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All Journal BUANA SAINS Dialektika: Jurnal Ekonomi dan Ilmu Sosial JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Jatmiko Setiaji
Universitas Tribhuwana Tunggadewi
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Physics Social Sciences Veterinary

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Kelayakan Bisnis Tanaman Hias Anggrek Vanda di Kota Batu Karunia Setyowati Suroto; Jatmiko Setiaji
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 8 No. 5 (2023)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v8i5.861

Abstract

Based on the development of ornamental plant production of orchid plants. It continues to show vast numbers every year. This shows that orchid plants have the potential to be developed. The farmers' understanding of the prospect of farming and the economic value of Vanda orchid plants is minimal. It's often orchid business cannot be maximized. The purpose of this study is to analyze the financial feasibility of the vanda orchid ornamental plant business in Dd Orchid Nursery, Junrejo District, Batu City, using the R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The population and sample of this study were all farmers in Dd Orchid Nursery, totalling 30 people. The research data was collected using questionnaires, interviews, and documentation techniques. Data analysis conducted includes R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The data was analyzed using the Microsoft Excel program. The results showed an R/C ratio of 4.57. BEP business production is 645 bunches. BEP Price is Rp. 2.269. The payback period (PP) generated amounted to 1.19. Net present value (NPV) amounted to Rp. 27,909,153. And the IRR percentage value obtained is 84%. It can be concluded that the Vanda Orchid Business at DD' Orchid Nursery is a business that has excellent financial viability. Orchid farmers at DD' Orchid Nursery can continue to expand their target market and expand to other types of orchids with profitable profit values.
Analisis Kepuasan Terhadap Konsumen Waroeng Steak And Shake Kota Malang Karunia Setyowati Suroto; Jatmiko Setiaji; Anung Prasetyo Nugroho; Ariani Trisna Murti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.7841

Abstract

This study aims to analyze and empirically prove the effect of product quality, price, service quality, and convenience on customer satisfaction at Waroeng Steak and Shake in Malang City. The main focus is to identify the most contributing determinants in shaping positive customer experiences amidst intense competition in the culinary industry. A quantitative approach with a survey method was employed , using purposive sampling of 100 active customers. This sample size meets the statistical power criteria for regression analysis in the context of consumer behavior research. Data were analyzed using multiple linear regression. The results indicate that partially and simultaneously, product quality, price, service quality, and convenience have positive and significant effects on customer satisfaction. The findings reveal that service quality is the most dominant factor in increasing customer satisfaction, followed by convenience, price, and product quality. The coefficient of determination (R2) of 70.3% shows that this model has high predictive ability in explaining variations in customer satisfaction.    
ANALISIS KELAYAKAN USAHA HOME INDUSTRI PEMBUATAN TAHU 29 DI KELURAHAN TANJUNGREJO KECAMATAN SUKUN KOTA MALANG Siti Khoiriyah; Jatmiko Setiaji; Farah Mutiara
BUANA SAINS Vol. 26 No. 2 (2026)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v26i2.8240

Abstract

This study aimed to analyze the financial feasibility of Tahu 29 Home Industry, located in Tanjungrejo Village, Sukun District, Malang City. A descriptive method with a quantitative approach was employed. Data were collected through observation, interviews, and documentation, then analyzed using cost and income analysis alongside business feasibility indicators specifically Break-Even Point (BEP), Benefit-Cost Ratio (B/C Ratio), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The results indicate that Tahu 29 Home Industry is financially feasible, with both BEP production and BEP price analyses showing that the business operates above the break-even point. An average B/C Ratio of 1.00 reflects a break-even condition with growth potential, although the business remains sensitive to fluctuations in production costs. A Payback Period of 0.99 years demonstrates a fast return on investment. Furthermore, a positive NPV of Rp 705.511.174,61 and an IRR of 24.29% (exceeding the 15% discount rate) confirm that the business is profitable with strong development prospects. Based on these findings, the study recommends product diversification, stronger social media marketing strategies, and structured financial recording to support business sustainability and manage risks associated with raw material price volatility.
Co-Authors Ariani Trisna Murti Farah Mutiara Karunia Setyowati Suroto Prasetyo, Anung Nugroho Siti Khoiriyah