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All Journal SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Sistem Informasi dan Ilmu Komputer IIJSE Advances in Business & Industrial Marketing Research JHSS (Journal of Humanities and Social Studies)
Nurbaiti Nurbaiti
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Database Online Perpustakaan Universitas Islam Negeri Sumatera Utara Sebagai Sumber Informasi Bagi Pemustaka Siti Lutfia Hutabarat; Fildzah Hani; Ella Trafera Mesyah; Edi Rahmadani; Nurbaiti Nurbaiti
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 1 No. 3 (2023): Agustus: Jurnal Sistem Informasi dan Ilmu Komputer
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jusiik-widyakarya.v1i3.796

Abstract

The North Sumatra State Islamic University Library has developed an online database system to store and share information resources with users. This article discusses the use of the online database provided by UIN SU Library as a source of information for users. Utilization of online databases can provide several advantages for users, such as easy and fast access to various sources of information, flexibility to access databases from anywhere and anytime, and the availability of complete and up-to-date information resources. The online database of UIN SU Library includes various types of information sources, such as electronic books, electronic journals, theses, dissertations, and other digital collections. Research objectives in abstract journals utilizing online databases may vary depending on the focus and scope of the research being conducted. However, some of the general goals of online database utilization research are to understand users' use of online databases, evaluate the quality and effectiveness of online databases, and increase the use of online databases for specific purposes. The research methodology in the abstract of online database utilization journals usually includes several stages, namely identification of research objectives, data collection, analysis of database use, evaluation of database quality and interpretation of results.
Penyuluhan dan Sosialisasi Pembuatan Spray Anti Nyamuk dari Serai (Cymbopogon citrates) di Desa Perkebunan Gunung Melayu Asahan Irvina M. Nuh Siagian; Khairun Nisa; Maulana Yontino; Nurbaiti Nurbaiti; Wiwik Sundari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1665

Abstract

Penelitian ini menggunakan bahan daun serai. Serai wangi ( Cymbopogon nardus L.) merupakan salah satu tanaman dengan kandungan minyak atsiri. Berbagai tanaman obat yang dapat di temukan seperti serai wangi yang memiliki banyak manfaat. Hasil penyulingan daun dan batang serai wangi di dapatkan minyak atsiri, dengan komponen senyawa utama minyak serai wangi terdiri dari sitronelal, sitronello, dan graniol. Kandungan kimia yang dimiliki tanaman serai wangi antara lain mengandung minyak atsiri dengan komponen terdiri dari sitronelal (27,87%), sitronellol (11,85%), geraniol (22,77%), geranial (14,54%), neral (11,21%). Senyawa sitronellol yang terdapat didalam minyak atsiri serai wangi mempunyai sifat racun yang menyebabkan dehidrasi terhadap hewan terutama serangga. Penelitian ini menggunakan metode penelitian yaitu secara kualitatif dengan mendiskripsikan seluruh kegiatan dan penelitian dilakukan dengan cara Creative Learning dengan target Masyarakat, Siswa SD, dan MTS di desa Perk. Gunung Melayu. Hasil penelitian menunjukkan bahwa kegiatan ini dapat menghasilkan produk spray anti nyamuk yang dapat digunakan oleh masyarakat dan telah terbukti dapat mengurangi jumlah nyamuk di lingkungan tersebut, serta dapat memanfaatkan lahan yang sebelumnya kosong dan kotor menjadi taman kecil yang berisi tanaman obat anti nyamuk yaitu tanaman serai.
Development of Digital Marketing Technology to Increase Sales in the MSMEs of the Neera Palm Sugar Palm Oil Business in Perbaungan District Melati II Village Tria Wardani; Nurbaiti Nurbaiti; Muhammad Ikhsan Harahap
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economic: November, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3803

Abstract

The marketing of MSMEs products, neera palm sugar, and palm oil in the Perbaungan District is considered to be inefficient. The reason is that the MSMEs owners of neera palm sugar, and palm oil in Perbaungan District do not yet have optimal capabilities in managing digital marketing technology as a tool to market their products. This research aims to know the knowledge of MSMEs business actors neera palm sugar palm oil, regarding sales based on digital marketing to increase sales of neera palm sugar palm oil. The research method used is a qualitative research method using a qualitative descriptive survey method. The data source used is the results of direct interviews with respondents as well as some relevant literature used as a secondary data source. The results of the study show an efficient way for MSME players to know the urgency of using digital marketing technology as a marketing tool through direct socialization and practice in using the marketplace.
The influence of coffee candy product placement in Korean dramas on brand image and brand awareness among netflix users Dwi Rani Rahayu; Khairina Tambunan; Nurbaiti Nurbaiti
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol. 8 No. 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v8i1.1725

Abstract

Coffee candy’s product placement in Korean dramas is used as a strategy to strengthen brand image and increase brand awareness among Netflix users. Coffee candy, as a local Indonesian brand, leverages the popularity of Korean dramas to reach the global market through strategic product placement. A quantitative approach was used, with a survey of 101 Netflix user respondents in Medan who had watched Korean dramas featuring coffee candy. The sampling technique was purposive, and the data were analyzed using simple linear regression. The results showed that Coffee candy’s product placement had a significant effect on brand image (R2 = 0,774) and brand awareness (R2 = 0,858). Public interest statements These findings confirm that product integration in entertainment content can effectively strengthen brand perception and understanding, as well as encourage purchasing interest among young consumers. This strategy has proven relevant in modern marketing communications, especially in the digital era, which is characterized by cross-border content.
The Influence Of The Technology Acceptance Model On Digital Marketing Adoption Among Micro, Small, And Medium Enterprises (Msmes): The Moderating Role Of Digital Marketing Training Ali Amzah; Marliyah Marliyah; Nurbaiti Nurbaiti
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 02. (2026): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v10i02..254

Abstract

This study aims to analyze the influence of the Technology Acceptance Model on the adoption of digital marketing among MSMEs, with digital marketing training as a moderating variable. The focus of this study is on MSME participants who attended a digital marketing training program organized by the Medan City Department of Cooperatives, MSMEs, Industry, and Trade in collaboration with Lazada Indonesia. This study employs a quantitative approach, using a questionnaire distributed to 100 SME participants who attended the digital marketing training as the data collection method. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS). The results show that the Technology Acceptance Model (TAM), with its two main components—Perceived Usefulness (PU) and Perceived Ease of Use (PEOU)—has a positive and significant influence on the adoption of digital marketing. Furthermore, the digital marketing training was also found to have a positive and significant influence on the adoption of digital marketing. Furthermore, digital marketing training was found to moderate the effects of Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) on digital marketing adoption. These findings suggest that SME operators who participate in digital marketing training will enhance their understanding of digital marketing, thereby encouraging them to utilize digital marketing optimally. Furthermore, understanding digital marketing concepts will certainly make it easier for SME owners to adopt digital marketing, as digital skills can expand their market reach—especially given that consumer behavior is increasingly reliant on digital platforms.
Safety Risk Management and Management Information Systems on Aviation Security Performance at Kualanamu International Airport Nurhalimah Tusa’ Diah Siregar; Sugianto Sugianto; Nurbaiti Nurbaiti
Advances in Business & Industrial Marketing Research Vol. 4 No. 3 (2026): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v4i3.1091

Abstract

Purpose: The main focus of this study is to evaluate the extent to which the implementation of Safety Risk Management and Management Information System (MIS) affects the performance effectiveness of Avsec personnel at Kualanamu International Airport. Research Method: This study employed a quantitative survey approach, with primary data obtained through questionnaires distributed to 100 active Avsec personnel. The data were subsequently processed using Multiple Linear Regression analysis assisted by the SPSS statistical application. Results and Discussion: The results showed that Safety Risk Management and the Management Information System (MIS) had a significant positive effect on Avsec personnel's performance. These findings indicate that more optimal implementation of risk management and information systems leads to higher levels of personnel preparedness and effectiveness in maintaining aviation security. Implications: This study implies that airport management should strengthen safety risk management practices and optimize the implementation of an integrated management information system to improve Aviation Security performance. These findings provide practical insights for developing risk-based security strategies, improving personnel preparedness, and supporting more effective decision-making in airport security operations. Originality: The originality of this study lies in integrating Safety Risk Management and Management Information System as simultaneous determinants of Aviation Security Performance.
Co-Authors Ali Amzah Dwi Rani Rahayu Edi Rahmadani Ella Trafera Mesyah Fildzah Hani Irvina M. Nuh Siagian Khairina Tambunan Khairun Nisa Marliyah Maulana Yontino Muhammad Ikhsan Harahap Nurhalimah Tusa’ Diah Siregar Siti Lutfia Hutabarat Sugianto Sugianto Tria Wardani Wiwik Sundari