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All Journal Jurnal Dimensi Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) BJRM (Bongaya Journal of Research in Management) e-Jurnal Apresiasi Ekonomi Global Digital
Denny Ammari Ramadhan
Universitas Riau Kepulauan
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH SOCIAL MEDIA MARKETING, FASILITAS, PUBLIC RELATIONS DAN WORD OF MOUTH TERHADAP DAYA TARIK SISWA BARU (STUDI KASUS PADA TK MONDIAL BATAM) Rimayang Anggun Laras Prastianty Ramli; Denny Ammari Ramadhan; Ajeng Handayani; Santa Deswita; Abdul Manan Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8741

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor pemasaran seperti Social Media Marketing, fasilitas, Public Relations, dan Word of Mouth terhadap daya tarik siswa baru pada TK Mondial Batam. Dalam konteks dunia pendidikan yang semakin kompetitif, pemahaman tentang faktor-faktor yang mempengaruhi keputusan orang tua dalam memilih lembaga pendidikan menjadi sangat penting. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 71 responden, yaitu orang tua calon siswa di TK Mondial Batam. Data dikumpulkan melalui kuesioner yang disusun dengan mempertimbangkan variabel-variabel yang relevan, dan kemudian dianalisis menggunakan perangkat SPSS versi 30. Fokus penelitian ini adalah untuk menggali sejauh mana setiap faktor tersebut berkontribusi terhadap peningkatan daya tarik siswa baru. Social Media Marketing sebagai alat komunikasi digital yang efektif, fasilitas yang mendukung kegiatan belajar, Public Relations yang membangun hubungan baik dengan masyarakat, serta Word of Mouth yang sering kali menjadi faktor penentu dalam keputusan pendaftaran, semuanya diuji untuk melihat pengaruhnya secara simultan
THE INFLUENCE OF THE WORK ENVIRONMENT, ORGANIZATIONAL COMMITMENT, COMPENSATION, AND COMMUNICATION ON THE PERFORMANCE OF BATAM CITY GOVERNMENT EMPLOYEES Sri Idayu; Mira Yona; Denny Ammari Ramadhan; Ratu Jovita br Simbolon
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1097

Abstract

This study aims to analyze the influence of work environment, organizational commitment, compensation, and communication on employee performance at the Library and Archives Office of Batam City Government. A quantitative approach was used, employing a total sampling method involving all 40 employees as respondents. Data were collected through questionnaires and analyzed using SPSS version 26. The validity test results showed that all questionnaire items had a correlation coefficient (r-count) greater than 0.312, indicating that all items were valid. The reliability test revealed Cronbach's Alpha values above 0.7 for all variables, with the highest value for the communication variable (0.887), indicating high reliability. The results of multiple linear regression analysis showed that all four independent variables significantly affected employee performance with significance levels as follows: work environment (p=0.015), organizational commitment (p=0.000), compensation (p=0.000), and communication (p=0.000). The R Square value of 0.715 indicates that 71.5% of the variation in employee performance can be explained by the independent variables, while the remaining 28.5% is influenced by other factors outside the model. The F-test also showed a significant simultaneous influence of the four variables on performance (F = 158.648 > F table = 3.09; p = 0.000). These findings emphasize that efforts to improve employee performance must be carried out holistically through improvements in the work environment, strengthening of organizational commitment, provision of fair compensation, and implementation of effective communication within the organization. Keywords : Work Environment, Organizational Commitment, Compensation, Communication, Employee Performance
Perilaku Ekonomi Dan Transformasi Sosio-Struktural Masyarakat Agraris Sumatera Utara: Analisis Komparatif Sektor Perkebunan Kelapa Sawit, Tanaman Palawija, Dan Hasil Hutan Bukan Kayu Ade Parlaungan Nasution; Denny Ammari Ramadhan
JURNAL DIMENSI Vol 15, No 1 (2026): Jurnal Dimensi (March 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i1.9011

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku ekonomi dan transformasi sosio-struktural masyarakat agraris di Provinsi Sumatera Utara melalui pendekatan komparatif pada tiga sektor utama, yaitu perkebunan kelapa sawit, tanaman palawija, dan hasil hutan bukan kayu (kemenyan). Latar belakang penelitian ini didasarkan pada adanya perbedaan karakteristik produksi, struktur pasar, serta akses terhadap sumber daya ekonomi yang memengaruhi pola adaptasi masyarakat dalam menghadapi dinamika ekonomi. Penelitian ini menggunakan pendekatan kualitatif dengan desain komparatif, berbasis data sekunder yang diperoleh melalui studi literatur, laporan institusi, serta hasil penelitian terdahulu yang relevan. Hasil penelitian menunjukkan bahwa terdapat perbedaan signifikan dalam perilaku ekonomi antar sektor. Masyarakat pada sektor kelapa sawit memiliki tingkat integrasi yang tinggi terhadap pasar global dan lembaga keuangan formal, yang memungkinkan terciptanya pendapatan yang relatif stabil dalam jangka pendek. Namun, kondisi ini juga meningkatkan kerentanan terhadap fluktuasi harga internasional serta menimbulkan ketergantungan terhadap pasar dalam pemenuhan kebutuhan pangan. Sebaliknya, petani palawija berperan penting dalam menjaga ketahanan pangan domestik, tetapi menghadapi berbagai kendala struktural seperti rendahnya produktivitas, keterbatasan akses teknologi, serta dominasi tengkulak dalam sistem distribusi. Sementara itu, masyarakat pengelola hasil hutan bukan kayu menunjukkan tingkat ketahanan ekonomi yang lebih tinggi melalui diversifikasi sumber pendapatan, pengelolaan sumber daya jangka panjang, serta dukungan kuat dari modal sosial dan nilai budaya lokal. Secara keseluruhan, penelitian ini menemukan bahwa transformasi agraris di Sumatera Utara bersifat diferensiatif dan tidak berlangsung secara linear. Integrasi dengan pasar modern tidak selalu menjamin peningkatan kesejahteraan yang berkelanjutan, sementara sistem ekonomi berbasis lokal justru menunjukkan tingkat resiliensi yang lebih tinggi. Oleh karena itu, diperlukan kebijakan pembangunan yang lebih inklusif dan holistik, yang tidak hanya berfokus pada peningkatan produksi, tetapi juga pada penguatan kelembagaan ekonomi lokal, peningkatan akses terhadap pembiayaan yang adil, pembangunan infrastruktur pedesaan, serta pengembangan strategi diversifikasi ekonomi untuk meningkatkan ketahanan masyarakat agraris dalam menghadapi dinamika ekonomi global.
The Role of Information Technology and Social Media in Shaping Taxpayer Compliance Behavior: An Integrative Analysis Denny Ammari Ramadhan; Ade Parlaungan Nasution; Pristiyono
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 1 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i1.1050

Abstract

The dynamics of fiscal digitization through an integrative analysis of the impact of information technology and social media on the transformation of taxpayer compliance behavior. The digitization of tax administration is driving changes in how taxpayers obtain information, understand their obligations, file returns, make payments, and build relationships with tax authorities. This study employs an integrative qualitative approach through literature synthesis, policy document analysis, and a field study design based on in-depth interviews. The theoretical framework combines the Technology Acceptance Model, the Unified Theory of Acceptance The dynamics of fiscal digitization through an integrative analysis of the impact of information technology and social media on the transformation of taxpayer compliance behavior. The digitization of tax administration is driving changes in how taxpayers obtain information, understand their obligations, file returns, make payments, and build relationships with tax authorities. This study employs an integrative qualitative approach through literature synthesis, policy document analysis, and a field study design based on in-depth interviews. The theoretical framework combines the Technology Acceptance Model, the Unified Theory of Acceptance and Use of Technology, the Theory of Planned Behavior, the Slippery Slope Framework, social media communication theory, and the concept of voluntary tax compliance. The results that tax information technology plays a role in reducing compliance costs and improving administrative regularity, while social media plays a role in education, reminders, clarification, and the formation of social norms of compliance. The transformation of compliance behavior is strongest when digital services are easy to use, official information channels are consistent, tax messages are relevant to taxpayers’ needs, and tax authorities are able to maintain public trust.ducation, reminders, clarification, and the formation of social norms of compliance. The transformation of compliance behavior is strongest when digital services are easy to use, official information channels are consistent, tax messages are relevant to taxpayers’ needs, and tax authorities are able to maintain public trust.
STRATEGIES FOR ENHANCING THE COMPETITIVENESS OF PRIVATE HIGHER EDUCATION INSTITUTIONS THROUGH INDUSTRY PARTNERSHIP PROGRAMS: AN ANALYSIS IN THE ERA OF DIGITALIZATION AND AI (2019–2024) Ajeng Handayani Purwaningrum; Denny Ammari Ramadhan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 13, No 1 (2026): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v13i1.9550

Abstract

PURPOSE – This study analyzes the evolution of strategies for enhancing the competitiveness of private higher education institutions through industry partnerships during the 2019-2024 period. It integrates an analysis of the impact of the COVID-19 pandemic, the acceleration of digital transformation, and the emergence of artificial intelligence capabilities.METHODOLOGY - Using a sequential mixed-method design, the study draws on quantitative data from 312 respondents across 15 private higher education institutions in the Riau Islands and qualitative data from 32 interviews with institutional leaders and six focus group discussions with industry partners. The findings identify developments in partnership models, digital maturity trajectories, and emerging challenges arising from competition with EdTech platforms.FINDING – The results show that: (1) the pandemic accelerated the adoption of digital transformation, with digital-enabled partnerships increasing from 34% in 2019 to 78% in 2024; (2) AI-integrated capabilities have become a new competitive differentiator, as institutions implementing AI-powered learning analytics achieved a 23% improvement in graduate employment outcomes; and (3) institutional partnership capacity increased significantly through the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) policy in 2020, although sustainability remains challenged by limited financial resources and gaps in faculty digital literacy
Co-Authors Abdul Manan Nasution Ade Parlaungan Nasution Ade Parlaungan Nasution Ajeng Handayani Ajeng Handayani Purwaningrum Mira Yona Pristiyono Ratu Jovita br Simbolon Rimayang Anggun L. P. Ramli Santa Deswita Sri Idayu