Value and Customer Emotional Cognition in Using the MyParmad Application Aris Subagio; Dewi Kurniaty; Robby Isnaeni
Jurnal Manajemen dan Bisnis Madani Vol. 5 No. 2 (2023): Juli 2023
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v5i2.757

Abstract

This study examines the impact of brand functional value and customer emotional cognition on sustainable brand relationships between users and the MyParmad application. The results suggest that functional value has a more significant influence on the sustainable brand relationship than the emotional cognition of the customer. Nevertheless, emotional cognition is still an essential factor in promoting sustainable brand relationships based on the functional value of an application. By considering user feedback and implementing innovative ideas, organizations like Universitas Paramadina can improve their applications' functional aspects and strengthen their service concepts. Brand functional value and emotional cognition affect the formation of these relationships, and organizations like Universitas Paramadina can strengthen their service concepts by considering user feedback and implementing innovative ideas. The study used a purposive sampling technique to gather data from 103 Universitas Paramadina students via an electronic questionnaire during February-March 2023. The survey consisted of 28 Likert scale questions based on previous research on brand functional value, customer emotional cognition, and sustainable brand relationships.
Sustainable Lifestyle: Indonesian Consumer's Behavior Toward Sustainable Fashion Consumption Kurniaty, Dewi; Subagio, Aris; Simatupang, Ayu Andriani; Nursaffanah, Nada Fathimah
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.8604

Abstract

This study investigates Indonesian consumer behavior towards sustainable fashion consumption, particularly focusing on thrift shopping, using the SHIFT framework (Social Influence, Habit Formation, Individual Self, Feelings and Cognition, and Tangibility). A cross-sectional, quantitative approach was employed, collecting data from 155 respondents through online surveys and social media discussions. The study used binary logistic regression to assess the impact of factors such as age, income, shopping preferences, and the use of TikTok for gathering information about thrifting. Results revealed that only the use of TikTok significantly influences thrifting intentions, while other factors like age, income, and shopping methods were not significant. Additionally, social media discussions reflected strong public disagreement (96.9%) with the government's 2023 ban on imported second-hand clothing, with most respondents engaged in thrifting for its economic and environmental benefits. The study concludes that social influence, particularly through platforms like TikTok, plays a vital role in promoting sustainable consumption practices in Indonesia.
The Relationship between Public Communication of Tepuk Sakinah and Public Perception of Moral Messages Suhendra Saputra Jaya; Aris Subagio
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 15 No 2 (2026): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v15i2.10137

Abstract

This study was conducted to examine and analyze public perception of the moral message contained in Tepuk Sakinah as a form of public communication created by the Office of Religious Affairs (KUA). This study aims to determine the relationship between public communication practices and public perception. This study used a quantitative correlational method involving 40 respondents selected through purposive sampling based on their level of familiarity with Tepuk Sakinah. Data were obtained through a structured questionnaire that had been distributed with measurements of public communication dimensions and perceptions of the ABC Attitude Model (cognitive, affective, and conative). Then, the results were analyzed using Spearman's rho correlation. The findings showed that Tepuk Sakinah was considered to have a positive influence on all dimensions. As a result, the cognitive aspect received the highest average score. These findings indicate that the public's understanding of moral values in family life is strong. The analysis also revealed a strong positive relationship between public communication and public perception (r = 0.753, p < 0.001). Meanwhile, the affective dimension had the strongest correlation, indicating that emotional involvement in shaping audience responses is paramount.
Co-Authors Dewi Kurniaty Kurniaty, Dewi Nursaffanah, Nada Fathimah Robby Isnaeni Simatupang, Ayu Andriani Suhendra Saputra Jaya