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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Riset Ekonomi dan Akuntansi
Mochamad Nurhadi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Structural Model Kekuatan Kualitas Website dalam Membangun Citra Perguruan Tinggi Moch. Anang Karyawan; Mochamad Nurhadi; Ari Cahaya Puspitaningrum; Muhammad Septama Prasetya
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 5 No 3 (2023): July 2023
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v5i3.857

Abstract

The website is an information technology facility that is the main branding tool for universities. This research uses studies at tertiary institutions that have changed from high schools to universities. This change has an impact on reducing the number of users accessing the website, so it is necessary to analyze the quality of the website to improve the image of universities. The aim was to analyze the quality of the website on the image of the university by mediating brand awareness, and its impact on user satisfaction and the intention to revisit the university's website. This research is quantitative research with a survey method. The sampling technique used purposive sampling. Questionnaires were distributed to respondents who met the criteria via Google Form in 2023 and obtained 278 respondents. The analysis technique used was Partial Least Square with Structure Equation Modeling (PLS-SEM) using measurement model evaluation and structural model evaluation using the SmartPLS application. The results of this study indicate that there is a strong influence of website quality in building a college's brand image. Improving the quality of the website is proven to be able to increase brand awareness and the image of higher education institutions. The impact of improving the university's image is increasing website user satisfaction so that there is an intention from users to revisit the university's website in the future.
KEKUATAN MEDIA SOSIAL DALAM MEMBANGUN LOYALITAS PELANGGAN PADA PRODUK UMKM MEREK EATSAMBEL DI INDONESIA Mochamad Nurhadi; Muhammad Bintang Alfian; Herwin Ardianto; Muhammad Septama Prasetya
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis kekuatan aktivitas pemasaran di media sosial produk UMKM merek Eatsambel dalam membangun loyalitas pelanggan dengan dimediasi oleh kecintaan merek, ekuitas merek, dan keterlibatan masyarakat. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling yang melibatkan 232 responden yang pernah menggunakan merek Eatsambel dan mengikuti akun media sosial merek Eatsambel. Teknik analisis menggunakan metode partial least squares dengan structural equation modeling (PLS-SEM). Hasil penelitian menunjukkan lemahnya kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Namun dengan dibantu mediasi kecintaan merek dan keterlibatan masyarakat berdampak tumbuhnya kekuatan kekuatan aktivitas pemasaran media sosial dalam membangun loyalitas merek. Hasil penelitian juga menunjukkan kekuatan aktivitas pemasaran di media sosial dalam meningkatkan kecintaan merek, ekuitas merek dan keterlibatan masyarakat. Hasil penelitian juga menunjukkan pengaruh positif kecintaan merek dan keterlibatan masyarakat pada loyalitas merek, namun peningkatan ekuitas merek tidak memberikan dampak pada loyalitas merek.  
Membangun Customer Loyalty pada Bank Komersial: Peran Mediasi Trust dalam Relationship Quality dan Customer Intimacy Jefry Akbar Izul Haq; Mochamad Nurhadi; Reza Tianto; Mochamad Anang Karyawan
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i2.3805

Abstract

This study is driven by digital transformation and the rapid growth of financial technology, which have increased customer expectations and intensified competition in the banking industry, making customer loyalty more difficult to maintain. Therefore, relationship quality and customer intimacy are considered crucial in building trust as the foundation of customer loyalty. This study examines the effects of relationship quality and customer intimacy on customer loyalty, with trust as a mediating variable among commercial bank customers in Surabaya and its surrounding areas. A quantitative approach with an explanatory research design was employed, involving 150 respondents who were selected through purposive sampling. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) implemented in SmartPLS 4.0. The results show that relationship quality and customer intimacy have positive and significant effects on both trust and customer loyalty, while trust also exerts a significant effect on customer loyalty. Furthermore, trust partially mediates the relationship between relationship quality and customer loyalty, but does not mediate the relationship between customer intimacy and customer loyalty. These findings suggest that customer loyalty is shaped through both a trust-based (cognitive) pathway and an emotional closeness pathway. Therefore, banks should strengthen relationship quality and enhance personalized services to foster stronger customer loyalty.
Co-Authors Ardianto, Herwin Ari Cahaya Puspitaningrum Jefry Akbar Izul Haq Moch. Anang Karyawan Mochamad Anang Karyawan Muhammad Bintang Alfian Muhammad Septama Prasetya Reza Tianto