Claim Missing Document
Check
Articles

Found 2 Documents
Search

PENGARUH SOCIAL MEDIA MARKETING, FASILITAS, PUBLIC RELATIONS DAN WORD OF MOUTH TERHADAP DAYA TARIK SISWA BARU (STUDI KASUS PADA TK MONDIAL BATAM) Rimayang Anggun Laras Prastianty Ramli; Denny Ammari Ramadhan; Ajeng Handayani; Santa Deswita; Abdul Manan Nasution
GLOBAL DIGITAL Vol 1, No 2 (2025): Jurnal Global Digital, Desember 2025
Publisher : Program Studi Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/gd.v1i2.8741

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor-faktor pemasaran seperti Social Media Marketing, fasilitas, Public Relations, dan Word of Mouth terhadap daya tarik siswa baru pada TK Mondial Batam. Dalam konteks dunia pendidikan yang semakin kompetitif, pemahaman tentang faktor-faktor yang mempengaruhi keputusan orang tua dalam memilih lembaga pendidikan menjadi sangat penting. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan 71 responden, yaitu orang tua calon siswa di TK Mondial Batam. Data dikumpulkan melalui kuesioner yang disusun dengan mempertimbangkan variabel-variabel yang relevan, dan kemudian dianalisis menggunakan perangkat SPSS versi 30. Fokus penelitian ini adalah untuk menggali sejauh mana setiap faktor tersebut berkontribusi terhadap peningkatan daya tarik siswa baru. Social Media Marketing sebagai alat komunikasi digital yang efektif, fasilitas yang mendukung kegiatan belajar, Public Relations yang membangun hubungan baik dengan masyarakat, serta Word of Mouth yang sering kali menjadi faktor penentu dalam keputusan pendaftaran, semuanya diuji untuk melihat pengaruhnya secara simultan
THE INFLUENCE OF THE WORK ENVIRONMENT, ORGANIZATIONAL COMMITMENT, COMPENSATION, AND COMMUNICATION ON THE PERFORMANCE OF BATAM CITY GOVERNMENT EMPLOYEES Sri Idayu; Mira Yona; Denny Ammari Ramadhan; Ratu Jovita br Simbolon
Jurnal Apresiasi Ekonomi Vol 14, No 2 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i2.1097

Abstract

This study aims to analyze the influence of work environment, organizational commitment, compensation, and communication on employee performance at the Library and Archives Office of Batam City Government. A quantitative approach was used, employing a total sampling method involving all 40 employees as respondents. Data were collected through questionnaires and analyzed using SPSS version 26. The validity test results showed that all questionnaire items had a correlation coefficient (r-count) greater than 0.312, indicating that all items were valid. The reliability test revealed Cronbach's Alpha values above 0.7 for all variables, with the highest value for the communication variable (0.887), indicating high reliability. The results of multiple linear regression analysis showed that all four independent variables significantly affected employee performance with significance levels as follows: work environment (p=0.015), organizational commitment (p=0.000), compensation (p=0.000), and communication (p=0.000). The R Square value of 0.715 indicates that 71.5% of the variation in employee performance can be explained by the independent variables, while the remaining 28.5% is influenced by other factors outside the model. The F-test also showed a significant simultaneous influence of the four variables on performance (F = 158.648 > F table = 3.09; p = 0.000). These findings emphasize that efforts to improve employee performance must be carried out holistically through improvements in the work environment, strengthening of organizational commitment, provision of fair compensation, and implementation of effective communication within the organization. Keywords : Work Environment, Organizational Commitment, Compensation, Communication, Employee Performance